Operator Internet again exerting force, is serious!

Telecom operators have become very urgent to the Internet, from the very beginning, not to see. Several operators have explicitly put forward the Internet transformation, through the Internet business innovation to rebuild their own slogan. Moving from 2014, China Telecom's big move look, mobile new media company (news called "Mi Goo" three years capital injection 10.4 billion yuan), internet companies are in active preparation, China Telecom in January this year set up a comprehensive platform development Operations center, the July Open cooperation Congress proposed mainly mixed ownership to promote development. Therefore, the situation is forced, 2014 can be said to be the telecommunications operators once again the year of the Internet. The question now is, is the operator serious about this force?

One, try to say no to the internet gene

Telecom operators have been a full range of negative energy packages, summed up is a sentence: Telecom operators do not really do the internet, no internet genes. Such judgments are generally representative both internally and externally. However, for the operators of the senior team, the discussion should not be whether there is no internet gene and do not want to do internet business problems, but how to form the Internet gene, the issue of exerting the Internet business. Therefore, what the operators are doing is trying to shout to the industry, no internet genes say no! This said no, all indications are that really serious. However, this seriousness is still affected by several big problems.

The three major problems of existence

1, resource input to seriously discount

The so-called soldiers did not move the fodder first, the internet industry has always been high input may not have high output of high-risk industries, now the time to force the Internet, the need for investment than in the past to do more investment in the Internet. With the current telecom operator's strength, according to the practice of the Internet investment, not the lack of funds, but determination. The main problem is that such investment is far less risky than investing in the internet industry in the traditional telecoms sector. Therefore, the degree of seriousness of the Internet by the operator decision makers, at the level of resource allocation at first, this is evident in the annual budgeting of the operator's internet business. Therefore, we see that mobile new media companies to invest more than 10 billion in the future, this is necessary for new content-oriented media. But for those internet businesses that are positioned for a back-run model, investment is heavily constrained by budget.

2, the process is too serious to seriously discount

Recently, a serial article, said that the Internet Enterprise Product Manager system and Internet enterprises concentrated operation, operators will not learn. The Revolutionary War movie lines say: not we incompetent, but the communist army too cunning. And operators in the Internet industry, it seems to show: the enemy is cunning and our army is incompetent! However, the actual situation is that the operators of employees and the Internet enterprise employees in the same year, the general existence of the classmate, this fully illustrates, in fact, operators within the cause of the "army" appears incompetent, and the enemy is cunning. The gap is even greater. Now the telecom operators and the Internet, high-level also serious, but it seems to be serious, we all tightly stare, the Internet team tied tightly. and to the specific implementation level, especially the integrated risk management level, the more senior leaders pay attention to, they are in the process of staring at the more dead, some innovative business just started, on a variety of business process specifications are required to come. This approach completely does not bring the rapid response of the Internet to play out, the human potential has not been stimulated, which in many existing Internet Business team still outstanding. This is the result of too serious.

3, lack of patience to seriously discount

The fast-growing myth of the internet industry also gives some telecom operators a different illusion, always hoping that the team that undertakes the innovation of Internet business can fast. Any good Internet enterprise before the success of a bitter process, in this process, the team all the energy and resources are placed in the product optimization and user demand pain point of the grasp. And telecommunications operators, the data on the short term, there will be a variety of internal analysis of the requirements of the report, as well as a variety of regular irregular call questions. So we see a very interesting phenomenon, the Internet development operations team in dealing with leaders at all levels of questioning time than in the product and market grasp more time. The typical serious overdo, but the more serious the problem, the less than expected. It can be expected that the new situation under the Internet business, the bitter push to the process will be long, this contradiction will be very painful.

Iii. a few tips

Luo make hammer say oneself not for win or lose, is serious! Obviously, operators do the Internet, just for money (income task) is serious. The world is afraid of serious two words, operators seriously exerting the Internet, to enhance the serious effect, how to do, the proposal to pay attention to the following three key issues:

First, resources must be fully protected. Operators do Internet personal overall evaluation is eight words: congenitally deficient, acquired disorder! The problem of congenital deficiency of this gene regardless of how to reproduce all the same, and the acquired disorder still have to tune, this is the operator can choose. However, if the financial personnel and other departments in accordance with the traditional way to approve the budget resources, the problem will continue to be maladjusted, which is no longer serious. In this regard, according to the size of the new media to open the scope of investment, seems to have a good head;

The second is risk isolation. The country opera, but troupes or a well-known team, are to take the stage to sing. The individual thinks, the operator does the Internet, must form the independent Internet investment Company, establishes the board of Directors to carry on the management. Instead of the traditional big-screen decision-making team. Its core is the Internet entities and traditional operators of the separation of entities, their respective risk control system, which is the most basic protection. At present, it is hard to succeed that the Internet operates in the manner of a certain department or branch of an operator. Now it seems that such an independent company to operate quickly, now has become a constraint on operators of the Internet to launch a key factor;

Third, reduce the traditional network departments of the Internet business interference, telecommunications operators should be in accordance with the mentality of strategic investors to manage the Internet business entities, rather than the traditional network of various departments in daily work are constantly involved in the day-to-day operation of the Internet team caused a variety of interference. There are problems with the risk of exercising shareholder rights or excluding third party audit institutions, and the results of problems can be affected by personnel.

In short, the telecom operators again exerting the Internet, really is serious, but do not seriously overdo it, the serious not serious, should not seriously more serious. The key is to the Internet business seriously establish the operating mechanism of the industry, lack of money, shortage, more critical or lack of mechanism, this is fast.