O2O Model Summary: Can the electricity quotient be overturned?

Traditional PC website marketing will slowly wither And the rise of micro-letters is not a catalyst for the O2O model and a strong impact?

What is O2O mode?

O2O mode is offline docking line, is generally online selection of services or merchandise, to the line down consumption, the most applicable to the service industry. Like what:

To do group purchase of the United States;

Do the housework Aunt help;

Do laundry e-bag wash;

Take a taxi and tick a taxi;

To do car rental pp car;

e generation driving;

Do car repair has a hand (Taobao is also doing);

Where to go for a trip weekend;

What to do education with WHO to learn;

Sing it also want to do KTV O2O;

There are now very hot to do nail nails beaver home;

Like the pharmaceutical industry, even garbage recycling is moving towards O2O, each industry has a lot of similar opponents, competition is not less intense. But the impact of these industries on Ali is limited because most of Ali does not.

Taobao is to do the electricity business, the main point is that you buy products directly after the product through the logistics to your hands, applicable to a variety of daily consumer goods, subversion is the most important offline physical retail stores. Therefore, in essence, a service to do the day-to-day consumer goods, there is no fundamental conflict between the two.

From the geographical point of view, most of the O2O mode focus on local services, the electricity business is not limited to local, or even mainly off-site services.

O2O Coincident part

Of course, the two are often difficult to distinguish or overlap. For example, Shun Fung Hey shop to explore O2O New model, I think Shun Fung Hey shop do not O2O mode, in essence, the new model, but since everyone said O2O mode, can also call, who let him open the shop under the line. For example, Uniqlo, in the development of the line at the time also in the accelerated expansion of the entity shop, in fact, is nothing but the line under the two hands grasping, and each other to promote each other, many people also have to say is O2O new model. For example, Taobao also has a lot of selling services, such as renting a girlfriend home for the new year, and so on, in fact, the essence of O2O, can be said to be the electricity quotient. But this is a minority, and most businesses do not have a fundamental conflict.

Then say the micro-letter. Many people believe that micro-trust will subvert the electricity business, will enter the era of mobile internet power business. There are many people who believe that micro-letters are the perfect territory for O2O. All of this makes sense, but it's too exaggerated. Why exaggerate? Because micro-letters can only be used as a supplement to the electrical quotient and O2O mode.

A, micro-letter is only a supplement to the electric business play

1, micro-trust friends Circle of the electrical business without the future

The micro-quotient based on the circle of friends has largely been pronounced dead. Although a few do well, but this mode of selling things in the circle of friends can not be a big way, causing people to dislike things will not go far. I also very much doubt that I see who do a micro-business monthly income of tens of thousands of hundreds of thousands of cases, do not rule out the possibility, but more will feel that most of them are to the micro-business brainwashed.

2, through the micro-letter public number/micro-letter Mall/micro-letter store sales of successful electric dealers are only a few

Although many sellers of consumer goods are doing well in a micro-credit subscription or service number (whether through a message push, or micro-letter store, or pocket pass, such as the third party micro-letter mall, but in the final analysis, the success of a few, some of the professional fun to do will be welcomed, everyone said Taobao difficult to do, but compared to the micro-letter, For most ordinary people, it may be easier to create orders for Taobao.

The reason why we say that micro-letter will change the electrical quotient, is the O2O mode of the weapon, in fact, is based on the micro-letter to the user's stickiness. For example, selling products, Taobao is basically a one-time consumption, but micro-letter may produce multiple consumption, as long as your product is good enough to shine.

But the problem is, this only applies to a small number of good to play the company, in fact, you need in the life of tens of thousands of goods, Taobao has millions of sellers, you may be in the micro-letter to pay attention to even hundreds of products to sell the public number? Of course not. Therefore, our most important way of consumption or when you need this kind of things will go to Taobao search, look at the style to see the price to see the evaluation, micro-letter is impossible to do this, you can not in the micro-letter to spend the shortest time to find all the goods needed.

Now everyone is not talking about the media and media electronic business, micro-letter is the Electronic Business media and media electronic business, but the micro-letter can only be used as a supplement to the electric business play, now see it is impossible to replace the electrical business. Those who have advanced ideas and can play tricks will get new opportunities in micro-letters, but most of them are unsuitable.

3, micro-letter as the Beijing-East shopping platform for the entrance, the flow is very limited

Micro-letter is essentially a social nature of products, micro-letter on-line product selection, investment in Beijing and east to provide micro-letter portal, to the east to bring how much traffic? I do not have the data, but will not be optimistic, otherwise in this year double 11 why did not hear such news? Micro-letter Current product properties decided, it is difficult to completely subvert Ali on the electricity business.

Second, micro-letter is just O2O play a supplement

Micro-letters are also really good for O2O mode, but in the end it will only be one of the ways that apps and websites add to or increase traffic and orders.

With the subscriber number and service number of the micro-letter, we can install a lot of apps on our phones, it's really great, the phone is limited in memory, not so many apps, and many of the apps we don't need for most of the time, so just subscribe to the micro-letter and find it when you need it.

Want to see, how many of the companies that are focused on one field are doing business only in micro-letters?

Not at all. So the micro-letter can only as a supplement, in addition to do the site to do the site, the app do app.

O2O Mode Summary:

Could the electricity dealers be subverted?

Of course it is possible, but I do not think that the micro-letter subversion, although micro-letter is a great product, I also like very much. Taobao mobile phone client, although many people are difficult to spit, but for shopping, compared to micro-letter simply do not know how to use tens of thousands of times times.

What is the future of the electric Chamber?

For example, after you open the fridge at home to find some vegetables and fruits out of stock, you can immediately order on the refrigerator. This kind of intelligent home-type electric dealer is very likely to be achieved in the future, who can win in the future no one can predict. Now everybody is so anxious, especially do the internet, know more, the more anxious, no one can determine where the future, who do not want to lose, but the win is always very few.