Only gift Network Innovation catalog Gifts business model, the advantage lies in the team

In recent years, the rapid development of e-commerce in China, prompting a large number of electronic shopping malls springing up. Taobao Mall, Beijing-East, when the representative of the Business mall in the continuous development and expansion at the same time, the electric business enterprise operation mode homogeneity phenomenon is increasingly prominent, which makes some up-and-comer struggling. How to break through

In recent years, the rapid development of e-commerce in China, prompting a large number of electronic shopping malls springing up. Taobao Mall, Beijing-East, when the representative of the Business mall in the continuous development and expansion at the same time, the electric business enterprise operation mode homogeneity phenomenon is increasingly prominent, which makes some up-and-comer struggling. How to break through the innovation and take the development route of differentiation and specialization is the key problem that China's electric dealers must face at present. Industry experts believe that in specific areas or specific requirements, to provide all the depth of information and related services of the vertical web site more obvious significance: not only greatly reduce consumer search time, but also between consumers and manufacturers to establish a direct channel to minimize the intermediate links, reduce operating costs, reflecting the power of refinement, Professional development trend, courtesy of social E-commerce Network is one of the representative. November 14, 2011, only the ceremony network announced the establishment of Hangzhou Cape of hope to set sail and other institutions tens of millions of investment funds. What is special about the net, and what is its business strategy? To this end, "Advertisers" magazine interviewed only the ceremony network CEO Li Ning.

Broad Market Space

According to incomplete statistics, the domestic gift industry currently around 3,000 gift suppliers, annual sales of about 20 billion, gift service providers around 20,000, the annual total sales of about 30 billion. Mainly divided into business gifts, welfare gifts, promotional gifts three pieces. The present domestic gift market is expected to be the total annual demand in the hundreds of billions of dollars, and the Chinese gift industry average annual growth rate of more than 12%.

Now the network and life increasingly close, there are data shows that in the first half of 2011, online shopping users added 12.15 million, internet shopping usage soared to 35.6%, can be said to have formed a stable customer base. Although the electronic commerce in other professions massively gongchenglvede, however in the gift market, so far, has not had one enterprise to obtain the leading position, may say is an uncultivated virgin land. "E-commerce is the general trend. Li Ning said, only the ritual net is to see this piece of the market blank, E-commerce and directory gift combination, relying on the network open platform to help individuals and enterprises convenient, accurate, quick to complete the gift of social activities, a new way out.

Innovative Catalog Gift business model

"Only the ritual network positioning for the Internet gift social value-added services." Li Ning said that the catalogue gift originated from Japan, has 85 years of history, this model is also the mainstream of Japanese social circle gift choice. Only introducing and perfecting the business model of catalogue gift, the ceremony net has already introduced the first "New Year" catalogue gift to the Chinese market, which can be used for personal gift, corporate welfare and business social intercourse. It is understood that "only gift net New Year catalog Gifts" Set 100, 200, 300, 500, 1000, 2000, 5000, 100,008 grades. There are 10-12 different gift options available in each grade catalogue gift. Related to life, health, business, fashion, personalized luxury, such as different grades of gifts, a full range, covering a wide range.

The advantage lies in the team

"Our strengths lie in our complementary team. "When it comes to teamwork, Li Ning is full of pride. He introduced, only the vice president of the network is Golden Hill, the president of the assistant, has a wealth of corporate governance experience. COO has been the new seven days of the general manager of the electrical network, the online operations director was the Group F Strategic Planning Director, Sales Director is 11 years of sales experience, in Jinshan software and other well-known domestic enterprises as sales Director, deputy general Manager. The channel director under the line was also the marketing manager of Skyworth Beijing branch. Technical Director is the technical expert of Taobao. Supply chain director has seven years of experience in Japan, with rich domestic and foreign product procurement and warehouse management experience. The design director is also the Director of the Pacific (601099, share) online design team that has led the 12-person design group. Such a group of luxury teams with different backgrounds and outstanding performance in their respective fields is the biggest advantage in itself, creating a natural attraction to capital. The network can get tens of millions of financing in a short time, Li Ning believes to a large extent thanks to the excellent team. In addition, the choice of the propriety network is also recognized by the investors, which is the important reason for its rapid financing.

Li Ning said that in the future development planning, only the ritual network will continue to improve the introduction of more diversified gift social value-added products. At the same time, he revealed that in 2012 the company will complete the second round of financing, Branch creation, 50 million annual sales, strengthen the IP and application of the construction of development goals.