O2O Data Operation Experience: seven sets of indicators you need to master

An excellent O2O product is designed, its organizational culture defines the division of labor and responsibilities of the product to meet the operational requirements, the Organization has a strong operational support system and based on the strong implementation of the support system; So what's missing, operation! No operation, these are clouds, so this article, we talk about O2O http://www.aliyun.com/zixun/aggregation/9284.html "> Data operation."

When you focus on operations, must be this dongdong dizzy, at least I have been dizzy, Baidu Encyclopedia is this description of "operation", operation is the operation of the process planning, organization, implementation and control, and product production and service creation is closely related to the general name of the management work. From another perspective, operations management can also refer to the design, operation, evaluation and improvement of systems for the production and delivery of the company's main products and services.

If someone asks you what an operation is, you follow the definition of a word to tell him, then you must not understand the operation, rote is one thing, theoretical learning is one thing, case analysis is another, the most important or through observation, practice, understanding in the most simple language to speak out. If you say product design, organizational division and management, operations to support these at the "Operation" level (or the enterprise operation of the local "road" level), it is no doubt that the operation has been to the enterprise operation of the overall "road" level, and "Tao" is omnipresent, and the world's most difficult thing to "ask".

"The Analects of Confucius" Liren a section of the story of Zeng Zi asked: "Son yue:" Participation! The Tao consistent, Zeng Zi Yue: "Only." "Son out, the gate asked:" What is also? "Zeng Zi Yue:" The teacher's way, loyalty is only. "University" is located in books, Zeng Zi, who was called "Zong San" by later generations, asked Confucius, who said, "My word is" consistent ", and Zeng Zi interpreted the word of the master as" loyalty "and" loyalty ", which is inclusive of" forgiveness ". People all know that "benevolence" is the cornerstone of Confucius thought, so obviously "loyalty" is not the "Tao" represented by Confucius, many researchers think that should be understood as "forgiveness" is correct. The question now is what is Confucius's "way", he answered clearly, "consistent", many people understood as "always so", or explained that "I speak of the Tao is a basic idea to follow through", whether Zeng Zi is a journalist, Confucius is a Foreign Ministry spokesperson, said "what since ancient times ..." diplomatic rhetoric?

In fact, everything is simple, as the coin of the pros and cons of the same, two aspects, two forces, complementary, mutual passing, neglected, constitute the nature of things and the law of movement. Both nature and personnel show this. Therefore, Confucius here "consistent" is not only the meaning of Chinese characters "one", but also contains the overlap of the Yin Yao Yang Yao, is the two forces of each other and the whole story. These 2 forces are put into a O2O enterprise's operational level, which is radical and introverted, innovation and maintenance, reality and dream, online and offline.

So, based on these 2 forces, for operations, product (business, service) operation or business, it must be experience from scratch, from there to excellent, favorably to the death of the process, if in these processes through innovation, iteration and maintenance to achieve the maximum value of each process, this is the essence of operation.

Many people will ask the great enterprise many, hundreds of years, since you say favorably to death is the inevitable stage, then how they still exist and glow a lot of Spring festival? This is the understanding too one-sided caused, there is an ancient thought experiment-the ship of Theseus. It describes a ship that can sail at sea for hundreds of years (there is no implication that an enterprise in the market ocean voyage for centuries, hehe), thanks to uninterrupted maintenance and replacement parts. As soon as a plank rots, it will be replaced, and so on, until all the functional parts are not the first ones. The question is, is the ship still the original one, or is it a completely different ship? If it is not the original ship, then when it is not the original ship? Thomas Hobbes, the philosopher, later came in to extend the ship, and if a new ship was to be rebuilt with the old parts taken from the ship of Theseus, which of the two ships was the true Theseus? So for philosophers, the ship of Theseus is used to study the nature of identity. In particular, the discussion of whether an object is merely equal to the sum of its constituent parts. A more modern example is a growing band, until at some stage the band members do not have any original members. This problem can be applied in various fields. For businesses, they still retain their original names after being merged and replaced. For the human body, the human body uninterrupted metabolism and self-repair.

The core idea of this thought experiment is to force people to reflect on the common sense that identity is confined to real objects and phenomena, forgetting the basic way of nature and personnel, forgetting the way of operation--that is, achieving the optimal state in every stage. Of course it's hard to achieve this, just as each of us wants our life to be wonderful in every stage of life, but it's really hard, and you can live out the best of your whole life in the middle age of youth, which is already very good. Product operation is also so, if in from have to excellent stage for the enterprise to achieve maximum value, it is also a great thing.

When you understand the meaning of the operation, then we talk about the data operation, the development of the Internet, the rise of mobile internet, interactive socialization from the advent of the media age, offline and online to bring huge amounts of data, these massive data contains a lot of real value of data, But these valuable data actually more and more profoundly affects the enterprise to operate the methodology, the operation efficiency. In the future, I personally think that because we are in the age of data, focusing on the nature of the data and the value of data mining is the organization's future departments, especially marketing, operations and product departments, almost required courses and skills, but not those from the MBA case and consulting experts simply to talk about.

(Responsible editor: The good of the Legacy)