"Old godmother" sword 3 billion of the output value

This week, Guiyang nan Ming old godmother Flavor Food Co., Ltd. 2012 years results revealed, only by the production and marketing of chili sauce of the company's annual output value of 3.37 billion yuan, tax amount of 430 million yuan, it is amazing. According to the old godmother existing more than 2000 employees, per capita output value of about 1.685 million yuan, per capita tax 215,000 yuan. The industry calls it "making small chili Peppers a big industry". More difficult to imagine is that billionaire "old godmother" chairman Tao Huabi once was such a person: she is illiterate, without any financial knowledge, do not know what modern enterprises.

What are the secrets of the success of old godmother?

First of all, "Old godmother" chairman Tao Huabi to the consumer to abide by http://www.aliyun.com/zixun/aggregation/20581.html "> Product quality, never fake; trust and care for the employees, the company has no one called her chairman, All called her "old godmother", very few people are willing to leave, even if some people for some reason to go, to experience the lack of "human" management, also want to come back. Keep promise to distributors. What is the most scarce in modern Chinese business society? is "The letter", the trustworthiness, the trust, the universality low trust condition, causes the social each link transaction cost to rise, the transaction difficulty increases. and Tao Huabi letter, let "old Godmother" has a successful "sword".

Second is doing things, focus on making chili products, no diversification, no decentralization. 16 of focus and continuous accumulation has also made the "old godmother" brilliant, small industry to make a big success.

Again in the business model, "old godmother" from the beginning to now has been sticking to cash spot, "chairman Tao Huabi said:" I never owed a penny, others can not owe me a penny ", do not owe money also coincide with the supply chain up and down the" letter ", as well as the health of cash flow. Because its entrepreneurship is in 1997, after 16 years of today, perhaps not the same industry business environment, rules and unspoken rules of the different, may not be able to completely copy, but the "letter" business philosophy, in the future is particularly valuable.

Finally, in the management of staff affection, "old godmother" also has a unique place, the company has No. 2000 employees, she unexpectedly can call out the names of 60%, and remember many of them birthday, every employee's birthday, can receive her gift and a bowl of longevity noodles plus two eggs; When each employee marries, She must be the witness herself; whenever there is a staff business trip, she is always like the old mother to send their sons and daughters, the same hands for them to cook a few eggs, has been sent them to the factory gate, until they sit on the bus, just turned back ... In fact, like the seabed in Beijing, it is similar to the corporate culture. Family management, although both pros and cons, when the enterprise is small, more suitable; When the enterprise is big, may appear various distance sense and the malpractice of cronyism. But in any case, first have a sense of good boss, there will be De Youcai good staff, and ultimately can achieve a good company with round.

What is the relationship between entrepreneurial culture and corporate culture?

At the present stage, Chinese enterprises, especially those of private enterprises, their own culture and words and deeds are basically equivalent to corporate culture. Corporate culture is not the mouth of the beautiful words, is not only a kind of enterprise belief in the value concept, but not the office is everywhere in the propaganda board, but the enterprise specific every decision, every action, whether the real practice of the oath of the slogan. The value idea that the entrepreneur believes comes from practice, at the same time has the guidance function to the practice, thus achieves the unity of knowledge and action. Staff's eyes are discerning, the media's sense of smell is sharp, especially in the current social media more and more powerful era, the most worry about the corporate culture, is to do, rather than say do not, and the entrepreneur itself, or the center of the vortex, or centrifuge axis.

At present, the old godmother has four production base, is the domestic production and sales of the largest chili products production enterprises. I hope that "old godmother" can continue to develop rapidly, for consumers to bring better products, building blocks for farmers, for the Chinese enterprise specimens left a heavy sum!

Mu Chaoxi

China marketing decision expert

Dean of the school of excellent marketing

Visiting Professor of Tsinghua University