O2O layout melee, who can be the leader

in the army of electronic commerce, O2O gradually occupied the leading position of electronic commerce. Attracted all the electric business giants want to squeeze into the o2o of E-commerce in the army, although O2O in the domestic start late, temporarily immature, but the internet giant electric dealers have launched an incentive to fight. Who can take the lead? Who can be the leader of O2O? All this is still a waiting unknown.

Public E-commerce World, from Business-to-business, to Consumer-to-consumer to the present O2O, it can be said that domestic e-commerce ushered in its overflight development. Not only Tencent, Ali, Baidu Line under the comprehensive overall layout of O2O, Jingdong, Amazon Online also established a O2O layout. Who can grasp the business opportunities of O2O? To occupy the market of O2O line and line all over the world? The following is a brief analysis of the next two major O2O model of the line under the overall fight.

Offline O2O Battle Layout

From the line of convenience store cooperation, micro-letter order, and then to the attention of Tencent's successor tick-tock taxi and Ali's quick taxi. It is obvious that many electric dealers from the online layout are a lot of transfer to the careful layout under the line. From online O2O to offline O2O, every internet company wants to take the initiative. Jingdong, Amazon, micro-letter, Alipay and 15 cities in addition to the 10,000 convenience store cooperation, but also Shang squeeze O2O offline layout. The major electric dealers and the line million convenience stores to establish a business partnership, everyone wants to share the convenience store this big cake. Alipay access to the convenience store nearly 20,000, covering the city of Shanghai, Zhejiang, Sichuan, Guangdong and even entered Hong Kong, is the action of the big, coverage of wide. Micro-Trust has 400 million registered users and active users, from the user group micro-letter is an absolute advantage. In terms of size and city coverage, Ali's number of convenience stores has an absolute advantage, but the micro-letter and convenience stores have cooperation, the major shopping malls, orders have micro-letter O2O layout, you can say that the channel is broader, will be Tencent's stake in the east 15% of the shares, is essentially a "family".

On-line O2O layout

The public comments officially into the micro-letter, Tencent is looking at the public comments, because it has more than 23 million of the huge online merchant data. This is Tencent online acquisition of the public comments for the offline to create the most powerful resource layout. With these powerful merchant data, the expansion of offline commerce is a powerful trump card. Tencent to buy the public comments, Ali also did not idle, investment Sina Weibo, also acquired a gold map, the United States and so on, for the online O2O layout to do a series of acquisitions, these movements down a powerful extension to the Internet social, but also a set of Ali played a combination of boxing.

Although the two big internet companies to line up under the O2O made a powerful series of layout. But third party payments have been questioned by security regulators, and the central bank has urgently suspended the number of Internet companies paid by third parties, a move that has led to a strong blow to the Third-party payments by Ali and Tencent. Also to the O2O E-commerce model is seriously hampered. Third party pay suspension UnionPay can be said to be the biggest beneficiary, but it also slowed down the pace of O2O forward.

From this Ali, Tencent a series of lines under the O2O layout, it is not difficult to see all is in the catch strategy, the two powerful competitors, from the offline convenience stores, taxi software, and then to the online O2O layout, two companies are really all aspects of the O2O of the meat bo. The battle is still in progress, the two horses play very happy, alas! This is the same root of life, fry what is too urgent? Two horses don't forget 500 years ago you are a family!