Online Trading Integrity is gold

Online Trading Integrity is gold

The Heart of Rock

According to the CCTV "economic half-hour" 19th reported, by fan, Wang Gang and Zhang endorsement of the 28 business Opportunities Network, U88 Merchants Network and 31,583 joined the chain of investment sites suspected of joining the scam was exposed. Fan, Wang Gang and Zhang's endorsement image not only can be seen on the website, and in some TV stations can also see by them for the website to do http://www.aliyun.com/zixun/aggregation/21312.html "> TV ads, The three-person endorsement fee has been exposed to more than million dollars.

The news to us is: e-commerce to develop must rely on "good faith" escort. So, in the end how to build the credibility of e-commerce mechanism?

Because of the virtual nature of the network, so many people on the internet shopping, online transactions are always uneasy. And the Internet trading process of any "trouble" can be prepared to do the online transaction terminated, that is, online trading confidence is seriously inadequate.

In such a large environment, only the establishment of a good integrity atmosphere, in order to allow more people to dare to do online shopping and on-line transactions. The establishment of online shopping platform, the need to establish a prior audit mechanism, the investigation mechanism in the event, the reward and punishment mechanism, only to improve these three aspects, can effectively enhance the E-commerce site "integrity", enhance the user's confidence.

and 28 Business Opportunities Network, U88 Investment Network and 3158 is the lack of these three mechanisms, it can not do good faith management. They are not only damaged by the German businessmen cheating franchisee, more importantly, the incident has once again hit the Netizen's confidence in E-commerce. There used to be a Alibaba "good faith" member wrote in the blog: "Treat customers to have sincerity, business thinking of making money, but can not eyes only money, to sincerely treat each customer." Therefore, "good faith" is the premise of the development of E-commerce, but also the most important.

People are divided into measured, business people are also divided into measured, no integrity, unscrupulous businesses are also everywhere, so just rely on the ethics of the business itself to achieve integrity management seems difficult. But if you can effectively monitor and control every aspect of the transaction, you will be able to prevent fraud to a large extent. Not long ago, the author looked at Alibaba for the Chinese market and the global business-to-business transactions of the Integrity report, the report shows that 99.99% of the Chinese market paid members of the integrity of the membership, in general, the rate of disputes among members is very low.

It seems that Alibaba's membership system can help improve integrity, what exactly is this? A friend of mine is "good faith pass" member, he told me to become the integrity pass the member must pass the strict qualification examination, if the enterprise's prestige, the product existence question cannot become the member. And once become a member, you must accept the "good faith" supervision, the integrity of the same as Taobao introduced credit mechanism, and buyers will be the seller's credit as a choice of the first standard, so the integrity of the members will pay more attention to their own credit. Of course, the role of credit mechanism also has double-sided, on the one hand can play the role of supervision; On the other hand, credit-good businesses will be given priority to get more orders. The mechanism of beforehand prevention, supervision, and rewards and punishments will naturally enhance the credibility of members and reduce the rate of online transaction disputes.

At the same time, through the credibility of the supervision mechanism, recommendation mechanism, also allows members to cultivate good faith habits, and also use good faith to ask the parties. There is a member of the integrity has told me that he has been using good faith for the operation of honesty, because of their high credit, so the number of recommended, orders are naturally endless. Recently, the company received an order, did two Tests, the customer did not pay, but he thought the other side like their own integrity, but the third Test has done the other side still do not mention pay. He was very angry, ordered the salesman to call the customer, the first two times before the cost of payment, and then the test of the payment, and then start to do the next test. He said it is not his ruthless, but customers to their integrity when the hot dog to eat, leaving us only a bamboo, can we still believe him? And he also in earnest in the blog wrote "Good faith, because integrity, to pass the world." ”

Online trading integrity is gold. I also believe that through the credibility of the supervision mechanism, rewards and punishments mechanism, training e-commerce users of the integrity habits, although it takes time, but it is fully worth. Because once most buyers and sellers have the habit of good faith, then no good faith business must be hidden, E-commerce will therefore usher in the golden age of development.