Oracle and SAP battle over cloud computing

Oracle, like SAP, is a commercial software-born it vendor and is now an international software giant. But Oracle's strategy is clearly more aggressive, starting with a database vendor and gradually acquiring large management software and middleware vendors, but eventually Oracle found that soft and hard integration is the commanding heights of commercial software, while margins are even more impressive.

In March, Oracle introduced the Oracleexalytics Business Intelligence Cloud Server (Oracleexalyticsin-memorymachine) based on memory computing, rejecting Oracle as the industry's first high-speed integration system, Realize the integration of memory business intelligence software and hardware, and provide the ultimate performance for analysis and performance management applications.

and on March 13, the SAP China Institute also held its first Sapbusinessone China summit in Beijing, where Hana and Sapbusinessone based on memory computing were used in business intelligence solutions.

is based on "memory computing" and business Intelligence, Oracle and SAP both began to increase for the memory based business intelligence soft and hard integrated solution, coincidence or rivalry? Of course, looking back over the past few years, we can see that the competition between Oracle and SAP has been going on, and there are all kinds of collisions between product release, acquisition and strategy.

Coveted the management software market Oracle has repeatedly raided

Oracle has been aggressively acquiring many software companies associated with it since it became obsessed with managing software. And this will eventually lead to a confrontation between Oracle and SAP head-on in the marketplace.

Oracle has made a fortune with a database manufacturer, and several classic acquisitions have completed a perfect metamorphosis. For example, through the acquisition of PeopleSoft, Siebel and management software companies such as Hyperion, it is almost the first position in the management software market. This series of acquisitions and transformations will inevitably point to the ongoing and potential customers of the German enterprise management software, application and service providers SAP.

Below, let's review some of the classic Oracle acquisitions.

First, Oracle acquires PeopleSoft. At the end of 2004, Oracle eventually signed an acquisition agreement with PeopleSoft, a commercial software company, at $10.3 billion. The acquisition of PeopleSoft by the

will give Oracle more profit points and more competitive capabilities. If the acquisition is passed, Oracle will not continue to use PeopleSoft's independent brand and will not sell a dedicated PeopleSoft product to new customers. ----Oracle CEO Larry Ellison

If Oracle buys PeopleSoft, the entire application market may change, even though we will remain an undisputed market leader, with a 54% share, But the second-ranked competitor will greatly reduce the gap with us. ----International famous management software provider SAP

Second, Oracle acquired Siebel. At the end of 2005, shareholders of Siebel Systems officially accepted Oracle's offer. In this way, Oracle's acquisition of Siebel's deal is over. After the acquisition is completed, Oracle will become the world's largest customer relationship management software (CRM) vendor. Oracle wants to make Siebel's application the core of its upcoming CRM strategy for "Fusion" applications. The "Fusion" Application software program was launched in 2007. The goal of the software is to create a single application software that allows Oracle, PeopleSoft, JDEdwards and Siebel users to move to the software platform.

Third, Oracle acquires Hyperion. March 1, 2007, performance management software solutions provided by the Sea Wave Dragon Company announced that it agreed to be the Oracle company to a share of 52 U.S. dollars a total of about 3.3 billion U.S. dollars of cash price public acquisition. "The acquisition of Hyperion is the latest move by Oracle to develop more products for SAP customers," said Charlesphillips, Oracle's president. Currently, thousands of SAP customers use Hyperion products as their financial data consolidation, analysis, and reporting systems. At the same time, many large SAP ERP customers have installed Oracle's PEOPLESOFTHR, SIEBELCRM, G-log, Demantra, I-flex, Oracleretail, and Oraclefusionmiddleware software. Oracle's Hyperion software now becomes the core tool for SAP's most important customers to browse and analyze their underlying SAP data. "

in the BI industry, Oracle and Hyperion combined market share of 11%, now can be ranked third, Hyperion in the BPM ranked first, the market share of more than 21%, the two merged in the BPM field is the absolute first, This will continue to maintain a full range of SAP leadership advantages.

(Responsible editor: The good of the Legacy)