Online coffee Eugene: beans embedded in rings hobby industry

Coffee in China quietly popular, no longer just a commercial product, and become a part of the people's preferences, independent coffee shop is also increasing. They are not satisfied with instant coffee and commercial coffee chains, and in pursuit of better brands, they tend to make their own coffees and enjoy them.　　However, the distribution of this small group is extremely dispersed, it is difficult to establish an effective supply channel to meet its needs.　　Billion power network learned that, with the development of electric business, coffee has a different way of doing business: individuals through the network to sell coffee drinks coffee beans and a variety of production equipment to meet the coffee enthusiasts to the freshness of coffee and flavor needs.　　Eugene is such a sales of coffee beans and related products Taobao shop, online also at the same time also carry out coffee production training. According to industry insiders, fried coffee beans flavor can only be kept for half a month, and now the commercial size of the coffee bean shelf life generally for a year, the flavor of coffee is greatly affected.　　And Eugene such a small Taobao shop business model is the consumer after a single, now fried coffee beans, and immediately delivery, to protect the fresh coffee. The freshness of coffee beans is only the most basic requirement, Eugene founder Kang (Bill) believes that professional coffee knowledge is the main competitiveness of the store.　　The individual through the electric business channel sells the related coffee product This model is also just beginning, at present the more specialized shop only has two or three or so. Into the European bakery shop, see is not a commodity map, nor a pile of full coffee beans, but as a professional baker debut Kang and another professional Cup surveyor Tony, this is the core competitiveness of the store. The big picture of the home page details the professional background of the two people, the certificates obtained and the achievements in the professional competitions.　　The Baker and the Cup surveyor are two completely different areas of the coffee industry, having a good baker is the key to ensuring the quality of cooked coffee beans, while a cup test can clearly determine the taste, taste, and smell of each coffee bean, giving a reference to the baker's practice and helping users choose their own coffee beans. A senior coffee lover to the billion power network, said that after entering the store to see the details of each Coffee Bean product page can be a preliminary assessment of the professional standards of the shop. Professional coffee practitioners describe the taste of coffee, from the smell, taste, taste and other dimensions of the introduction. For example, floral aromas only exist in the smell of coffee, and no one can have fruit flavors. And some shops may have such a low-level error.　　And the cup surveyor can accurately describe the taste of coffee with established standards. One of the most important aspects of the coffee sales process is the primary course for making coffee. Many coffee lovers do not have a good grasp of the method of making coffee, so it is sometimes difficult to make coffee beans their proper flavor.　　This situation will cause a lot of after-sale and communication problems, so Eugene in the shop has a simple tutorial on making coffee, improve the user experience, reduce after-sale problems. Kang said that the sale of coffee beans online is really not a simple business, he and hisThe help often in the shop as the customer service and everyone exchanges, and everyone exchanges the way of brewing coffee, coffee behind the story and a lot of things related to coffee. Operators and purchasers are brought together by common interest.　　Therefore, the natural sales of coffee beans business is rarely through a strong commercial way to promote marketing, but in a social way to disseminate coffee, coffee beans related knowledge. Eugene in products and style also closely follow the European and American fashion trends. Europe and the United States are now popular in the medium, shallow baked coffee beans with flower and fruit flavor. Now the coffee industry in Europe and the United States has gradually abandoned the American coffee machine, the choice through the manual coffee machine processing. Traditional conscious coffee has also changed.　　The trend of the coffee industry in Europe and America will be reflected in the Eugene shops. At the beginning of the shop, Kang also often in the forum of coffee enthusiasts to publish interesting, featured articles, and everyone to communicate. Later, the store business gradually increased, but also mainly in the shop and everyone to exchange, offline will also hold some sharing activities.　　Eugene also communicates with consumers through social media such as micro-blogs and micro-letters, to disseminate distinctive content. Kang stressed that the dissemination of content must have characteristics, "this is a creative work." For example, the main image of the Eugene Product Details page is not a pile of exquisite coffee beans, but rather ingenuity in the coffee beans to add a ring model, the ring in the middle of a coffee beans, like the diamond on the ring.　　This unique way of composition is easy to impress consumers, different from other merchants. "There are two key points in the current business process: the right price and the indescribable surprise." Kang said that at present, the price of coffee beans is still more sensitive to consumers.　　High-quality coffee costs are naturally high, but once the price increases, it eliminates some consumers desire to buy, so still need to educate consumers and markets. Billion power network learned that a Eugene named Lemon coffee beans cost more than one times the price of its sales. Eugene through this kind of marketing method lets the consumer experience the high quality coffee at the lower price, thus guides the consumer the purchase behavior.　　Eugene will also be available 1st and 15th each month, including 6 kinds of coffee beans trial installed, before the collection of related orders, but not the public trial installed coffee category, reduce the entry threshold for coffee lovers, to provide users with unexpected surprises. "I hope more consumers realize the value of coffee, understand what we do behind the scenes, we will choose a good source, the defective beans all to remove, to protect the quality of coffee." Kang says there is a real need to spread the basics of coffee and to enhance the user's perception of coffee. "Some people don't feel comfortable drinking coffee and think they're not good for coffee, which may actually be the cause of the defective beans," he said. 1 2 > Remaining full text scan left two-dimensional code, pay attention to investment China Network official micro-letter "Daily 15:00-16:00, for you to PE/VC investment and financing Field Day heavy news collection, micro-signal: china-vEnture "There is another link in the process of coffee sales that is essential: the primary course for making coffee." Many coffee lovers do not have a good grasp of the method of making coffee, so it is sometimes difficult to make coffee beans their proper flavor.　　This situation will cause a lot of after-sale and communication problems, so Eugene in the shop has a simple tutorial on making coffee, improve the user experience, reduce after-sale problems. Kang said that the sale of coffee beans online is really not a simple business, he and his help often in the shop as a customer service and everyone exchanges, and everyone exchange the way to brew coffee, coffee behind the story and a lot of coffee-related things. Operators and purchasers are brought together by common interest.　　Therefore, the natural sales of coffee beans business is rarely through a strong commercial way to promote marketing, but in a social way to disseminate coffee, coffee beans related knowledge. Eugene in products and style also closely follow the European and American fashion trends. Europe and the United States are now popular in the medium, shallow baked coffee beans with flower and fruit flavor. Now the coffee industry in Europe and the United States has gradually abandoned the American coffee machine, the choice through the manual coffee machine processing. Traditional conscious coffee has also changed.　　The trend of the coffee industry in Europe and America will be reflected in the Eugene shops. At the beginning of the shop, Kang also often in the forum of coffee enthusiasts to publish interesting, featured articles, and everyone to communicate. Later, the store business gradually increased, but also mainly in the shop and everyone to exchange, offline will also hold some sharing activities.　　Eugene also communicates with consumers through social media such as micro-blogs and micro-letters, to disseminate distinctive content. Kang stressed that the dissemination of content must have characteristics, "this is a creative work." For example, the main image of the Eugene Product Details page is not a pile of exquisite coffee beans, but rather ingenuity in the coffee beans to add a ring model, the ring in the middle of a coffee beans, like the diamond on the ring.　　This unique way of composition is easy to impress consumers, different from other merchants. "There are two key points in the current business process: the right price and the indescribable surprise." Kang said that at present, the price of coffee beans is still more sensitive to consumers.　　High-quality coffee costs are naturally high, but once the price increases, it eliminates some consumers desire to buy, so still need to educate consumers and markets. Billion power network learned that a Eugene named Lemon coffee beans cost more than one times the price of its sales. Eugene through this kind of marketing method lets the consumer experience the high quality coffee at the lower price, thus guides the consumer the purchase behavior.　　Eugene will also be available 1st and 15th each month, including 6 kinds of coffee beans trial installed, before the collection of related orders, but not the public trial installed coffee category, reduce the entry threshold for coffee lovers, to provide users with unexpected surprises. "I hope more consumers realize the value of coffee, understand what we do behind the scenes, we will select a good source, the defective beansAll to remove, to protect the quality of coffee. Kang says there is a real need to spread the basics of coffee and to enhance the user's perception of coffee. "Some people don't feel comfortable drinking coffee and think they're not good for coffee, which may actually be the cause of the defective beans," he said.