Online video After years of shuffling rounds, has entered the oligarch era

The surviving strong also began to exert differentiated competition, thereby further consolidating their position in the industry.

Recently, the second Sohu Video Drama festival held in Beijing. It is worth mentioning that this festival adopts a completely transparent and open selection method. All the awards by the 101 judges through the scene of the vote, all the judges involved in the final only know the results of the selection. This way completely broke the "who comes to the prize" industry unspoken rules.

Some people may think that this is still a marketing approach, but a careful review of history, "who comes to receive the prize" has almost become the norm in all areas of the awards ceremony. For the emerging video new media, who can completely abandon the unspoken rules, insist on fair publicity does need a courage.

This includes the first half of the 2012 broadcast of the entire Internet repertoire, which is the first Internet industry to break the bias behavior. The establishment of new rules may have far-reaching implications for the TV industry and the online video industry. Based on this, the drama is not just a simple Sohu marketing campaign, its biggest goal is to open up the entertainment industry chain downstream and pave the road, and this is just the key to online video reform.