Orchid Pavilion Set potential to imitate only goods will, special selling mode failed to wind up

Since the last quarter quietly launched the Flash purchase channel, Orchid Pavilion set the trend began to imitate the only goods will, to the special selling mode of domestic tail goods sold abroad. Under the uncertain background of the future situation, the special selling mode has not been able to carry on smoothly in the initial stage of the Cross-border electricity market. A number of suppliers to the billion power network reflected in the Orchid Pavilion sales performance than expected.

Participate in this special sale of a men's brand to tell billion power network, Orchid Pavilion has promised to its own, menswear a special sale about 500,000 of sales. However, the brand in the first phase of the sale of activities, only 40 single.

Orchid Pavilion Collection Potential of The Flash channel contains five categories, respectively, are women's products, men's products, shoe bags, children's products and household items. Orchid Pavilion Special sale of products discounts are very large, almost 10 percent-30 percent of the price of the promotion, some products even played a "price reduction of 95%" label.

In the cooperation process, the Orchid Pavilion special sale each Round 7 days, each period registration participates in the merchant to need at least 50 sku, by the Orchid Pavilion collection potential According to the merchant's specific situation carries on the qualification audit, and coordinates the colleague merchant's shelf time.

Orchid Pavilion Set potential special selling business and only the difference is that goods do not need to be in advance warehousing. Merchants in the backstage after receiving orders, shipped to Orchid Pavilion set potential Suzhou Warehouse, and then it is responsible for the goods shipped to foreign consumers, and provide return services. "Among them, the first half of the logistics costs of the merchant's own commitment, the latter half by the Orchid Pavilion set potential commitment." The way the platform is charged is not a deduction, but an increase of about 15% in the merchant's offer to earn the difference and service charge. "The merchant introduced the way.

However, it will not be easy to replicate the successful model of the only product to the cross boundary electrical business. Especially when overseas consumers have generally accepted the baptism of fab and other flash-purchase platforms, it is still a question mark how much the Orchid Pavilion can bring to their surprise.

A businessman admits that the Orchid Pavilion special sell is worth a try, the main reason is the simple operation, the merchant just supplies and provides the product information, all the rest to the platform, is the very good clear stock and the sales channel.

Obviously, the special selling business to orchid Pavilion and suppliers should be used to run the amount of means, but this model still has its own limitations and development bottlenecks. "Only goods will be able to do a good job, because it provides the brand and merchandise domestic more identity, but also because the traditional brand caught in the ' inventory door ' timing." and orchid Pavilion set potential special sell mostly domestic minority brand, small business, this to overseas consumers have no brand effect, and foreign competitors also do not have the advantage, so can only be diversified products and low prices as a marketing bright spot. "Analysts say.

A brand of women's shoes to billion bang power network revealed that in a year ago to try a period of special sale of Orchid Pavilion, the average received three or four per day, the total sales of a period of activities of more than 6,000 yuan, such a result makes him feel hearted, determined to quit LAN Ting special sell.

In the face of similar situation, the Orchid Pavilion is still holding the official optimistic attitude, and said that the business performance has been good and bad is normal, because the choice of goods and pricing and other factors for businesses are influential. At the same time, orchid Pavilion set potential aspects of emphasis, never to the business promised sales guarantee. "In order to promote the development of the business, Orchid Pavilion set in the company's various departments to mobilize the main staff, the front-end back end have invested a greater energy, and actively play the role of mobile power suppliers." ”

Orchid Pavilion is a sense of superiority from the special sale of the business now has a large market, and orchid Pavilion set the potential of overseas customers, technical advantages, 27 languages platform advantages and years of cross-border electrical business experience can still attract domestic businesses. However, it has so far not disclosed the specific sales data of the sale and the proportion of the whole business.

Look at the Orchid Pavilion set potential quarterly results, thanks to the successful development of garment product line, orchid Pavilion collection of clothing category income achieved an annual growth of 12.9%. Because of the Orchid Pavilion set potential main wedding dress for customization, its clothing product line a large part of the business contribution by Flash. It is not difficult to see that the special selling to the Orchid Pavilion may be a breakthrough in the growth bottleneck of the new model.

In the view of Cross-border electric business people, the advantages of the special selling mode to the Orchid Pavilion are obvious: on the one hand, the goods can be returned to the suppliers, the inventory risk is relatively small; on the other hand, the sale can be targeted at different consumer psychology users, so that their business more diversified. Although from the profit contribution, Flash purchase is only a small piece of business, can not solve the marketing costs, logistics costs too high, but this new model has given the Orchid Pavilion set potential an imaginary space.

It is noteworthy that the flash-purchase model in the domestic popular at the same time, but began to shrink abroad. More and more American electric companies began to withdraw from the flash-purchase mode, such as Fab's revision, Modnique transformation, Sneakpeeq closure, people began to reflect on this.

At present, the effect of the flash-purchase model on domestic trade dealers may be better than that of foreign merchants. Whether the orchid Pavilion can really rise, can break the limits of the model remains to wait and see.