Orchid Pavilion Set potential second quarter revenue 89.8 million dollars

Absrtact: August 20 report tonight, cross-border E-commerce Platform Orchid Pavilion set up the second quarter as of June 30, as of 2014 without the audit earnings. According to earnings, the second quarter net revenue of the pavilion was 89.8 million U.S. dollars, an increase of 24.3%;

August 20--a cross-border E-commerce platform Orchid Pavilion has released its unaudited earnings for the second quarter of 2014 as of June 30, the report said today. According to earnings, the second quarter net revenue of the pavilion was 89.8 million U.S. dollars, an increase of 24.3% per cent, and a total order of more than 2.2 million, an increase of 52.4%. The total number of customers in the quarter grew by 44.2% to 1.7 million.

Orchid Pavilion, the official said, the second-quarter net revenue of the ultra-expected growth in the performance of apparel category and mobile-side sales increase and customer repeat purchase rate increase.

In the second quarter, the Orchid Pavilion set potential apparel category revenue of 35.4 million U.S. dollars, an increase of 43.5%, mainly due to the large growth of clothing sales and customized wedding dress return. Apparel revenue accounted for 39.5% of total revenue in the second quarter of 2014, compared with 34.2% in the same period last year.

In the second quarter, the number of Blue Pavilion mobile orders accounted for 28.2% of the total order, the same period last year, the ratio was 16.8%. The repeat purchase rate for the second quarter was 40.4%, compared with 32.5% in the same period last year.

Thanks to the increase in repeat purchase rates and the gradual enrichment of marketing channels, marketing spending in the second quarter fell to 27.7% from 31.8% in the previous quarter, maintaining a stable 27.1% per cent over the same period last year. Each average marketing expenditure fell to $11.4 from $13.7 a year earlier.

Earnings showed that Europe and North America, the main market for the Orchid Pavilion, maintained growth. In the second quarter, revenues from Europe were $55.4 million trillion, up 25.7% over 61.7% of total revenue. Revenue from North America was 20 million U.S. dollars, up 40% from a year earlier, accounting for 22.3% of total revenue.