Online shopping platform to be consumers "leather" their own lives

Over the past decade due to the rapid development of Internet e-commerce, the world's goods access and consumption habits have undergone tremendous changes. Especially in recent years, the concentration of E-commerce industry (2 years of retail sales equals the sum of the past 10 years), more and more traditional enterprises to kill into the http://www.aliyun.com/zixun/aggregation/32448.html "> Online retail battlefield, NET goods brand springing up, many data indicate that E-commerce is the future of social economy. And the core of the future, is the consumer activities unchanged for thousands of years the main consumer. In other words, the service of good consumers is the future of all enterprises.

The enterprise completes "the service", says simple, actually is not an easy matter. The fact is that most enterprises start their businesses with the goal of improving their lives and earning more money. For most companies, do products, is modeled on the market easy to circulate, consumers are willing to buy products to manufacture, through the number of paved channels to get the first bucket of gold; brand, is in other companies have a brand based on imitation and follow, and into their own company's personality elements, through marketing planning advertising, Make it a "brand" in the market; the product has, the brand has, then is does the service.

I think that all the industries in today's economy are actually services, and the service industry is also the biggest. Whatever the product, its essence is to provide all kinds of "service" for consumer's demand, meet the needs of consumer's living, catering, tourism, audio-visual, communication, etc., whether upstream, midstream, downstream of manufacturing enterprises and service enterprises, must revolve around the "consumer" demand and operation, Only to see consumers as the only goal, enterprises can create high-quality products, establish a good reputation brand, and then provide consumers with extraordinary "service."

How to do a good job on the Internet consumer Service, is every online retail platform must be in-depth exploration of the subject. Selling products is inferior to selling services, good service can make consumers become repeat customers, product free Word-of-mouth salesman, promote the sustainable development of the platform. Online platform for consumers to provide the "service" and we are familiar with the "service" of the offline provider is very different, which is the electronic commerce subversion of the traditional trading economy is the most important point. Offline businesses provide consumers with services mainly in consultation, distribution, after-sale several aspects, and online business for consumers to provide services is "dug three feet" all-encompassing, from the customer to open the site after the visit speed, browsing security, product recommendations, to view the product page design, picture display, product description, consumer evaluation , to the next single customer service services, product comparisons, logistics distribution, payment methods, to the final after receiving the product evaluation, return feedback, integral Exchange, later maintenance, and so on, no one is not in the challenge of traditional business services bottom line, leather under the line of business "life."

As online retail platforms, the significance of their existence lies in the provision of innovative services to change consumer habits. From the history of the electronic commerce industry in the past more than 10 years, the "Innovation Revolution" launched by the offline retail platform is undoubtedly successful, and in the next ten years, this kind of success should be copied and pasted continuously, more and more floors. The tide of the times in the promotion of new companies all the way forward, even if the future of the waves, thorns all over, but also to fight the life rushed up, because stop that is backwards, and the natural law to contend. Therefore, China's e-commerce industry (and also the global) has also appeared this "burning money to buy speed", "a loss to rob the market" of the reverse commercial operations, so that the traditional business operators can not understand, touch, can't keep up: advertising coverage to the widest, office environment to the best, hardware facilities to the most expensive, talent to the most elite. In front of the N-year 99% time loss of the scale of patience, for only the last listing of the bell sounded at the moment, the founding team and investors in the stock appreciation, earnings doubled on dozens of, such a process and imagination, has become the mainstream choice of new start-ups and inertia thinking.

In the company's crazy market expansion before the price system and market environment is bound to be greatly affected, consumer experience is undoubtedly impacted, integrity, business ethics also experienced layers of washing. In the storm of commercial competition, consumers are like floating boats in the sea, and they are also on the rise with the waves. In view of this thinking, I have to do the light wing consumer community practice. The development of E-commerce industry is good, market competition is good, but with it, the company's services to consumers need to upgrade, optimization, otherwise good things can easily become bad. The consumption choice has increased, the market promotion has increased, the order quantity has increased, the consumer consultation, the complaint, the dispute also will increase. In my ideal, the light wing community is the consumer and the net buys the platform the third party service platform, its value is solves the consumer in the net buys the complaint and the dispute question, simultaneously helps the network to buy the platform to improve the product, the promotion service, provides the consumer more convenience and the surprise. Only the consumer satisfaction, the company can generate profits, keep moving forward. In front of consumers, the choice of companies and brands countless, and in front of all companies, consumers should be to chase end of the focus, the only choice. Isn't that so?

History, the economic life and consumption habits of the first time a subversive change, enterprise-led consumer demand for the past, consumers will become the owner of the new era, master production and consumption of the Rubik's Cube, determine the fate of the enterprise. For global companies, this is not the end, but the new future. Any enterprise that respects the ideal and sense of the "consumer first" business philosophy will gain greater opportunities for development, whereas those who think "consumers are fools" will slowly enter the mire of failure. The new age is riding on the waves, and the faith is creeping in.

I believe that the future is the era of consumer-king, the future belongs to the era of global consumers. Let's change for the consumer.