Orchid Pavilion Set Potential SEO Why in the details of "Do beautiful"?

Abstract: "Editor's note" To determine a website SEO situation, not from a single detail, but to see the whole. A particular detail is likely to seem inadequate or even problematic, but outsiders do not understand the real reason for this, or when SEO departments

"Editor's note" To determine a website SEO situation, not from a single detail, but to see the whole. A particular detail is likely to be less than optimal, even problematic, but outsiders do not understand the real reason for this, or when the SEO department has not been able to determine the life and death rights of the site platform, the use of the method may be a number of factors compromise results.

Foreign trade in the business, if there is such a station SEO do beautiful words, basic will answer Orchid Pavilion set potential (lightinthebox.com), I also think they do well, but whether it is really airtight, it is necessary to reserve their opinions. Quote Zac Teacher said "to determine a website SEO situation, not from a single detail, but to see the whole." A particular detail is likely to be less than optimal, even problematic, but outsiders do not understand the real reason for this, or when the SEO department has not been able to determine the life and death rights of the site platform, the use of the method may be a number of factors compromise results.

Next, I also only on behalf of the individual to talk about lightinthebox.com SEO situation, will be in-depth details and combined with the Electronic business Web side Product Manager role (user experience).

Basic data (domain history, Google PR, included, external links, keyword ranking, www preferred domain settings, dead chain, robots.txt, basic traffic data, competitors), which can be verified through analysis tools, this does not occupy the analysis space.

(LITB screen capture)

(2013.09 aelxa Current screenshot)

Google algorithm influence

The top ten flow channel source statistics, Google accounted for more than 20% (not including the downstream of the sporadic other countries of the region GG flow), whether the SEO flow or PPC traffic are from the Google sites, compared to before, or dropped some.

According to a statistical agency statistics last year, the Orchid Pavilion set potential 2012 nearly a year of marketing, only PPC investment in the budget on the tens of thousands of dollars a month. Ads in which 11,035, PPC keywords 25,892, seo keywords up to 17,038, the index is much higher than similar foreign trade website DX, Tai Lung network and so on.

(episode: Before – the Orchid Pavilion is overly reliant on Google, which means that once Google adjusts the algorithm, the Orchid Pavilion will also be vulnerable.) August 2011, Google for malicious impact on the results of the situation adjustment of the new algorithm, after adjusting the algorithm, has always relied on Google search of foreign trade, the flow of business is generally affected by the decline, and "LAN Pavilion set is not found in Google." It was later said that its strong PR ability to get it back.

(2010-2013 estimate natural search flow)

The following is my manual simple use Word to draw the home page diagram, used to establish a prototype concept, convenient for the important block to explain

Important Interactive functional area: In E-commerce Web site, its search function and navigation classification portal is the most important shopping for shoppers to classify two ways and means. Therefore, from the user experience will analyze how the station is.

===========LITB Site Search =============

(Lenovo Search)

The layout and experience of the search function

Layout location: The head area of the site is the most sensitive and most concerned part of the user, is also the beginning of the page browsing customers, is the user's visual center of gravity, so the search on the head, for customers, is a strong hint and interactive signal. The two most important features of search are ' search results ' and ' sort ' (sales, price, discount, shelf time).

In the LITB search area, the appearance is relatively simple, ' input box direct search ' which is also a more common form of expression-support search syntax and full search. The same type of Web site, many will also be based on the current search volume of the most keywords, concentrated embodiment, to facilitate the shopper can quickly search, guide keyword recommendation, on the one hand can reflect the current shopper's attention to the heat, on the other hand can reflect the latest sales strategy. Whether or not you want to add this depends on whether a station wants to convey richer information, and then the corresponding layout.

Try to enter search terms to experience the search process, as the figure shows, LITB search supports Lenovo and similar search and search history (personalized footprint): Lenovo search can be entered by the user has been input to match the field, so that users can complete the full fill in the fields you want to enter, Easy to prompt and help users complete the search. Typically, this search is formed by changing a word or deleting a word (or a variant of the word) based on a keyword you already have. In fact, this can also lead to two of places worth pondering: its search in the site of its thesaurus estimates are how to build? How to establish a Word library/ambiguity table in English participle?

(What else does a similar search and search for similar words buy?)

(Search historical footprint capture map)

As long as the cookies in the browser remain unchanged, the content of the customized search type will appear in a series of subsequent visits. A good ecommerce site will track client behavior (on the server side) to ensure that each user visits more and more suited to their tastes and habits. If the data is incorrect, the trace file does not match correctly.

If you look carefully, you will find that the search box is missing something. My first thought was: Do you want to add a ' search category Channel ': Categories are generally placed above the search box or before the search box, first select the category and then search, narrow the result category more clearly. Orchid Pavilion as a background of the search team, may have not considered this?

(Search Wedding Dresses results page)

Take the search wedding dresses as an example, to the list page of the product display, the category dimension (Shop by Category) to be selected for the search, and the filter area (narrow by) according to the price, brand, style, fabric, The type of skirt length is pushed to the user for fine filtering. If the analogy to the Chinese station, similar to Jingdong (search product words will trigger the return of search results classification and product properties of the filter). So, seemingly simple search area, in fact, is not easy.

About search, far more than this, if the information structure can meet the search use scene, can only say that is in line with basic needs. Because the development of search in the station is a highly technical application, the engineer who develops the search engine will bear the enormous development workload and the cost pressure.

In my opinion, Orchid Pavilion's LITB search is quite good, if you can add a little bit more, or you can consider the ' search word highlighting, keyword search results triggered by advertising (advertising area), the search for the word users also pay attention to what (traffic guide), and the special circumstances of the design. and closely related to the website site search URL problems and can be combined with SEO place will be in the back of a special talk about the URL of a piece.

LITB Category Navigation

The goal of LITB classification navigation is: to provide users with a convenient way to jump between the pages, and to express the relationship between the page, page and content.

In the LITB navigation information architecture of the Orchid Pavilion, there are also "one, two, three" class category, the fourth level for Product Details page: The mouse after the main classification of merchandise, corresponding to the right side of the detailed sub-classification layer, more than the number of the need to enter the category within the page can be displayed, Category list page local navigation support to return to the parent directory, into the Jumps three types of behavior between sibling directories. In its "All categories" page site map links and Drop-down menus, search engine spiders and users can quickly follow the link into the inner page body.

At this point of interaction, I think is learning Amazon, Amazon homepage in the upper left corner of a product category browsing Drop-down menu. When the mouse from the menu on the slide out of date, submenu display speed is very fast, basically with the mouse movement synchronization, and most of the site's Drop-down menu in the Display submenu will have a certain delay. In both the big picture and the details, Amazon is worth learning in terms of user experience.