Piston Cloud co-founder Joshua McKenty says the open stack customer ecosystem has four market segments (open stack is an open source project that anyone or an enterprise can create their own cloud environment on their platform):
While hiring consultants to help them build cloud services, the other side of the picture seems to be IBM's customers forever. And in the middle of this extreme, there are two other customer tiers, and customers at these two levels have one thing in common, McKenty said, they all have data problems, and they have a very deep interest in infrastructure, which either handles these problems themselves or relies on third-party companies to help them manage.
In this middle market, there is a camp where customers want more enterprise-level collaboration, says McKenty, who want their virtual machines to be stable, reliable and durable. And in another camp some software and services (SaaS) businesses and cloud service applications are looking for some more functionality than Amazon AWS.
In practice, Amazon's AWS operates very well and will remain dominant. They are far ahead in the industry and provide services to manage complex data. Amazon's market position is very strong, and this situation will continue to remain for some time to come.
What's more important? When the data becomes a continuous growth problem, open cloud technology will receive more attention. Cisco, for example, plans to increase the overall growth rate of mobile traffic from 2012 to 2017 by 66% a year.
When customers grow on a large scale, it is a good choice to leave the Amazon AWS because it will give the business better value. Others want better service-level agreements and have more control over their data. These companies will no longer use AWS.
DevOps (software engineering, technology operations and quality assurance) will continue to help companies like puppet Labs and Opscode thrive, and more and more companies will focus on how to handle more data to improve productivity. This is a very big change, and a trillions of dollar it budget will flow into open cloud services.
IBM, At&t, HP, Red Hat------All of these companies are investing in open cloud services to help companies deal with the latest developments in the data world. Customers have to think about how to improve their data analysis needs and make the data more predictable, and then make the job better by developing the way. Managing massive amounts of data will form a normative standard. Customers will also have to think about how the data works and how to sync with different devices like smartphones or tablets. These are expected to use open source analytics, such as Hadoop, and how to scale infrastructure at the lowest cost.
Therefore, open cloud service is a general trend.
The author's view is that it is a short-sighted idea for a few cloud service providers to serve the world's computing needs. The world needs a variety of things, and even some rules are diverse. A few cloud service providers are unable to meet the needs and needs of these enterprises. Not only that, if we start with this idea, I think it is very dangerous. We have seen the impact of monopolies in the traditional software industry today, as well as the impact of a handful of telecoms providers controlling the wireless internet market. This joint view is based on the principle of scarcity economics and has an open source background. And the author sees the value in the rich economy. The author believes that only in the market can participate fully in order to produce competition, not monopoly, because this is the realization of the capital goal is the most correct cognition.
In many ways, cost is also a problem. A small provider in India also wants to join open cloud services, why not? Open Cloud services make it more efficient for customers to have and access data.
Take a look at the Open Compute Project Project, which Facebook started when it built its data center in Plainview City. They have to develop the hardware they need. As programmers and engineers begin to make their debut and develop new servers, network switches are becoming very cheap and can be run on smartphone processors.
Open Cloud services market is very large, it completely changed people's understanding of the data, greatly improve the size of the data. Those open organizations and businesses will play a very important role because they have prepared affordable production systems for building cloud services.
The discussion about open cloud service ecosystem also reminds the author. Earlier this week, the author and Brinqa company CEO Amad Fida discussed. Bringa Company is currently using the NoSQL graphics database to provide customers with risk Analysis Services. The company makes semantic analysis of machine data and helps customers build models that help them make decisions without guessing.
The author asked how the Fida data changed customers ' prospects for their business, he said, and it was clear that the data had made it more important for customers to think about whether their infrastructure was working. Customers now conduct more analysis to determine where to keep the data, and the operations of the data center require further processing of the profiling data.
As customers use more data, they will seek more efficient data processing, which will create a cultural shift in the future, combining programmers with operations, McKenty said. And Pistion also with the Times to launch their 2.0 version.
App apps also go beyond the current scope, storage needs become larger, and networks are more reliant on software for definition. Not only will the data center be further optimized and virtualized, but countless sensor networks will be embedded in our homes and even embedded in everything we know.
McKenty also points out that Amazon customers like HubSpot are no longer using AWS and are starting to create their own virtual infrastructure. Others hope to gain more granular control over the data, and to give up the use of AWS, who want better support services, while AWS is primarily a self-service provider.
Data is changing our world. This has further promoted the trend of open cloud services and, to be sure, the success of open cloud services is imperative. Each of us is looking at the data from everything we know, and now we are learning how to handle this data and then use that information for me. What we do seems to be the biggest problem.