One is my original "from Yunnan to see regional and national creative trend"

Two days ago I shared two articles in the public account, one is my original "from Yunnan to see regional and national creative trends," another is reproduced in the "Muji is how to design the concept of the People's Hearts: The history of the design of good products without printing."

These two articles in the back of the warm response, many friends said, read the two articles deep feelings, on the one hand, feel to do products and brands, to grasp the origin of culture, is the soul of creativity, the excavation of national culture indeed many times do not enough; I wish I could be so popular with the Muji. Do a research based on the trend of my analysis and summary. Recently I was studying the design of the brand, today continue to say no printing good products.

Today and the team are discussing why some consumers are so obsessed with Muji, in the Chinese market, no printing products are not cheap, but there are a lot of fans.

So, in the end, no printing products rely on what to impress consumers? Or, what kind of revelation can the Muji give to the brands that pay more attention to design and aesthetics?

1. The design concept of "simplification" and "restraint". There are more than 7,000 kinds of products without printing, but there are not too many languages from product design to poster propaganda. The original design of its designers to give the concept of Muji is "empty" ("emptiness").

Trend revelation: It is not easy to do "Jane", many brands today face the problem is that the face of consumer demand, often difficult to "restrain" the desire, a lot of times, so that consumers heart design, is "at this time silent wins the sound" of the Realm, "Jane" and "minus", whether for product development or brand marketing, are two keywords worth thinking about.

2. The combination of Zen and aesthetics. As a generation of design masters, no printing good product designers to pursue the design of daily, void, white, advocating the spirit of all things, no printing good products by the Japanese and even the world's design industry is considered to be the most representative of the contemporary "Zen Aesthetics" embodiment, with a Zen sense of beauty, like if there is no design to sublimate the product to the cultural level, this design spirit, Close to the Chinese Ancients said "Big Sound, the elephant invisible" state.

Trend revelation: Good products must have cultural aesthetic, no culture is no soul, good products also need to express this culture to consumers, the traditional culture of some elements through the design language expression will have endless tension.

3. The philosophy of trafficking in life. Muji is also known as the "Life Style Shop", advocating simple, simple, comfortable life, refused to the vanity of brand worship, directly to the essence of life. No printing good product design to meet the consumer has not had time to say the "potential needs" of exports, in this "encounter" mood, many consumers are willing to pay.

Trend revelation: Why do people pay for design sense? Impress the consumer heart of the product, driving the consumption of kungfu in the design, not so much as a brand without printing good is a philosophy of life, a brand if the sale of life philosophy, he will affect the spirit and soul of consumers. The original research on the design of the Muji, referring to "desire", he said, Desire is the starting point of creativity, if an object is to meet people's expectations, then the nature of the desired will be used for the essence of goods, "making desire" is the core of all brands need to think about.

4. Insight into consumer life details. No printing good products to find ways to make life more convenient, more flavor of the method, no printing products often send designers visit the consumer, observe their daily life, find the needs, look for design inspiration. For example, the designer observed that most people read before bedtime the last action is to take off the glasses, turn off the bedside lamp, the next morning the first action is to grope for glasses. So the development of the base to the central sag of the bedside lamp, let the glasses homeopathy leaned on the light pole for easy to pick up.

Trend revelation: There are many brands, always think their products are the best, or to impose their own design ideas to consumers, in fact, all the creativity and innovation from the consumer life details, as well as the pain point in the life scene, however, this is not easy to do. As the original institute said: "In our work, the logic of capitalism is slightly beyond the logic of human nature." "Industrialized thinking and the brand's ego world tend to have a sense of distance from the consumer world."

5. Artistic flavor and style. Is "no printing good" cheap? In fact, sometimes, cheap is a subjective feeling. The concept of Muji is "reasonable on the cheap", that is, when you think this product quality and valuable, then the price is not the core, so no printing products can be seen everywhere in life to improve and develop into a unique quality products, access to premium space. And more importantly, the commodity through the improvement, also become "literary cavity" full, to "No printing good goods" shop consumers, many of them are part of the characteristics of literary and artistic youth.

Trend of Revelation: The brand needs ethnic group, ethnicity is style, if you can not define a clear group, the ethnic groups can not be identified with the brand, it is difficult to have brand loyalty.

6. Give a sense of belonging. Like the consumers without printing good products, only immersed in the world without the printing of good products, other kinds of popular and they have nothing to do with them, therefore, no printing products and constantly introduce the trend of fashion has nothing to do, he only adhere to their own language and style, and consumers live in the world of Muji, get a sense of belonging.

Trend revelation: Brand to become the consumer's safe haven, the consumer's boudoir. When a brand and consumer life tightly tied together, the brand has a lasting vitality.

From a trend standpoint, each brand needs to find to let consumers "excited" things, this excitement, from the brand's spirit, ideas and soul, if a brand has no core soul, consumers will become free, humane and life details are still good product design and good ideas need to pay attention to the source