Onssija: The limitless possibility of big data marketing

September 5, Shanghai World Financial Center, the United States "advertising era" (Advertising Age) held the first "China's most High-profile women" (Women to Watch) awards ceremony.

The "Most High-profile Women" award has been held in the United States for 15 sessions to recognize women's outstanding contributions in the areas of marketing, communication and brand building. This year, the "Most High-profile Women" award came to China for the first time, giving awards to 14 outstanding women.

Tencent National Planning Center General manager Onssija, with its many years in the field of digital marketing service experience and achievements, won the award, is the only Chinese digital media field winners.

Before entering Tencent, Onssija served in the media (China), responsible for the digital media operations in China, committed to digital integration and media efficiency evaluation and control. With 17 years of advertising and media experience, she began her career in the media. Since then, the general manager of Taiwan 24/7media for the digital marketing industry to introduce advertising alliances, effect tracking system, rich media advertising and other innovative services. Onssija Award is not accidental, is the inevitable result of thick and thin hair.

Onssija thanks to this era, digital marketers face countless challenges and opportunities to bring creativity and value to everyone.

Onssija said that his award, not only for her affirmation of a person, but also for women marketing people in the field of digital marketing affirmation and encouragement.

September 13, "New marketing" reporter interviewed Onssija. She was graceful and invisible, forming a mighty gas field. Onssija's mouth smiles when he speaks, and the atmosphere of dialogue is always active.

Onssija said that when her family moved from Taiwan to Shanghai, everything started from scratch. Although initially engaged in traditional media marketing work, but now she has a deeper understanding of digital media marketing.

For many years, Onssija has been eager to help digital media accumulate resources and form professional methodologies and theoretical theories. The challenge is undoubtedly immense, but Onssija believes it must exist. "MIND 3.0, like my baby, is the result of the team and my personal years of practice." "Onssija said," There is no previous set of tools for Internet marketing. Although the Internet is developing very fast, there are still traces of marketing under Big data. ”

So what exactly is Tencent MIND 3.0? How does it relate to big data? What kind of answer will Onssija give?

Dialog：

"New Marketing": Tencent is a diversified media platform, how to help enterprises enhance brand value?

Onssija: With the Internet industry mobile and social development tide, close to the user's different contact terminal platform to make the most close to the user application of breakthrough innovation, it is imperative, but with the new marketing system is established. The data mining based on the relationship chain is the prerequisite and foundation of the new marketing system of Tencent. Tencent strategy is to advance the layout of the portal, Micro-blog, video, wireless and other platforms to form a multidimensional force. From the beginning of this year, based on large data and social trends, Tencent from platform products to marketing methodology, and then to the marketing strategy and implementation of a series of changes. April, through Tencent Micro Bo and QQ space, Tencent mind upgraded to 3.0. July, Tencent Web page revision, Tencent Social marketing platform officially open and so on. In addition, Tencent has also made deep resource integration in social networks, mobile social products, Social video and the London Olympics.

It is thanks to such a large real user relationship chain and advanced data processing technology, so that marketing has a more accurate insight into user needs, and Tencent open interoperability platform and resources, but also to create a more open creative space for marketing, and thus help advertisers improve online marketing capabilities and efficiency.

"New Marketing": 2007 Tencent proposed the wisdom of Tencent marketing methodology, what is the purpose?

Onssija: At the time, we thought that digital marketing was characterized by measurable, precise navigation, differentiated positioning and interactive experience. Tencent's wisdom is not only a set of evaluation tools, but also a very operational digital marketing methodology, the digital marketing field has a universal guiding significance.

Can be measured by the user's every action can be captured. At that time, Tencent with its own portal under the main channel to provide accurate content ads, and other online media ads can not be accurate navigation, we made a big step forward. Differentiated positioning involves different creative performance and content communication, and interactive experience emphasizes the two-way and interactive of digital marketing, which is active participation rather than passivity.

(Responsible editor: The good of the Legacy)