NuSkin as a new interpretation of China's wonderful: not worried about the impact of the electricity business

As the saying goes, beauty in the heart of people, from the beginning of the 80 's beauty maintenance gradually in China, 30 years, China's cosmetics industry has sprung up, brand emerging, market development in full swing. By the end of 2011, China had become the world's third largest cosmetic market after the United States and Japan. Although the market scale is expanding rapidly, the consumption of cosmetics per capita in China is much lower than that in Europe and America.

Because of this, China's cosmetics market is hailed as one of the world's largest emerging markets. Many domestic and foreign brands in the fierce market competition in order to seize the share. As a major personal care products and nutritional supplements of the United States listed companies, NU SKIN, such as the new since 2003 into the Chinese market, with its unique direct sales operation model and High-tech anti-aging products from a large number of competitors, the 2011 Greater China Region Annual sales reached 350 million U.S. dollars. As the first employee of the Asian market, NU SKIN, Fan Jiahui of the new group's Greater China region, accompanied NU SKIN as a new witness to the Chinese cosmetic market for decades of experience in the baptism of the wind and rain.

In the third quarter of 2012, sales of NU SKIN, such as New China, rose 64% per cent year-on-year, with sustained growth of 14 quarters. In this respect, Fan Jiahui said, NU SKIN such as the growth of the new Greater China Hard-won, in the past more than 20 years, the growth from the initial number of units slowly into double digits, and then from 10% to more than 20, more than 30 ... He believes that in the next few years, NU SKIN such as the new Greater China region will have a better performance, especially in mainland China, with very large space for development.

Despite the rapid development momentum, Nu SKIN, such as new, has always pursued healthy, steady and sustainable development. NU SKIN such as the new positioning is "excellent · You can see", that is to say NU SKIN such as the new do everything, should let consumers see where excellence.

Especially with the advent of aging society and the continuous development of science and technology, people for the pursuit of youth is becoming more and more urgent, anti-aging products market competition is increasingly white-hot. NU SKIN such as new from the beginning of the brand to anti-aging technology and the concept of accumulation as the backing, over 22 years through the continuous innovation in science and technology, research and development production of quality products, to become the leading brand in the field of anti-aging. Even in the face of the overwhelming publicity campaign, NU SKIN such as new still adhere to the "wine is not afraid of alley deep" concept, there are few high-profile advertising. Fan Jiahui believe that as long as the basis of all things to play well, let people see Nu SKIN such as the new how good, sales growth is the inevitable result.

In the past ten years, with the beauty and maintenance products from the rich to the general public life infiltration, the Chinese cosmetics industry development speed alarming. Data show that 2012 China's cosmetics industry annual output value is expected to reach 650 billion yuan, an increase of more than 20%. In the industry's rapid development of the torrent, when other enterprises are hesitant to ask for "speed" or "stability", NU SKIN such as new has maintained its own pace of development. Fan Jiahui that sticking to one's core development philosophy is the most important principle.

In the ten years before he came to China, Fan Jiahui took office as president of the Nu SKIN, South East Asia, and was responsible for the development and establishment of six markets in Southeast Asia, such as Thailand and Singapore. He came to mainland China in 2007 and was directly responsible for the Greater China business. Along the way, he believes that Nu SKIN such as new is constantly shaping Word-of-mouth, word-of-mouth from the real use of the product people.

Talking about the development of NU SKIN such as the new in China, Fan Jiahui said that he valued the stability of development more than the speed of development, "the speed of stability for the emperor." In 2012, NU SKIN announced a new China business expansion plan, including plans to increase the number of entity points, the target in five years to increase the current 3 times times the number of stores and sales support outlets, and optimize. Rather than promoting performance, these entity points will expand Nu SKIN such as new service coverage, provide consumers with more efficient and comprehensive services, and provide support for different marketing channels.

Chinese consumers are more and more enthusiastic about online shopping, and the flourishing development of the network shopping platform will squeeze the living space of the entity store. Because of this, the traditional consumer goods enterprises to the electric business channel expansion of the trend is also emerging. However, has always had a unique business philosophy of Nu SKIN such as the new over the years has formed a mature sales system in the world, not worried about the "impact" of the electricity business. Fan Jiahui that the NU SKIN such as the new consumer group is a consumer with high levels of consumption and education level of the crowd, they are more on the service rather than the pure product demand, which is what the current electric business platform can not provide.