Online Shopping book Field competition white-hot electric business expansion category of concern

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Online shopping in the field of competition has been very fierce, now, a shop began to join the melee, further grab the book market. The industry is worried about the blind expansion of the category under the condition of not making a profit. Analysis that the expansion of domestic electrical business is a strategic need, but rather is revolt.

April 16, 1th store Market vice President Pan in the unlimited 1th store media meeting revealed that this year 1th shop plans to add 500,000 categories, and focus on the introduction of books, imported food and other categories.

At present, the provision of book sales sites include Dangdang, Amazon China, Jingdong Mall, which, Dangdang and Jingdong Mall also offers E-book sales.

May 1, Amazon China opened the so-called "this year the largest network of the most" book promotions, May 1 to May 18, the entire million books pushed "full 100 yuan 20 yuan". Some analysts pointed out that the Amazon China Book promotional activities may be the previous 1th stores to join the online book War strategy response.

Online Shopping book Field competition white-hot electric business expansion category of concern

Online shopping in the field has long been the supremacy of hegemony, the addition of a shop can be rushed out of the siege is not known.

In terms of the book category, as Pan said: Books are the lowest threshold for users to buy the category, book gross profit margins is very low, but the user experience will only be increased points.

E-commerce Observer Ruzenwang that the book industry is deeply rooted, a shop, Jingdong and Suning are easy to buy into, but can have enough understanding of the book industry, and through the refinement of operations to pry upstream booksellers and publishers, understand the book business, understand users, the book like selling pork is no future, So a store into the book field, the simple opening of the bookstore may not have good results, but also to see the specific operating ideas.

Li Chengdong, an E-commerce analyst, said that it was the best and most accurate thing for the individual to think of book-related recommendations. So first go to Amazon Search, and then go to Jingdong to see User evaluation Reference Purchase, if not directly to the Dangdang under the single right. Unfortunately, Amazon always can't afford to be a single.

Some analysts believe that a store is only the use of Low-cost users, in the relative saturation of the network to buy books is not an advantage.

It commentator Jia Jinghua pointed out: the more business operations, he met the more competition, then his price war hit the more fierce, so the time has also formed a vicious circle, the original electricity business is not profitable, but also desperately burning money, than the price, let, that the ultimate disadvantage or the electricity quotient.