Operator campus Melee low tariffs to clear the clear: Cluster network telephone call each other free

The opening of the university in September means that countless new students will enter the university, behind which is an operator's scramble for young consumer groups. The South has visited several local universities including five Mountain University District and Guangzhou University City, whether it is China Mobile, Chinese Telecom or Unicom, all posing a "scraping" posture.　　In addition to the common prepaid phone to send mobile phones, direct registration of student ID number, regardless of the new and old users to save the bill is to send the bill, to send folding bicycles, the same school cluster number of each dozen free, bundled campus network Broadband account and other odd recruit choppy, is staged a "positive conflict. "There are so many universities and tens of thousands of new students, and we are very stressed about our performance," he said. "A local operator responsible for the marketing of University City insiders told reporters that the annual new market has always been a battleground operator." Coincides with the 3G into the high-speed growth and promotion period, the three major operators want to catch as many young consumers as possible to the potential of a large prospective 3G user base. "This year is no doubt a tough battle," he said.　　"Campus melee low tariffs to clear the way" no matter how, mobile more cost-effective "," no count, telecommunications the most cost-effective "," cost-effective not cost-effective, wo the Boss "——— the three operators of these words, but also the University of telecommunications operators close to the real portrayal of hand-to-hand combat.　　South all reporters visited Guangzhou University City found, South China University of Technology, for example, three operators of the business points are selected in the canteen, the position to form a full potential, marketing means on the almost exclusively use of prepaid phone to the basic way to send mobile phones. "Because considering the overall consumption level of students, we choose the model and package is relatively low price." "A promotional staff at China Mobile site told reporters.　　And China Unicom, the main push is also 1000 yuan below the model. Operators have chosen to make a fuss over their own strengths. If the Guangzhou Mobile User group is broader, then the homeopathy launched the same time to cover the new students and the "older" of the prepaid phone calls preferential activities. Guangzhou Telecom launched a "wing pole" of the new gift package, one card only 250 yuan, the charges are also extremely cheap ——— month rent low to 9 yuan, summer and winter roaming 0.19 yuan/minute, high-speed Internet access 50M low to 5 yuan/month.　　Telecom, which holds broadband resources, also introduces students ' broadband, mobile phone and package packages, allowing broadband and mobile phones to use the same access number. Guangzhou Unicom on the other side through the charges to attract users, while the longer the net time, the more monthly gift of the way to tighten customers.　　In Guangdong University of Technology Unicom Recharge Point, Unicom posted on the "Recharge 50 to send 480, 100 to send 780" poster; in the provincial economic and trade schools, Unicom leaflet wrote, "Free to receive campus mobile phone card, there are 530 yuan bill."　　It is noteworthy that the three major operators for the new group launched just a few of the rent, you can achieve the cluster network of telephone calls to play free concessions, voice charges are gradually closer to 0. Strategic market battle In addition, the smoke also pervaded the market outside the business, in Guangzhou railway station, ChinaMobile and China Telecom are set up to pick up new service points. China Mobile Guangdong Company Guangzhou Branch of the relevant people told reporters, starting from August 28 will carry out the 22-day University Orientation series services for the vast number of new students to provide free shuttle bus, free of charge ping telephone, youth entrepreneurship planning and dynamic zone campus activities such as series of services and activities. Not only in Guangdong, in Beijing, Wuhan and other place, the operator campus autumn offensive fierce. Trick one is free card to send charges. Many freshmen receive free phone cards when they enter the school. Beijing mobile strategy is to send 40 yuan net, recharge 50 yuan and above send 50 yuan.　　Beijing Unicom "New Forces Campus package" to send 100 yuan in the net, Wuhan Unicom will be the students 50 yuan new card charges, the next 12 months, but also a monthly gift of 30 yuan. Trick two is Low-cost mobile phone to send.　　Wuhan, a university and operators cooperate, for the new students free allocation of a 3G, anyone willing to use this number can be free to receive a mobile phone; operators are also free to send other value-added products ——— including folding bicycles, Bluetooth headphones, bus IC cards. It looks like a "loss-making yell", but operators have their own business. "University campus is a large market with 25 million people, but also the new user market." College students are ' potential shares ', on the one hand, their demand for calls and mobile Internet is very large, but also 3G business growth potential of the cluster group, the average ARPU value is not low; second, their current consumption habits will also affect the future. Delineation of them, but also in advance to bury the seeds for the future to pave the ground.　　"said one operator. In this year's campus market competition, operators have also strengthened the implementation of long-term marketing. China Telecom sources said that, compared to previous years, the biggest change this year is to pay more attention to the brand and other long-term marketing tools. "For example, the development of the" Sky Wing Club "in college students, through students to develop student users. "Interview: South reporters Fangnan Wangxiaoxing intern Liu Liping