On six main points of Internet thinking

What is called Internet thinking? This article on this in-depth interpretation, six major points to tell you, do not embrace the Internet + thinking, you will be out!

Being invited to publish "mobile Internet thinking" with Dr. Vendanfeng is very flattering, because recently I have been exploring the changes of the Internet thinking to traditional enterprises. As far as I'm concerned, traditional companies are now in dire need of a subversive change to embrace internet thinking.

What is called Internet thinking? The Chicken Nest Club president Liang Hongjun words, is the user-oriented thinking, is also a parallel platform thinking, which has two points: one is operating users rather than operating products, there are users and then products. Traditional manufacturing thinking is a product-centric, network times products are communication tools, the purpose is to tap user needs, to find a complete set of solutions to meet the needs, that is, "with the product of ice-breaking, with the solution sticky." Second, the platform strategy, namely brand, manufacturer, channel, supplier, developer, service provider, media, consumer, through the Internet in a platform to exchange value and maximize the benefits.

The above introduction may not be very clear, in fact, the Internet thinking is actually using the Internet to solve the operation of the product sales, promotion, operation of ideas. For example, since September 3, 2013, the founder of the K-friends, as of now has more than 260 cities in the world layout, but has been positioned in the full social high-end networking platform, and did not own to develop social tools, and did not do the official website, is based on micro-letters, such as micro-social tools such as micron and public numbers, such as media promotion, using Word-of-mouth transmission, is now the country's most influential social networking circle, this is the internet thinking. The way the product is run is to get more experienced talent involved, by their continuous improvement advice to promote the growth of products, this is particularly prominent millet, they through the earliest MIUI community gathered a large number of mobile enthusiasts, and then the enthusiasts developed into rice noodles, through these rice noodles on the product experience, Continuous improvement of the product, in fact, Millet here is also in the study of Apple, we all know the bad fruit powder, but not interested in BBS abroad. Millet very good grasp the stickiness of the BBS, completely through the online direct marketing model, quickly with the help of the professional operation of new media opened the market, created a rice noodle day sales of 1.3 million mobile phones, 1.5 billion yuan of amazing results, this is subversion, this is change.

In my opinion, the six main points of Internet thinking are as follows:

I. Open thinking I think the mobile Internet has always advocated the spirit of openness, beginning with the open platform strategy of the big giants, Tencent first pulled up the banner of openness, but it was also through the well-known 3Q war to really realize the need to be more open, the open Tencent growth rate is now trillions of companies, In fact, openness is not limited to the open platform, the most important thing is compatible with each other, can be tolerant attitude to see opponents. It's easy to say, but it takes a lot of courage to do it. For example, millet, the author in the Millet company do share when you can feel millet although there are rice and micro-letter similar products, but still say to embrace micro-letter, with a good micro-letter public platform, this is an open mind, so can achieve the brilliant millet. When I founded K-Friends, I advocated the idea of "open sharing and aggregation connections", and put the opening in the first place, only to embrace all partners with an open mind.

Second, focus on the focus of thinking can be considered as a focus on segmentation, if the era of PC Internet is a need for a large number of information flooded, then today with the mobile Internet platform for the continuous improvement of information, netizens have been from the need to all-inclusive a variety of information content to need more accurate subdivision of content, So today's product promotion needs to focus on the precise crowd positioning, everyone knows that Facebook is now the biggest income from social advertising, Tencent wide-point, Baidu Alliance, Ali mother and other well-known Internet advertising Alliance is not a variety of large data analysis of the needs of visitors, push the most accurate advertising display. The product is also so, the famous Huang Taigi, although only sell pancakes, but through the focus of the Internet thinking, the pancake sales and new media combined to achieve a fruitful return, and K friends from the beginning of my position, the goal is to create a full social high-end networking platform, the circle of human pulse economy, only focus on this point, In order to develop better.

Iii. innovative thinking recently the internet has sprung up with a new term called "micro-innovation" and the gold-cutter brothers are a strong advocate and promoter of this new word, he believes that micro-innovation is a user-centric application of innovation, in a small, sustainable way to trigger a big change in the market. He pointed out that QQ with micro-innovation to kill MSN, is the use of micro-innovation, and in my writing, Tencent is also using an interesting cartoon short video "Quietly 200 million geese" to celebrate QQ users online number of breakthrough 200 million. In fact, do a little innovation special need to pay attention to: 1, small eyes, close to the user's psychological 2, rapid iteration, and constantly try to make mistakes. It is understood that the micro-letter this subversive mobile internet miracle is from the micro-innovative Internet thinking, attention to the details of all products, seize the user's G-point, continuous rapid iteration, according to the weakness of competitors to disintegrate, and eventually launched such as "shake" a variety of details of micro-innovation, a comprehensive win users and the market reputation. Brand Marketing Master Liang Hongjun founder of the Wind Nest Society positioning is the innovative business theory model and landing Solution Exchange platform, in the case of all the organization's own clubs are charged, with a free and innovative mode of rapid access to the circle of heat, through this gathering of the wisdom of all walks of life, through information interchange, experience sharing, open up node resources , creating business value, so that everyone within the group to gain the benefit of sharing, is a coup.

Iv. altruistic thinking coincidentally, in my network thinking six points in the important one of the key to altruistic thinking, Chen vegetable root Brothers also specifically referred to altruistic internet thinking, he thought altruistic on the word: through the first to others, and then let themselves also profit, and finally realize the benefits of a total win! In this respect, I felt it in the actual operation, first of all, do not think about how much you can gain, first consider how much help to others, in fact, not all of the altruistic are in return, in fact, most of them may not return, so I was well-known angel investor Cai wins the name "philanthropist", However, I still can feel the return of altruism in the course of the development of friend K. In fact, the origin of the development of the K-Friend is hope to give me a micro-letter inside the friend (K friends) to build a bridge of communication, through this bridge can let more K friends from the docking of resources, although not everyone can benefit from this, But as long as there is a part of valuable interaction is worth doing. A lot of people wonder why K friends have such a strong advisory group, in fact, many of them before I use altruistic thinking to help them a little bit of strength, get other people's approval to get other people's recognition, so I suggest you in altruistic thinking, do not consider the future return, but can be more relaxed.

Cross-border thinking in fact, I am in the internet thinking the most willing to mention, we stepped into an "Internet +" era, Tencent board chairman Ma pointed out: "Internet +" is a trend, plus the traditional industries. Over the past more than 10 years, the development of the Internet has clearly shown this: the addition of media to create a network of media, the impact of traditional media is very large, add entertainment to generate online games, add retail generated E-commerce, is now very large; Recently, internet finance is very hot, the internet will make finance more efficient, better serve the economy, meet the " General financial "spirit. So you'll find that the Internet will involve integration in every field, not long ago, the Dark Horse games in the circle, is the Internet + Sports + financing of the integration, such as our K-Friends Advisory group has such as feather spring to participate in smart wearable investment, there is a subdivision of the social app "up+", Star Timing career to do the internet investment, Feng Xiaogang director of investment in children's education system cases, there are many stars open Taobao star Shop, only with Cross-border thinking, in order to have more opportunities.

Six, since the media thinking behind the media is actually the fan economy, recently I have been in the propaganda media driven by the fan economy, not limited to our skin elf is already tens of millions of users from the media operating platform, more importantly, indeed through the thinking of the media to drive the fan economy, really put those potential users activated as effective fans, Develop into active fans through interaction with effective fans, there are a number of core fans emerging from active fans, and these core fans are the origins of the truly most valuable fan economy, and for the media, the core fans are the transmission, for example, fans of the thought of the Luo mind will disseminate valuable content through their various means, Attract more friends to focus on logical thinking. The most valuable from the media is since the dissemination, in my opinion the best product is the dissemination of products themselves, such as micro-letter red envelopes, such products are all willing to spread, because it perfectly grafted the financial, games, social, so to achieve great success. Since media thinking is not all self-centered, it should be centered, micro-letter group is a typical to the central, so you can make the interaction between people more free and open, K friends in the development process, is through the central management mode, so that the heads of all over the country to move up, everyone's independent management development, Eventually they converge to be bigger and stronger.

Mobile Internet thinking brings about a change, a subversive market thinking, no longer embrace the embrace of this new change, you are out!!