O2O Although hot, although the traditional enterprises to upgrade the breakthrough

O2O Although hot, although the traditional enterprises to upgrade the breakthrough, but still want to remind enterprises: O2O risk, enter need to be cautious. Not to scare you, it's really risky, and listen to me gossip gossip:

The first risk is the enterprise. Enterprise to O2O expectations too high, planning framework is too grand, leading to not landing, can not be executed, become a castle in the water spent months.

The second risk is the government. Government regulation is one of the biggest risks, for example, when the government says it is safe to pay, it stops when the two-dimensional code is paid; the policy changes, immediately good job impossible, such as electric dealers sell train tickets, just sold a few days, the Ministry of Railways to a paper on the death. So keep up with the news broadcast, not focus on the interview.

The third risk is the channel. O2O is bound to affect channel interests, to sink to the end of the channel, and the transformation and transformation of the terminal latent enormous risks, whether it is consciousness, human, capital, organization and business, as well as competition, because of the transformation of the wrong, may cause potential risks.

The fourth risk is expansion. is the risk of blind expansion, many enterprises in the traditional business is to withstand loneliness, focus on positioning, and a waterfront on the Internet, occasion wind up, suddenly found that they can do that also can do, began to blindly expand, and this blind expansion because of multi-channel amplification, may cause the enterprise to die faster.

The fifth risk is consumers. In fact, most consumers have not yet fully established the Internet and mobile interconnection habits, which means that the need to change consumer habits, and changes in consumer habits will be slow, the company can not survive the consumer changes to the day? Hard

The sixth risk is the platform. Many companies rely on platforms, for example, Ali Tian cat Taobao, the reliance on Tencent Micro-trust risk, this dependence may also be miserable, because the data cycle is in the platform, not in the enterprise here, you rely on the platform means the Gbagbo to the platform, when a knife you can only endure.

The seventh risk is talent. O2O so new, and across the line, across the new business of the traditional business, at this time the professional talent is difficult to find, traditional personnel transformation and difficult to change, the new reserves and actually too late, the easy to drop is parallel imports, internal training may not give force. No talent, you say?

The eighth risk is business. Business risks are subtle, and internet companies may collide with the thinking of offline companies, as well as its own offline service capabilities of the short board, will cause a certain operating risk, while the traditional enterprises, due to the direction of the Internet transformation and the lack of training guidance, but also wired line under the price of products and information suddenly symmetrical impact, Also can cause certain business risk. This will test the business ability and strategic control Panel.

Wen/Yechai