Orchid Pavilion Set potential, global easy to buy led by the total size of the 13 to achieve 2.7 trillion yuan

Absrtact: Orchid Pavilion Set potential, the global easy to buy to lead the total scale of 13 to achieve 2.7 trillion yuan. Recently, cross-border electricity dealers have become one of the hot spots in the market, first of all, the first of the New York Stock Exchange last year, the July 17 this year, the hundred-round trousers industry] announced plans to issue shares and cash payments

Orchid Pavilion Set potential, global easy to buy the total size of the 13 to achieve 2.7 trillion million.

Recently, cross-border electricity dealers have become one of the hot spots in the market, first of all, the first of the New York Stock Exchange last year, the July 17 this year, the round pants industry announced plans to issue shares and cash payments in the form of a combination of the purchase of the global easy to buy 100% stake. According to relevant data, 2013 China's cross-border electricity dealers have reached 2.7 trillion transaction volume, micro-consulting across the border, experts predict that China's cross-border electricity business is entering a mature period, the next three years can still maintain more than 30% of the high-speed growth.

After 12 years of history, the cross-border electricity trader finally enters the mature stage

Micro-Consulting across the boundary of the electricity business experts talked about the development of China's cross-border electricity business is divided into four stages.

(1) Germination period (02-05 years): Ebay and Amazon began to enter the Chinese market, ebay set up, the industry in the stage of trial operation;

(2) Formation period (06-08 years): Orchid Pavilion Set potential set up, ebay to buy the beginning of the domestic Cross-border electricity business platform, while the industry began to become rigorous and systematic;

(3) Acceleration period (09-13 years): ebay in the domestic business to retain business-to-business, business enterprises to withdraw from China, the domestic growth of a group of representative big sellers such as global easy to buy, industry growth began to accelerate.

(4) Mature stage (14): Many platforms, all platforms will tend to mature, mixed phenomenon is common. In addition, the globalization strategy began to implement, the overseas placement of positions accelerated, supply chain system and technical service system gradually improved, quality assessment system to standardize, product competition began from "Low-cost strategy" to brand.

The global distribution of trans-boundary electricity quotient and the target market

At present, the global distribution of cross-border electricity dealers in China is expected to lead the national brand "go out". They adopt a global layout strategy:

(1) to the European and American markets, and actively explore emerging markets: Europe and the United States market size accounted for about 60%, emerging markets accounted for about 30%;

(2) Deep target market: For each region, each market for category precision marketing;

(3) Speed up overseas positions: in order to reduce the transportation time to improve service efficiency, many cross-border electrical business platform has begun to accelerate the process of overseas positions.

Cross-border electricity dealers are expected to become the mainstream channel of exporting national brands

In the future, China's cross-border electricity dealers will be product-core, brand-oriented:

(1) Products for the King: improve product value-added to improve product competitiveness, to "cost-effective" and "service" to deepen market impact;

(2) Leading the brand "go out": At present, Cross-border electrical products are more than "unlicensed", the future of products from "unlicensed" to "have a license" and then to "brand", or will become an export of our national brand mainstream channels. At present, the national policy of export tax rebate to the Cross-border power provider the largest. In the future, the characteristics of the "brand" of Cross-border electric power dealers must begin to pay attention to export tax rebate policies. More cross-border electrical business Experts view please consult micro-consulting.