Only product will and Lok Bee network marriage gossip speculation flying in the sky, you understand or confused?

This Valentine's Day, the only product will be the marriage of the Lok Bee network to become a veritable headline. But the deadly is, as the NYSE listed companies, also known as China's only profit of the only goods will, actually only invited a South China electric dealer from the media to the conference site, provoked countless peer push chest stomp, exclaiming. So, about the two marriage of gossip, speculation, analysis of the sky flying, which let you know the truth, or more lost?

This is the deal!

Only products will buy into the Lok Bee network, the biggest gossip is that, as the two companies of the common investors, Sequoia Capital is the trade behind the hand, and how to both sides, and so on. The legend clearly underestimates the DNA of the founders of two companies.

What the entrepreneurial state knows is that it is by no means the plan, the lead, the completion of the Sequoia Capital, the real decision maker is actually only two people: Shenya and Li, and the launch of the deal is one of the two. It can only be said that Sequoia Capital is just the same, enjoy the benefits of fisherman.

Only the joint founder and chairman of the Shenya, as Wenzhou people, Shenya in the electric business circle to low-key, pragmatic known. Since the start of the 2008 venture, he and his partner Hong Xiaobo agreed not to participate in any electricity business forum, not to be interviewed by media reporters. However, "Entrepreneurial State" magazine in 2011, after a perilous, successful about the two legends, entrepreneurial state has also become the only face-to-face interview with Shenya Media.

In that interview, Shenya told the story before they did the only product. Two people to do the traditional trade started, is a typical Wenzhou businessman, without any electrical and internet background, belong to the heterogeneous in the electric business. Because the early to do foreign trade relations, only goods from the beginning will not worry about foreign brands sourcing.

In the early days of entrepreneurship, two people in all things, turn to the warehouse run, almost every day in the storeroom spent. The two of them worked together at a desk in the same office all year round. This detail once in the creation circle relish. Shangxiang the first to see two people, not particularly optimistic about them, "you talk to them about the electrical business and the Internet, ignorant, nothing know." ”

But when it comes to how to do business, both of them are smart. Only the basic model is to help brands to clean up their inventories, they gave up a small number of small money model, and chose to earn the majority of the money. Therefore, the main target users will focus on the two or three-line city, with cock-silk user-oriented. And the holding of the Lok Bee Network, users are mainly concentrated in the one or two-line city. The same is the female business, the respective users of the region is different, this 1 plus 1 equals 2 good business, Shenya will not care?

The music Bee also has a pen. Intangible assets are not available to any electric trader, and that is the powerful media resource. Le Bee network of those own brands flooded with various social media, various artists, various forwarding, this power Shenya not interested?

Let's say the heroine Li in this marriage. ("Pioneering state" last year's cover figures) Lok Bee Network of the business of this piece, did not run to win the United States has become a fact. First of all, we will not talk about the upcoming listing of the United States, last June, Chen Au told us that the 2013 sales of the United States is expected to break 6 billion yuan, and Le bee data is less than half of the United States. If you pay attention to the marketing campaign that has been going on in the United States, it is not easy to measure that le bees want to reverse the situation.

From this point of view, the Le Bee obviously needs the only product. Li in the internal Mail also mentioned, "Two of web site resources can be further integrated for female fashion online shopping to provide more quality choices." We hope that we can become the first choice for hundreds of millions of Chinese women quality life. "The so-called entrance, that must be the only product will be, so many large user base is there."

According to the insider said, the only product will be holding the music Bee network business, and does not involve its own brand part. This business Li destined to go to finance, the road of individual development. This can understand, own brand is Li's strength. Although these years the industry has been shaping her into the alternative to the electric circle, but the host of Li, the real interest is still operating artists that circle business. In that case, it would be reasonable to sell the business to the goods.