Operation in the eye of product design

Product operation itself is very important, in the Zhou good Internet products are operating out of this article is widely disseminated after the idea is more recognized.

The general product of the birth process summed up to see is the business design-> function Design-> development-> Test-> release. And what is the link after the release of this process? Yes, operation. The function of the test link is to verify the quality of the development, The function of the product and the degree of realization of the design. The key function of the operation is to verify the correctness of the business design.

Although early business design is theoretically a UCD idea, it should be correct and feasible. But is it really possible to really face a wide range of users? is the product form that satisfies this business really feasible? These are not verifiable in the early stages of design. by operation, You can see the user's feedback, guide the user's behavior, further, and more thoroughly verify the correctness of the business. In the actual work environment, often the design team has been doing the next issue or other product design, it is difficult to have the energy to follow up and deep excavation.

In addition, the product design will inevitably have a more ideal idea, for example, generally assume that "trust users", a certain degree of ignoring the boundary situation, the product technical level of security knowledge, as well as the actual use of products may appear in the "Broken Window theory", these need to rely on operations to control, to guide, to verify, The final feedback forms the late demand.

Before a product is born, operations can discover and mine users ' needs sooner, faster and deeper. By collecting user feedback on other products/businesses, you can discover the user's invisibility needs or expectations, think about whether it can be magnified, and think through existing products or new products to meet demand?

After the product is born, the operation can collect the user's feedback in time to adjust the product's business model, the product's form (same is sns,myspace and Facebook is completely different form) insufficiency and disadvantage, guide or assist design.

At the same time, operations will focus more on the user's behavior and product data, more effective and timely detection/prediction of product "dynamic information."

The ideal operator also understands the UCD concept, GRASPS the user research (the original Operation colleague to borrow to me to win in the user when still somewhat does not understand, now thinks is the very good) method, understands the psychology and the basic design method and so on. Data mining at the same time, Marketing and other basic tools are also known. It's hard to find the operators too.

In practical work, operators should also participate in the design of the product as early as possible, in the early days of business/conceptual design when the intervention, with the information gathered before, feedback together to carry out the needs of analysis and collation, participate in the early stage of the product framework/structure/business processes.

In this view, operators and designers of the concept and foundation to a certain degree is interoperability, cross, but ultimately guide the actual work of the different content: one is to guide the user, the overall macro control products. One is to understand the user, detailed specifications of the design products.

In comparison, the book of operations is a bit like a few years ago in the field of product design: Poor professional books, too much foundation, only for reference values and few practical effective methodologies, the lack of information is difficult to suffer. So when you find Fat Fei's blog, immediately to share with friends around.

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Source: http://pd4.me/blog/idea/designers_opinion_of_operating/