Occasion O2O Electric quotient Platform fish beauty Promotion marketing ability of Business Circle

In front of group purchase, the Life service business that provides localization service, as a result of the restrictions on the area of service, in addition to the street to send leaflets, outdoor or television advertising, can not find other better ways to promote, and the rise of group buying, so that these businesses see through the Internet to promote the feasibility, but also let some of the business tasted the sweetness. On the other hand, in order to bring the business passenger flow, but also squeeze the business profit space, challenge the hospitality digestion ability, in addition, the passenger flow often only one-time consumption, can not bring repeat customers, it is difficult to cultivate a loyal customer. Group buying mode of various criticisms, so that services businesses hope to find a more suitable for their internet promotion model. It is reported that many companies to innovative O2O model, to help businesses to attract and develop customer demand. With this pattern of curiosity, the author visited the successful application of this model to enhance marketing ability of the fish Beauty Weight Loss Research institute.

Fish Beauty Weight Loss Research Institute, professional beauty chain is the first Chinese medicine meridian-oriented professional beauty chain group, which based on the theory of meridian of Traditional Chinese Medicine meridian slimming, beauty, body, physiotherapy and other series of technology, in the global beauty industry has a very high voice right. The author found in the interview, the group Guangzhou Fish Beauty Branch, and through cooperation with many customers, the use of advanced marketing management tools, quickly in Guangzhou business district to achieve outstanding results.

"We have made our mark today, in addition to a strong technology, but also with our customers always attach importance to the consumer experience inseparable" fish beauty in Guangzhou, the head of the development and membership system inseparable, maintain good customer satisfaction, and through a number of user-friendly management means to maintain active member consumption rate To win good returns, and we use the customer many company's "Customer many treasure" member marketing management software, its convenient system operation, as well as the formidable marketing function, on the one hand promoted the member management and the member marketing efficiency and the validity, on the other hand saved our human and the material investment cost.

"The different Business Alliance platform promotion model of the city business circle that the customer puts forward can satisfy the localization marketing promotion demand very well, this makes us very dependent on localized development," fish beauty market leader said, like we opened a new branch last year, is with more than the Business Alliance LCD advertising form of cooperation, the official opening day, Leaflets have not yet been distributed, there are several customers to seek advice on our Chinese medicine Meridian weight loss, said to eat in a nearby restaurant on their LCD screen to see our store opening advertising information, and this restaurant is more than customers of the business district of the consumer chain trade union members, "more customers to provide a business alliance to promote the platform of cooperation, Let the merchant and the merchant have a very good interaction, realizes the Cross shop promotion, the customer resources sharing, each other cross marketing, has saved many promotion cost. The official said.

"VIP customers are always important customers in the beauty industry, is the main consumer group, need to focus on maintenance." "The manager of a fish-and-beauty cooperative shop says these VIP customers consumption frequency is high, but also can introduce some friends and relatives for us to bring new customers, we often use the" customer-multi-treasure "software SMS marketing functions, the implementation of interactive service marketing, to stabilize the VIP members of our brand loyalty.

In addition, the new beauty items listed with the integration of Exchange or gift cash coupons together for preferential marketing, but also fish beauty through the platform for marketing means. Through the customer platform, fish beauty independent of the business circle and the target consumer groups highly consistent with the Business Alliance, the use of concessions to the members of the membership in the implementation of cross marketing members, the new beauty project information accurate transmission to the target consumers, so that the use of preferential marketing to bring a new source of fish beauty. In addition, through the customer multi-platform, can also set the membership level, integration, consumption frequency, consumption and other relevant conditions for the members of the filter object, for these data accurate to the corresponding preferential information sent to members, in the promotion of coupon arrival rate at the same time increase turnover rate, so that sales maintain a faster growth.

As the founder of the new Chinese Medicine cosmetology profession, the fish beauty has studied many scientific research results for the benefit of human health by inheriting the essence and modern aesthetics. After more than 24 years of development, has a branch of nearly 70, the daily reception of up to 20000 customers, for more than 500,000 people successfully lose weight. and won the "National industry Quality Demonstration Enterprises", "millions of people in the hearts of the integrity of enterprises," the best slimming International beauty chain organizations "and" the most professional integrity beauty brand "and other honorary title, to a remarkable reputation in the international weight loss industry stand, especially the Guangzhou region has become a fish beauty in many branches of the business model.

"We are planning to extend our marketing system to the beauty shops outside Guangdong province," said the fish beauty market leader, which strengthens the close ties between the branches, enhances the efficiency of all branch management members, and makes the brand stickiness of the VIP members strong, and help in the national urban area to promote fish beauty brand awareness and reputation, resulting in faster sales growth.