Old and old Internet access, is because can't endure loneliness?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; With the rise of E-commerce, about old-age online shop news, in the last year or two more common. Many people believe that the traditional old shop on the Internet, is because of the modern commercial Society of loneliness, just rushed a trip fashionable. So, old and old really because can not endure loneliness to surf the internet?

Recently, "People's Daily Edition" published an article on the old brand "to" the old shop "buy roast Duck", using data to show the old after the Olympic Games this year, and in the internet opened the shop has become a new marketing mode of thinking. What's the result? Beijing Old Shop opened the day, the visit volume of more than 5 million, and 60% of orders from outside Beijing. Visible, old-style online shop is a successful marketing model.

Why is the old shop online open to success? You remember, before and after the Olympic Games, the media's attention to the old brand? Because the old and the old conquered the Chinese and foreign friends, will have how the high concern. China has a long history, whether Chinese or foreigners, have a trace of the cultural origins of the heart, natural to the old and full of love. And the old products, quality is beyond doubt, absolutely belong to the boutique, can not be heated? Limited by the traditional technology, the expansion of old-brand has certain limitations, and through the Internet to open shop to break the limits of regional open shop, how can not be successful?

I remember in January this year, the British hundred years old shop Woolworths closed down, and shut down more than 800 stores, resulting in 27,000 people out of work, causing widespread global concern. After that, Woolworths was bought by rival shop Direct and was unveiled again as a Web store. From this we can also see that the old brand can actually have a new way of life and space.

And in the domestic, Suzhou old "Cai Chi Zhai" has already set up a successful model of the online shop, became a lot of old pioneer. The success model is very many, Shanghai's Zhang Knife shears, has successfully arranged the on-line business. and Yangjiang 18 Group, also in a few years ago, through the cooperation with the Shanghai merchants, opened 18 son Mall. These successful cases, has been fully explained that in the new business era, the old and not outdated, but found a breakthrough mentality.

Through the overseas old-brand online situation, can at least explain a few issues. The first problem, in the new business environment, the old is not the same, in the process of adhering to the tradition, but in the marketing of new ideas. The second problem is that E-commerce has become a trend. Even the old and the need to broaden the marketing thinking through E-commerce, does not mean that E-commerce is very promising? In fact, we can see it from a lot of data. Whether old or new brand, in fact, have already attached great importance to E-commerce.

Through the collection of relevant information, almost all the major brands are in the layout of E-commerce. The largest sports brand in China, Li Ning, through custom Shopex shop system, has successfully cut into E-commerce territory. and many small and medium enterprises and online personal sellers, through the free download Shopex shop system and through my online shop open independent shop countless. Visible, open Shop has become new and old brand new marketing options.

And from another angle to look at the old shop online, apart from the new environment of marketing needs, I think the heritage culture is also a very important factor. Many old products of the production process has become a non-material cultural heritage, and this heritage needs to inherit and carry forward, it needs to continue to spread. In modern society, the network with the most communication effect becomes a kind of choice. How to protect the old product process generation, how to maintain the continued influence of the old, this is a time-honored in this era need to consider. Therefore, the online shop has become a heritage of the old culture of another choice.

Many old brands open shop, not because of loneliness, but because of a spirit of novelty. Old brand and process, but the idea of continuous innovation. Because of this, there will be old and famous legend. If you keep the business thinking of the same, the old can still retain, still so hot? Obviously, the old-style business thinking with the Times, is the biggest feature of the old.

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