O2O Practitioner predicts: Know who will die

Abstract: "Editor's note" Some people ridicule O2O and big data like teenagesex, everyone is talking about, but in fact very few people really understand; everyone thinks others are doing, so they claim they are doing it everywhere. However, billion power network observed that impetuous behind also have clear

"Editor's note" Some people ridicule O2O and large data like "teenage sex", everyone is talking about, but in fact very few people really understand; everyone thinks others are doing, so they claim they are doing it everywhere. However, the billion power network observed, impetuous behind also have clear judgment, such as this batch of O2O practitioners said, although not know who can live, but know who will die.

The market of three kinds of companies is shrinking

Product Sheng Electronic COO Zeng in the nineth session of the SME E-commerce conference revealed that, according to the development experience of electronic products, the future three kinds of enterprises will be in the O2O era of crisis.

First, the traditional electric chambers that earn the difference are facing a gradual loss of quality customers, and they will have to be platform-and more to act as a provider of traffic. "The product wins oneself to make the O2O profit to be higher, sells less in the third party platform." There will be more and more suppliers like product wins in the future, the third party platform gives the enterprise enough traffic, the enterprise will give him enough benefit. ”

Second, nationwide courier companies will be reduced. "Product wins the total warehouse to each place is completed by the trunk logistics, the last kilometer is all of our own to distribution, so small pieces of distribution will be very few, this may be shun Fung, shentong these express companies will have a certain impact." On the contrary, I think the local logistics in every city will develop very quickly, for example, many manufacturers may not be like the product to decorate warehouses and display stores everywhere, they can be a few manufacturers to talk about the union in order to focus on a store to display, in the absence of distribution personnel will use the local logistics companies, and put it in the hands of the consumer. ”

Third, the traditional wholesale market, national agents, provincial agents and other channels are marginalized. "Manufacturers have the ability to directly face consumers, and in the middle can get a lot of benefits, why also let layers of circulation to profit?" Traditional channels are no longer important and will later become a supplementary channel. ”

Billion power network learned that product wins electronic June 2003 set up the O2O project "Huiyuan", to take the online publicity, offline through the store to solve the last kilometer of the strategy, the final line to achieve the same price, hundred city-day service effect, is a production-oriented enterprises to explore the O2O of new cases.