O2O Concept Practice case: giftly Change Gift Way

The giftly that I want to introduce today is a pattern created according to the http://www.aliyun.com/zixun/aggregation/5568.html ">O2O concept," said 36 Krypton cc Liu Liu Chengcheng as "passive O2O".

China is a pay attention to reciprocity of the country, holiday to give gifts, children born to give gifts, young people marry to give gifts, leaders to visit to give gifts. Gifts have to pay attention to leadership gifts can not be suspected of bribery, give superior gifts to pay attention to friends and family gifts to be appropriate ... giftly to open up "gift" new mode, through the online to give friends and relatives the form of cash coupons, the user's friends and relatives sent to the merchants to spend.

Giftly is the way to operate. Giftly provides a knot gift, Blessing card production, product recommendation, cash payment, blessing push, lbs positioning, user comments in one "O2O" platform, users through he can give friends and relatives to create a virtual greeting card (can be printed) and gift cash coupons (can be brought up or consumed). Of course, this kind of electronic greeting card is not a simple write a few blessings words on the finished. You need to select at least 1 products or services for each card. For example, if a user wants to send a gift to one of his friends, he can make an electronic greeting card through giftly, and when he has written a blessing, he needs to pick out 1~3 gifts (like a cake in a cake shop in a friend's city or a bouquet of flowers in a florist's shop) and pay for the gifts. Then send it to a friend via text messages, emails, Facebook, or Twitter, and his friends can redeem them by receiving giftly cards.

Is such a process, giftly the user's friends and relatives sent to the merchants to spend. Many people will ask, giftly is not with the merchant has negotiated the cooperation? Then users can go to business consumption? The answer is not so, giftly and no business to discuss cooperation, it is the current list of merchants mainly according to the user's gift choice to recommend, such as you are friends birthday, to recommend the nature of the cake shop, food shops within the business, if you are a Valentine's Day, Recommend to you is the flower shop or jewelry shop category of businesses. These business listings are mainly from ebay, Yelp and other electric dealers, reviews sites. The electric business class or reviews the type website merchant, first is the price tag, second is has the word of mouth to be able to check, the recommendation has the according to be able to investigate, the transaction is also convenient.

If the user is a giftly card giver, when the user pays the selected gift to the friend, Giftly will temporarily collect the money for him. When a card recipient receives a virtual greeting card or gift card, it can take a virtual greeting card or gift card to redeem a product or gift.

giftly Bad Place is that the user's friends must go to the user to select a few of the location of a business, and then use the Smart Terminal to open giftly, and then giftly will be a friend to check to see if he is in the user's choice of business location, if passed the test, The receiver only needs to do a simple operation (press a button), you can transfer the money to their own credit card, debit card or PayPal account. And then the card to take away the gift. At the same time, the service does not use any of the merchant's APIs or the credit card company's interface, so you don't need to verify which card to use or show anything to the merchant. Although it is necessary to redeem the gift in the place given by the giver, it is not necessary to redeem the gifts made on the virtual card, or to consume it in the business, that is to say, how to deal with the money after the account is the recipient's own business.

Personally think that the experience of giftly is not very friendly, although the greeting card is the performance of the mind, the choice of "gift" is also very good, but the emphasis on geographical location is too rigid, if the user to choose the gift of the merchant distance from the user friend or more remote, the recipient received blessing became tortured And now not everyone has intelligent terminals, so, the popularity of giftly to be intelligent terminals. Personal recommendation giftly The constraint that the user must authenticate to the specified location by setting a validation entry. The purpose of the verification is to bring the customer to the merchant, the second is to ensure the security of the user funds, but such restrictions will make the user experience worse, suggest ways to circumvent.

Giftly does not communicate with the merchant and let the receiver to "Exchange" the form (actually to buy), will weaken the gift card experience, this is also need to evade. Although the recipient can choose not to spend, take the money to leave, but the first time to accept such a greeting card is not accustomed to it, the finger is not allowed to be fooled.

He Yi that giftly if the focus on the gift market is a good choice, if done at home, there should be a good market. He coincides with some of the Chinese gift-giving mentality, for example, worry about the gift of the other party will not like, or the delivery of things is not practical, to the direct money comes in, giftly can choose not to exchange or the way to spend on the ground to avoid this problem, this should be very good in the country.

giftly change is not only the way to give gifts, but also the "O2O" mode of the reverse thinking, perhaps such a O2O is more real. Although giftly currently has a lot of deficiencies, but his development potential is not to be overlooked, He Yi believe that giftly will do better.