On the new wave of China's reform in contemporary electric business

I don't remember where I saw that article "two historical cycles of China's reform", these two cyclical features are: 1, the feudal era of reform is to strengthen the centralization of power; 2, the reform since modern times is constant prison.

Strengthening centralization of power is the common feature of Chinese feudal reform and the reason of failure. In the history of China, there have been several famous reforms, the original intention and the original intention are to enrich the country, but later, the reform is often irresistible to promote centralization of power, to deprive the people's wealth, the road of deprivation of civil rights. In Han Dynasty, the franchise of salt Iron, Wang Anshi's reform and Juzheng are defining the MU and tax clearance, and finally, no one is going to the fatalistic tragedy of fighting for the benefit of the people and depriving the civil rights.

Prison is a common feature of reform since modern China. The so-called "prison", as if the Monkey King with golden to block the demons of the circle, to resist the overall impact of foreign civilization. More than 100 years at different times, in different forms tenacious existence.

Different ages have different characteristics, what is the characteristics of contemporary Chinese society? And my definition is: "Baby Running".

In my contact with E-commerce era, when people ask, what is E-commerce? Few people can explain the second, but when it comes to Taobao there are a lot of people to say first, so that the "e-commerce = Taobao" formula, E-commerce since the birth has not stopped, now into the Red Sea of electricity dealers, facing the challenge is more and more, And this is already rooted in the electrical business of the interconnection practitioners of the heart of the new industry, there is no lack of "advocates", but in China, a special economic system, the road is more long-term.

China's electric business, want to base on the Chinese market, to go to Wal-Mart to learn, learn it to survive. or learn from Best Buy, willing to gamble defeat, be an honest child. The market is this way, no one is qualified to educate China's electric dealers, any one is actually only the participants in the game, know how to follow the rules of the game to customs clearance, specific how many challenges? Or a question mark.

Also remember Ma said that "Today, Ming, the day after tomorrow," that the Chinese e-commerce is not everyone can be a taste of taste, adhere to a few years, survive is victory, but how many people can endure it?

In fact, many of China's electric dealers in the start-up soon after the profit, not only vertical business, but also including Business-to-business, Even have to focus on the 3C digital foreign trade business. At the same time, after years of fierce competition, China's electric business environment is being optimized, the next two or three years, most of China's surviving electric dealers to achieve profitability is not a myth, which is why so many big guys so good to support it today.

These days the business of beheading is done and no one is playing at a loss. The tragic price war, there are irrational ingredients also have a reasonable ingredient. Jingdong Taobao value tens of millions of "gambling about", said it is reasonable because the market competition is so, as long as the law is not limited, it can play a price war; it is unreasonable because it is too competitive, regardless of the price. But it is too early to say who is wrong, because the price war is not a family can provoke, can not Shanchu Busher. I said to Zhou and @ Lei the day before yesterday, this microblog let me know, on the Internet, these people are some hooligans.

And when it comes to the vertical business of standard products, especially 3C digital, the current gross margin is 3%~5%, far below the traditional stores, and the US can reach no less than 8%, in other words, the Chinese losses in China are already making money in the United States. Price competition is the main means to compete for the market, when the market appears relatively concentrated, the merchant will gradually increase the gross profit margin. This situation also exists in the United States, not Chinese characteristics. As a businessman can only accept this reality, as we all know boxing is very cruel, if you do not want to bear the pain of flesh, you can choose to give up, but can not complain about the sport and the rules of the game.

Now the Internet, the electric business, and any General Assembly have become unusually "impotent", "false" take a chance, last month to participate in the Internet Webmaster Conference let me see this point, the electricity business is to need money to smash, but I also have to say, this cash exchange value is no value. " In fact, I can also smile, if give me enough money, also can do tens of billions of, and lose less than others. Unlike Lei and guoqing, there is one thing in the world called "disgusting." A lot of enterprise internal Management Foundation is not solid, a healthy company is not need to whitewash, only the company sales performance as the most beautiful things show to everyone, the explanation is not mature enough, to the user to see actually is meaningless.

What is the product that E-commerce starts to do? I don't know, but I know a lot now, no, should be called all, as long as the rich people, all want to put the product of electronic commerce, to say the truth is not all the goods can be used E-commerce, today's traditional electric business is also playing the fiery, and for that does not exist the electric power to replace the possibility of traditional retail, this is nonsense. Traditional retail not simply refers to consumption, but also include us to go to the beautiful environment to enjoy life, in the enjoyment of the process of consumption, this experience is irreplaceable.

The above mentioned the product, not what commodity can do e-commerce, and guests are also, not all guests are electrical business guests. No company is old and young, but there are plenty of opportunities in the multidimensional market segment, and every electric company has to learn to cut into the right niche at the right time. From this point of view, market opportunities are constantly disappearing, and are constantly being born.

But in the face of the current e-commerce market, Red Sea once again, personally feel that in the future of the electric business breakthrough or retail, dating back to the feudal era, primitive society, barter is the most essential things, and now the main task of the electrical business is to stick to the traditional mode of traditional retail, like the previous period of time appeared "mobile phone Storm", Baidu, 360, NetEase once upset the market, and let me come to a conclusion: "I do not good, others do not want to do," the original reality of the competition is very cruel, there are opponents, and now the market is not friendly, this How is good ah!

In fact, the development of the Internet tells us that the charm of the internet is not knowing where the border is, do not know where the future will develop. This is more fun, if someone to control the game, then you say what other people play? So it's the best of all stones. So the experts who used to and are now predicting or judging are actually violating the rules of the Internet.

First of all, talking about the exchange of objects in primitive society, and this is really far away from us, take the traditional industry, the customer is almost ready, as long as the store opened, do not advertise people come in, nothing more than buying behavior or buy more buy less problem, depending on your positioning and pricing, or depending on the product. The so-called internet gene, is to know what your online customers look like, where, once you figure out, you have the basic Internet genes, here to talk about positioning problems, the Internet is not pricing. Do anything do not complicate, we must use the most sinister vision to find the essence of things, only in order to make a difference in the fast-changing Internet world, otherwise you will only follow others, and today to build a warehouse with the following, the next day to hit the ads, follow suit to do social. Try new patterns all day long, and turn yourself into "Handan".

Some time ago, the speed of the road network on the way on the launch of the "traditional industry into e-commerce resistance", which some scholars think: "Traditional industries can make a difference on the internet, because they have some electric dealers have not fully possessed the innate advantages." In my experience, most of the power supply chain front-end is not strong enough, especially those standardized products. So they have to go through the pains to see if they have the courage to kill themselves. In fact, E-commerce in a very long period of time is still only a supporting role in the traditional retail industry, not its life. ”

China has gone through two typical historical cycles, and this innovation is bound to be the third historical cycle point of China's reform, don't you think? In fact, we have been in a period of confusion, and I positioned this third historical cycle point: "Baby Running" is like foreign advanced technology, but also willing to learn, but also in the need to discard the original characteristics, go to China, which is one of the drawbacks, if you can from the fear of foreign culture liberated, No longer prison, no longer because of the unique situation and deliberately to pursue a unique, down-to-earth, "China's modernization" may be "really" is achieved.

Finally, an impromptu limerick:

When the electricity merchant Red Sea was unknown,

I talk about the Internet,

Mode is not a universal needle,

Healthy development is the key,

Fine operation is the most reliable,

After all, the industry needs to shuffle,

Remove the Red Sea Blue Ocean exhibition.