One of the more studies on how to sell goods online:

Also in Taobao open shop, many are sold the same products, God fair to each open shop for a period of time, why some stores can sell goods can be sold to tens of millions of annual sales, such as Taobao on the sale of clothing to sell the best "Tokyo clothing" shop, selling cosmetics to sell the best "http:// www.aliyun.com/zixun/aggregation/37560.html "> Lemon Green Tea", and many shop even a product is not sold out. This is related to a problem of selling skills, it can be said that the future of Internet competition is mainly online sale of goods competition, a few years after all the virtual things will vanish. The U.S. online shoe-selling website Zappos up to $600 million a year in sales of shoes, while in China, where sales of shoes are sold at more than 6 million a year, the number of 360-line lines is so. So Chinese internet don't talk about web2.0, business model, venture capital, sell goods is true skill, the hard truth, learned to sell goods online skills, small can open online shop free to live at home, big can go to traditional enterprises with high salary for the boss online selling goods, no boss can refuse a can help him sell goods. I started a series of research online how to sell goods and practice, with everyone progress.

I remember when I was doing health care products, participated in a few Guangdong health care products Dealer Big Guy's private party, most of the top people who sell goods, the first one experience and skills is to study the premise of the sale of goods: See products "look", they take the health care products packaging box, look at the product, said this product can sell 50 million, This product can be sold for 3 million. See bad products, they will skim Pie said "bad looking", certainly can't do it. Their intuitive judgments are generally pretty accurate, generally can be based on the "product" to judge the fate of a product, mainly for decades of industry intuition experience and some products have the principle of the product: whether this product is direct, simple, effective and easy to perceive. So the "sales" is how important, directly determines the product of life and death. Just like when you go to buy food, a man with a burden of vegetable dressing is selling vegetables with a man in a suit and a suit, and you will feel like who sells more fresh food. It must be the people dressed by vegetable growers who look better.

Below only to sell clothing online for example, said that online sales of how to create online "selling". Online sales and physical stores are different, because the Internet can not directly feel the kind, so can only be photographed and text to feel the goods, so the online sale of goods compared to the net more important. Products on the site to show good, can sell a good price, but also more easily let consumption believe that their quality of goods, especially apparel products, but also in the display of products, to be painstaking. "Good" to obtain consumer trust and purchase.

Generally not sold goods people think, that is to ask a foreign model to put on the dress of the beautiful look good. On the contrary, consumers who see too beautiful photos will suspect that they have been cut off from magazines rather than purchased. Sellers want to easily sell their clothes, the best person to wear clothes to take photos, to let buyers know whether the dress is fit to wear. and customers buy clothes, generally are actually to wear, shooting style can not be too strange, not too avantgarde, such clothes are often not know how to wear just good, or do not understand how to match, clothing is too avantgarde, too beautiful, white-collar workers are afraid to wear to work. Too beautiful to look at, it can be "far view but not obscene play." So if the costume was filmed by "The Girl Next Door" model "real-wearing" scene, into some popular and fashionable shooting elements can let mm accept, highlighting the advantages of the photos, can increase the trust of the goods and intimacy, so the use of the next-door sister-style shooting style is to increase the product "look" one of the skills.

Another shot, the emphasis on more to take the details of the goods, as far as possible to make the product on the website "show" and users to get the goods feel the same. Is the real estate marketing industry has been implemented for many years 360-degree shooting and display skills, the model room 360 degrees from different angles to show. The face of the clothing, side body, the back of the best demonstration, so that consumers can determine whether the front is too fat or too long. In addition, the clothing has a more special design, for local photo A clear close-up, to attract buyers attention.

If you've studied Taobao's diamond-credit storefront, you will find that the sale of a commodity shop generally have 10 or so different photos to show, including models wearing, not wearing, on the ground, and so on a variety of different costumes show, which almost become a shop selling goods do not sell the judgment standard. Whether an online shop is selling goods, I can see it now, look at her merchandise "looks" how.

With more can increase the sales, if the sale of clothing with a 2~3 kind of color, on the overlap, can add to the picture. If the coat, trousers, shoes with a good match, more can increase the sale of goods. Matching photography is one of the best highlights to add to the picture. China to do with the most professional is the fashion E-commerce site Show Network (www.zoshow.com).

There is also an increase in the sales of the skill is the text, as health care products packaging, product function is not prominent, whether consumers can be a glance at the code seat, and so on. Online products also have their own rules, such as a description of the size of clothing, "Tokyo Clothing" can be detailed to mark the size of the tile, pull off the size, and even the hem, cuffs wide size has a clear embodiment, so good look, all the way through the Tokyo clothing online shop netizens, almost 100% will not be able to hand in a single purchase. This is the first shop in Taiwan and the mainland to do the clothing shop shop, the view that the product shooting and size description is its core competitiveness, and both are the main elements of the show, can be seen how important the show.

Marketing is selling goods, this is the Guangdong health care products King Fu in its "marketing decryption" a book said. What is the profit from not selling goods? Only the sale of goods, it really embodies the professional nature of marketing. Do not too many elegant marketing nouns, sell goods is vulgar word, is indeed the most real marketing term. and the sale of the packaging image is the appearance, online merchandise has become a learning, those in the traditional industry successful marketing people, in the next 3 years after the Internet competition will be mainly turned into the era of selling goods competition, will be useful.

(author Shangxiang in www.zoshow.com)