Online shopping for lunch to solve office food difficult

-Evening News reporter Hutaurian reports can eat a cheap lunch, for office work in the white-collar workers is not a trivial matter. In the recently held Shanghai University student Science and Technology pioneering fund "entrepreneurial training camp" activities, Tongji University graduates Chen to have the entrepreneurial students to tell about his experience. As a "entrepreneurial talent", Xiao Chen in several industries, the choice of the catering industry.　　Today, his company has launched a "Ilunch" website to standardize lunches for white-collar workers. "The children of the poor," Chen in Zhejiang Linan rural born and raised in 1995, the father laid off. In the face of the lack of financial resources in the home dilemma, only on the Chen of Grade Five in the summer vacation in the street 练摊, do a small business. A summer vacation can earn hundreds of yuan, so can pay for the next semester's tuition. "My business acumen has been raised since then, and the children of the poor have been the masters of the day."　　"In the" Entrepreneurial training camp "speech, Chen said with a smile. 2002, Chen was admitted to Tongji University in industrial design. During college, he spent half his tuition on student loans, and the other half on the money earned by working and starting a business. Junior year, Chen and partners to create a daily tutor network, so that students and parents can find a tutor on the website. The site was very well run, but shortly thereafter Xiao Chen withdrew from the entrepreneurial team and joined the furniture industry. In 2007, with the support of Shanghai University student Science and Technology Pioneering Foundation, he registered to set up a company, operating the project for home product design and sales. As business flourished, the financial crisis suddenly came and gave the furniture company a deadly blow. "At that time, the company owed 600,000 yuan of debt, my entrepreneurial career fell to the bottom." However, the frustrations of entrepreneurship proved Xiao Chen's strong. 2009, he turned to the Chinese restaurant, helping a company's boss to create "Yu Shen Garden" brand, in order to pay off the debt.　　Last year, he got 5 million yuan investment, created his own Chinese restaurant chain brand, opened the first store in Changning District-Huang Rongxing gold medal small cage pavilion. Ilunch into the Zhongshan Park shopping district owned physical stores, Chen his business eyes to the white-collar lunch.　　Because in his view, this is a very big market, and with the Huang Rongxing small Cage Pavilion, the quality of the delivery of lunch guaranteed. At present, a website called "Ilunch" has been online. The site plans to launch a daily package, including a meat, a vegetarian dish, an appetizer, a bowl of soup, a hote, priced at 8.5 yuan. White collar must be booked one day in advance, and through Alipay to complete online payment, the next day noon, can be in the lobby of the office to receive the package. Although the price is very low, but Xiao Chen said that the quality of lunch will make white-collar satisfaction, but also quite emotional. "For example, we will introduce ' Mediterranean style ', ' French wine ' package, these packages are more exquisite, in line with the taste of young white-collar. Chen said, because Huang Rongxing small cage is located in Changning, so they currently only give Zhongshan Park shopping district to writeFloor to distribute white-collar lunch.　　The business starts next month. Choose a steady business model for lunch online ordering business model, Chen feel, in the absence of the company's physical stores in the case of the creation of the site, this model is not desirable.　　This is because, if the company only provides network and takeaway express service, then can not ensure the quality of food, and the quality of food is the most concern of consumers. "So our company takes the business model, is in the vicinity of the shopping district to establish a Chinese restaurant, and then to Ilunch website as a platform for the opening of the business district office lunch distribution." This will be more steady. "According to Chen's plan, if Zhongshan Park Business Circle Ilunch Service is successful, then he will march into the Jingansi, Wujiaochang and other shopping district, the company's catering operations more and more."