One product a Peer-to-peer supply platform to trace farmers information

Donews March 18 News (reporter Chen) following the two sessions of this year, "Internet +" became a hot word, the trend of the Internet and traditional industry convergence is continued to be bullish. 2014 was first set up to get 4 million angel investment, with "P2P+O2O" concept to build the traditional agriculture of Chengdu, "one product", intends to "Internet + agriculture" in-depth.

To help you find a "relative" in the country.

Using Internet thinking to transform traditional agriculture is nothing new.

One Direction is to associate, Evergrande, Minsheng Bank and so on represent the big capital to enter the agricultural field horse enclosure, uses the thing networking technology, uses the big data analysis unceasingly optimizes the disposition, and opens the organic small farm in the big city and so on Beijing, Chengdu, chooses the good place, invites the local farmer to produce the high quality organic crop.

The other direction is the "Original Life", "Fu Tin will" as a representative: the national and even the world-wide selection of high-quality agricultural products, through the accurate targeting of target users, through the power of capital to continuously marketing, through the expansion of user size to quickly seize the market to become a high-quality agricultural service platform, this direction test is the industry chain integration capabilities.

"One product a" founder Li that from the market point of view, the above two development ideas are no problem, but in the process of large-scale internet enclosure, as an important subject of the farmers may gradually be marginalized, loss of the sense of existence.

Because the mountainous area of our country occupies 2/3 of the total land area, it is difficult to realize large-scale agriculture in mountainous countryside, which means that there are at least 300 million farmers who are engaged in the cultivation of small-scale farming, and according to the market research of "one product", the urban households that have a demand for the original eco-agricultural

Li team thinks, "one product a" is doing is China's small-scale peasant economy peer-to-peer service platform. On the one hand, there are a lot of idle land and idle labor in the mountainous countryside, each of which is an original ecological production base. On the other hand, in order to make the family healthy and safe, the city residents also have to let the rural relatives and friends to raise a bit of chickens, ducks and pigs and other poultry and "one product" to do is to help urban families in rural areas to find a production "relatives" to achieve point-to-point supply, that is, they are promoting the "far mountain Intermarry."

Do Peer-to-peer supply platform to trace farmers ' information

7080 from the countryside, there may be nostalgia for the taste of childhood food complex. "One product" that, in a way, only with the most traditional mode of production, can produce such agricultural products. In accordance with the "one product" has been operating experience, they believe that as long as the production of farmers to ensure the benefits, limit the size of production and growth cycle, can achieve more win.

According to Li Introduction, "a product of a" will be for each production of farmers to establish production files and integrity files. "This information includes family situation, production resources, productive capacity, etc., the city families participating in the" intermarry "can easily get" pair home "information on PC or mobile end, keep abreast of production progress and supply products.

At the same time, "one product" also said that will take the farmers protective Price, customer prepaid mode, completely eliminate expensive buy, enthusiasm vicious cycle of production, the greatest degree to reduce market volatility on the impact of product prices.

For urban consumer households, according to the situation of each household production, combined with their own consumption needs to evaluate, the free choice to want "intermarry" farmers, in the online after a single, by the "one product" through their own processing center to achieve the division of packaging, the whole cold chain, and then through the city's community distribution center to achieve the final 1-kilometer delivery. For products or farmers have any good advice, customers can also through the O2O platform to achieve timely feedback. Finish）