On the origin and audience of Internet thinking

There's been a lot of talk about Internet thinking right now, because almost anyone's logic can be used to explain internet thinking, and we can even do imagery with cases, data, reports, pictures, and more. Internet thinking is in fact the public, so wait until enough to understand it, we can easily find that there are actually everywhere in the internet thinking. How to say this, actually means that the internet thinking is made up of people, it is the input of traditional logic and the output of the logic of the Internet that the human being is a group in the society rather than the individual on the Internet, and is called a traditional educated person to carry on the internet thinking. Even without the existence of the Internet can still have the existence of Internet thinking, because all of these from the traditional theory, only not applied to the Internet, the audience and channels are different, the result is naturally different.

Before the word Internet thinking is not mentioned, the Internet's various business models and traditional business model has been a mastery, the beginning of the Internet is to copy the line to the line, but many lines can be unimpeded mode to the line does not apply, and finally can only curve the salvation, And there are so many additional opportunities to be found in the transition from line to curve, do these relatively small things before you reach your final goal, and then you'll get a lot of experience in the process, and you'll create more business models that have to be changed after the traditional business model goes online.

Which means that Internet thinking or business models are derived from traditional business theories, only in today's Internet is the traditional enterprise is transforming the tide, the internet thinking by successful enterprises packaging more tall, will allow more people to look up these internet companies, they talk about the more you don't understand, The more you do not understand the more the Internet enterprise's broad and profound, the more will feel the gap between line and line. Want to create value must first change the business environment to adapt to the existence of such values, want to make the value of the Internet companies to highlight the use of a set of logic or theory to packaging their own, internet thinking is such a set of logic, but the early success of the Giants do not talk, and come from the top.

If I use more words to describe the Internet thinking, you can see so many words may feel complex, so next I will try to use simple text and traditional thinking mode to describe my understanding of Internet thinking, so that more people can understand what is the Internet thinking, Today, we start from the user group of users thinking in Internet thinking.

User thinking first to determine the user groups, to understand what groups have what just need to be the right remedy, now people talk about the fan economy is this truth. The user thought has existed since ancient times, but at that time the communication is too blocked, now can gather all sorts of people through the Internet. So we should talk about the user thought first from the group, talking about the group from the human nature, Internet thinking often mentions cock silk, whether it is cock silk or tall crowd, are not out of the human nature of the ownership, human nature generally appeal to the emotional, marketing areas pay attention to customer psychology, so now talk about internet marketing in the perspective of human nature, At this point there is no difference between online and offline.

To identify the same-sex group of Brothers

There are at least three basic points in human nature, one is to recognize the brothers, the public think that the highest level of affection between the same sex is a brother, this is not to say verbally but the true heart of the brothers, so "friends" the word is actually a commendatory, not really have feelings of friends do not apply the word. Generally as long as not fair-weather friends can sincerely to brothers, if further development will become surnames brothers, this is inherited from ancient times, Shandong and Hebei area called "brother", meaning a head knock to the ground.

The development to modern times, the brotherly sentiment uses the more vivid statement to express, in "carries on the gun together, has had a prostitute" this kind of logic influence, the brotherly sentiment can be intimate. This relationship between the dissemination of strength is conceivable, brothers to each other "endorsement", viscosity is not generally large, each brother has a family does not say, also have their own circle, so the power of the circle economy is displayed.

Of course, there is a same-sex brotherhood in the contemporary "bed together" can be in the bath for each other to pick up the feelings of soap. This feeling is called the most advanced feelings of the contemporary, but also in ancient times, that sentence "Less than lun send me love" so that the modern children's imagination, in fact, "a bosom friend of the mountain and flowing mountain" encounter is generally homosexual. In fact, the expression here is that the stickiness of this group and the consumption capacity is quite alarming, some same-sex community is a model of muffled wealth.

Leading group with head-wolf effect

The second basic point is to recognize leadership, this can be expressed by the "head Wolf Effect", the leadership of the values, personality, preferences and so can affect the people around them, leaders think that the commendable regardless of whether subordinates are willing to follow the implementation of the so-called government power is similar to the feeling, From the superior of the Granville pressure or charm for the leadership of the circle to bring economic benefits, this group of powerful, this group is the user's thinking is imperative, to fix the "head of the Wolf" can be Done "the wolves."

A common hobby group that everyone can participate in

There is a circle of the same hobby, a group of people may not be many, but the different types of circle too much, but all people have hobbies, chess, singing, fishing, sports and other activities can become a hobby, drinking and chatting Dashan is also a hobby, like the vast number of people who love Cang is also a hobby, Those who say there is no hobby in fact their hobby is recessive, do housework or proficiency is a hobby.

Now many entrepreneurial projects and even mature enterprises are exploring this field, millet is to seize the heart of the mobile phone hardware players, singing cool dog and so is the music, good beans recipes, such as food, swimming and other media is for the game field, these are based on interest and hobbies, the small interest can be achieved big business, And based on the concept of the development of products are often labeled human-oriented.

The heterosexual groups within and outside the ethical relationship

Speaking of which, it is necessary to mention the groups of the opposite sex, human nature is mainly about the emotional relationship between people, while the group relationship between men and women is somewhat complex, in addition to couples, mothers and sisters, nephew and other direct or adjacent family ethical relations, the remaining relationship between men and women can not be described as normal or abnormal, society is mammies Society , the story of Huakui and wit has been handed down from ancient times, there are also a few modern and male girlfriends, these are the fact that the existence of the group.

Before the foreign even appeared openly to find the lover's website, this proved that there is a similar demand exists, there is a reasonable, whether it is legitimate, the society can judge whether its long-term existence of rationality. There is no doubt that such a group has a strong ability to consume, all existing groups can be put into the logic of the fan economy.

Said a lot today, but basically no internet terminology, the same explanation for the internet thinking of the fan group This attribute, I think in this concept has been made clear, I do not know whether we have seen clearly. If you see, and want to see more of the traditional interpretation of the Internet thinking, may wish to reply me.