O2O This concept is a pseudo propositional line link is an inevitable process

@ Ali Coo Zhang Yong: o2o This concept is a pseudo proposition.

O2O This concept is a pseudo propositional line offline link is an inevitable process, but the business model is not the same. Any industry has the possibility of using Internet thinking to upgrade business form, but this change is difficult to use a unified or single O2O proposition to solve, discuss this topic must see industry scene and pain point, such as how to use information technology upgrades, how to use large data and so on.

@ Formosa Glasses Boss Reflection: Why I think Online2offline (O2O) is a pseudo proposition.

Because online and offline should not be conflict, should not be who diversion to WHO. I think the future of the enterprise must be o+o, online plus line, the technical aspects of the O differentiated Services O, two quadrants at the same time do a good job in the future business environment can survive.

@ Yintai Investment Company CEO Chen: O2O is a pseudo proposition

The ultimate goal of the retailer is the Pan channel, try to apply the new technology to all kinds of channels, combine the retail brand to the consumer's life habit.

What is O2O? Eun-tae, want to understand? Not really. First shot after the aim, not hit the enemy, but also startled him, and then a glance, this is the style of our business.

@ Dangdang founder Guoqing: Never do O2O

Everyone is talking about O2O, I do not care about O2O, because a lot of goods in the online purchase has become a common, I would advise those entities store big guys don't infatuated with O2O, do a good job on the Internet user experience, like our visitors if 1 seconds, 2 seconds on the closed web site, they do not smell this taste into the O2O of the circle , we have a very poor sense of experience, and there has been no substantial change over the years.

2014 the industry O2O model Big Bottom

Suningyun: Mode: Store to business District + dual-line price

Industry: Shop + Platform Distributor + Retail service Provider

Wanda: Mode: Offline shopping mall + million electricity dealers

Industry: Commercial Real Estate

Yintai: Mode: Offline Business Circle + Ali Electric Quotient

Industry: Commercial Department store

Big Run Hair: mode: Township Low line market + flying cattle net

Industry: Shopping Malls supermarket

Beauty lele: Mode: Online experience Pavilion + Line home installation network

Industry: Home Building materials

Shun Fung Hey guest: mode: Community entity shop + two-dimensional code binding specific goods

Industry: Logistics Express

Diamond Bird: Mode: Online experience shop + online Branding

Industry: Jewelry Industry

Haier: Mode: Grid store + Home customization

Industry: Home Appliance industry

Above excerpts of the net text editing

What do you think of old six? Of course, I am not big guy, also not big coffee, just want to release their views, just be sent to catch a small set, had to seriously really put this article finished.

Why say O2O is false proposition, everybody whether a lot of articles hang a O2O must be a very tall article?

In order to let more people know O2O, old six first encyclopedia

What do you mean O2O?

Schema Concepts

O2O This concept is 2011 by Alex Rampell, English for online to Offline, also will be offline business opportunities and the Internet together, let the Internet become the front line trading. This line of services can be used to line up showmanship, consumers can use the line to filter services, there are transactions can be online settlement, quickly reached the scale. The most important feature of the model is: the promotion effect can be checked, each transaction can be tracked.

Marketing Features

O2O Three features:

1. The transaction is done online.

2. Consumer services are carried out online.

3, marketing results can be monitored.

In the old six, O2O is a pseudo proposition:

1, O2O different industries, different product play is inconsistent, many experts are always from the master;

2, 020 essence is experience, respect consumer;

3, O2O is to circle the money, raise the stock, cheat the wind throws money just;

O2O different industries, different product play is inconsistent, a lot of experts always from the master;

We start from the existing electric quotient thinking

We are now doing electrical business, many times by our existing knowledge frame dead, have you ever thought of the following questions,

Give three inappropriate examples

Eg: National Wind vs Tang Costume

National wind women and Tang costume, the old customer repurchase cycle days should be the same?

If the national wind Ladies old customer repurchase period is 45 days, then our Tang costume should also be 45 days?

Is it the same?

Summary: Different product style, make the marketing means is not the same, the crowd is not the same, play can be the same?

EG: National wind 180 yuan passenger price vs national Wind 800 yuan customer unit price

National Wind 180 guest price Old customer repurchase period is 60 days

National Wind 800 yuan guest unit price, the old customer repurchase period is 50 days

Is the play the same?

Summary: The same style, the price is different, the crowd is not the same, can play the same?

Eg: Tang costume 180 yuan guest price vs tide men 180 yuan Customer Unit price

Tang Costume 180 Customer price repurchase period is 60 days

Chao men 180 yuan Customer unit price, the old customer repurchase period is 90 days

Summary: Not the style, the price is the same, the crowd is not the same, can play the same way?

Although it is not appropriate to cite these 3 examples, but I hope you return to the beginning of the question, your product is suitable for your so-called O2O crowd, plain is whether you really understand the consumers, you create the value of whether they want;

020 Essence is experience, respect consumer;

Different products, playing the so-called O2O, the product must be the starting point, O2O is just a virtual shelf, one can really play the so-called O2O, he is the first product manager, he understands products, understand the crowd, know the consumer preferences, know what they need!

A so-called O2O, not for their clients to solve the real problem, is not reliable

If the design of the O2O, the first batch of users are curious to come in, no good experience + products, there will not be how much retention rate,

O2O itself to meet the following issues

1, product good, can repeat consumption

2, the service satisfies the consumer realistic demand, can the real experience

3, the retention rate is high (on the side, is the word of mouth natural good)

In the design of the so-called O2O mode, we must understand the consumption of people;

1. Where do they buy and what are the online purchase channels?

2. Is our newly established channel enough to meet his new needs?

A, yes, to meet his needs,

b, can be satisfied, but not continuous satisfaction

c, willing to try new models, but prefer the old way of buying

In the design of the O2O, you must first set up a consumer behavior path framework, to find out what you want to pry, rather than in the big frame, do not talk about consumers.

O2O is to circle the money, raise the stock, cheat the money that the wind throws;

In fact, often in the online party, there are always some good bosses, do not have to get a O2O.

Another example of an old six real case around:

Big Boss: "Small 6 ah, how do you understand O2O, I this August the first round of VCs came, you show me my O2O business plan is not!" “

Old six: "Tell me about your O2O model."

Big boss: "Now the micro-business is very hot, we borrow force micro-business, support a gang, first of 100 effective first-level agent"

Old six "then join them to set up a branch office, the experience shop under the seams"

Big boss: "Yes, now micro-business Consumer-to-consumer personal model has not been reliable, the product is poor, express slow, service is not up, agents continue to Yahuo, the goods are digested in the agent's hands, unreasonable, we will come to an industry subversion."

Old six: "How to subvert it, boss, I would like to hear the details of"

Big Boss:

1, to get a micro-mall, the initial purpose is to attract investment,

2, the establishment of micro-mall distribution system, small agents do not yahuo, as long as the sharing of Friends Circle, purchase can get Commission (Taobao guest mode)

3, recruit 100-300 agents, a total of 3 grades

4, support agents, from 300 agents to select 100 core agents, to become a primary agent (provincial agent), so that the back of the small agent (city agent) are divided to them;

5, joint venture to set up local branch offices, they are the general manager, they accounted for the big head, our headquarters is small head;

6, set up after the establishment of the online experience shop, how to design it?

7, reference millet home, so that local micro-business customers directly to our online store experience, we can even be made into beauty shop;

8, beauty Shop can let local customers experience a number of free services, such as nail, trial new products, membership card free to send xxx yuan services

9, cool bar, Internet thinking + Fan experience + Offline community experience =O2O

10, such a scheme can get wind cast, 1000w dollars no problem!

Old six: "Cow, see implementation, this is not anyone can do, the key is Resources + Network + implementation + Team"

Old six secretly think, in fact, looks very simple answer, actually really not so easy,