O2O takeaway market entered 2014

O2O take-away order market entered the lively in 2014, each have their own live law, starting from a larger campus in 2008, "hungry" in the student market, has just got the public comments 80 million US dollars strategy Investment, "point me" known in the delivery service, "the United States Mission", "Amoy little point" also has its own advantages, each focus on O2O takeout a segment of the subdivision area, while the industry is another dark horse "takeaway Superman "focuses on the white-collar market of 140 million. Since its 13-year trial operation in Shanghai for one year, it has accumulated 200,000 white-collar workers in Shanghai and has more than 5,000 restaurants. It is now recruiting troops and maneuvers to copy the Shanghai success model to all over the country. The pursuit of quality, personality, white-collar workers, takeaways Superman how to do it vivid, I know about to find the answer.

First, more good quality take-away

In the face of discerning white-collar workers, takeaway superman pay more attention to the restaurant, cuisine dishes both Chinese, Western, Sichuan, Jane meal, pasta, pizza .... Each CBD will have a Superman regional manager, he was like food detective found Around the food, identify the quality of restaurants, black restaurants at this stage will be mercilessly filtered to ensure that white-collar workers can eat more safely.

Second, the restaurant priority distribution

In ensuring restaurant services, takeaway superman chose the mode of market regulation, the first choice of cooperative restaurants when there is a set of access standards, do not blindly pursue the number of restaurants, the response time, delivery speed, customer evaluation and more A latitude to choose the restaurant, these indicators will affect the restaurant in the takeaways Superman platform rankings, ranking the top of the business is good, poor rankings no business, restaurant owners in order to "money way" special attention to taking the service of Superman users.

Third, enjoy various concessions

Takeaway Superman will be combined with the restaurant, held a variety of promotions, that is, to eat delicious takeaway and can enjoy a variety of benefits, there is no best, only more cost-effective, in order to fight for a "gift" activities, CBD Regional managers will be like you usually eat restaurants to discount the same restaurant with "split sentiment" to fight for a can of drinks, a little more pork, a little more pork ...

O2O takeaway market is a blue ocean market, each in the snatch market, in addition to the product itself, a clear customer orientation is particularly important, the direction is often more important than the speed, and finally wish Takeaway Superman in the white-collar market success, I wish O2O takeaway market players, can find their right direction.