Operators to speed up the layout of customized mobile phones to expand social sales channels

As a tool for telecom operators to develop users, customized mobile phones have been mostly in the business hall and other channels for sales, but with the advent of the 3G era, customized mobile phone sales continue to increase, the business hall has been unable to meet all the needs.　　In this case, mobile phone stores and other social channels to cooperate, become the telecom operators to expand customized mobile phone sales are an important way. The channel trader receives the handset profit to return "although the CDMA handset sales already from 100% of China Telecom underwriting to more than 40% social channel sale, but this is not enough, we will further backward."　　"China Telecom general manager Wang has publicly stated that it will vigorously expand the mobile phone social channels, the profits back to mobile phone manufacturers and channel operators, so as to achieve" rich people together to earn. Mobile phone chain store di recently announced, and China Mobile has formed a strategic alliance, the introduction of 5 based on TD-SCDMA (hereinafter referred to as "TD") technology of the depth of customized mobile phones, the first implementation of TD mobile phone social channel sales.　　According to the agreement between Di-Tong and China Mobile, DI has introduced including Samsung, LG, Yulong Cool faction, ZTE, including 5 based on TD Mobile technology depth Customization 3G mobile phone, the price from 1200 to 4000 yuan range, di-letter as the 5 deep custom 3G mobile phone social sales channels to start selling products. In an interview with reporters, another cell phone store in the head of the domain telecommunications, said that, from the current situation, custom mobile phones accounted for in the domain system of small sales, overall, the product monthly sales very little.　　However, with the advent of the 3G era and the further escalation of cooperation between China Telecom and telecom operators, the proportion of customized handsets in the overall system of the company will be greatly increased. Mobile store to deepen the new cooperation model for mobile phone chain stores, service diversification is a demand, what users need to provide what.　　Users are more willing to go to the Business Hall for network services, this and mobile services to achieve socialization process of publicity and promotion, of course, and the user's business handling habits are inseparable.　　From the situation in recent years, the above phenomenon is developing and changing, because of the wide distribution of mobile phone chain stores, publicity and promotion is also relatively in place, and can enjoy the purchase, business management, such as one-stop service, many consumers have begun to choose in the store to complete network, recharge and other business. Reporter recently learned from Di, in order to better serve consumers, the company in Guangdong Province conducted a pilot, from within the company to select some staff to participate in the training of telecom operators, and then by these employees in the Di-shun store for consumers to provide access to the network, recharge and other business,　　This service is based on the information sharing between DI and telecom operators. For the competitor's move, in 2007, the director told reporters that the company has entered into a comprehensive cooperation agreement with Guangdong Mobile, and become a strategic partner of Guangdong Mobile Close, the two sides joined hands in the middle of the various stores opened hundreds of star Cooperation Hall, and the mobile business into the terminal stores. In addition, the two sides in these business hall equipped withMobile Commissioner, regularly receive mobile professional training and business assessment, and enjoy a certain position subsidy.　　In his view, the cooperation between China Telecom and other telecom operators is also strengthening, and the new model will be further deepened. 3G Mobile phone Market competition the so-called custom mobile phones, that is, telecom operators from the manufacturers direct procurement of mobile phones, and then to provide consumers with lower prices, and by providing a variety of data value-added services to obtain profits. With the continuous improvement of 3G network, the value-added service will gradually replace the voice service to become the main profit point of telecom operators.　　Therefore, the large-scale procurement of customized mobile phones for telecom operators, is to seize the 3G market opportunities for the important guarantee. The continuous expansion of social channels means that the three telecom operators in the 3G era of mobile phone competition has entered a white-hot stage, and the proportion of customized mobile phones in the mobile market will naturally rise rapidly.　　After China Unicom announced the introduction of the iphone (mobile Internet), the Chinese mobile launched its own self-developed smartphone ophone operating system platform, has Lenovo, Dell, LG, Dopod, Hisense and other more than 20 manufacturers in the development of ophone mobile phones, these handsets will be listed in the near future. Earlier, China Mobile's chairman, Mr Wang, had said publicly that he hoped to launch the hundreds TD 3G mobile phone by the end of this year to enrich the current number of mobile 3G handsets. The first half of 2010 is expected to have at least 200 TD mobile phones listed. Commercial newspaper reporter Mao Tao tao