Original brand intrusion breakdown category crack silk children's clothing flagship store online

Absrtact: May 27 News, recently, crack silk children's clothing flagship store on-line, crack silk children's clothing has become the split Silk Group's independent sub-brand. Following this, crack silk, Han Du, Yin and other online brands have begun to subdivide the category for the direction of expansion, under the category of sub-products launched brand

May 27 News, recently, crack silk children's clothing flagship store online, split silk children's clothing has become the split Silk Group's independent sub-brand. Following this, crack silk, Han Du, Yin and other online brands have begun to subdivide category for the direction of expansion, under the category of sub-brand or set up a flagship store. Clothing category of the breakdown of the category began to meet the online brand "big crocodile" entry.

Crack Silk Children's clothing flagship store

At the end of 2012, Korean clothing house formally put forward multi-brand layout, and said that will be based on the category of brand, such as children's wear brand, middle-aged and elderly women's brand. There was also a lot of questioning in the industry. But the development to 2013, the Mann, crack Silk and other original big names are beginning to try to subdivide the field layout.

Mann launched the independent of the female flagship store, the Mann luggage flagship store. The Director of the Office of the man said one night, to the subdivision category expansion is the 2014 group's important planning.

Recently, crack silk group launched the crack Silk children's clothing opened the crack in the subdivision of the field of the attempt. Before this, split silk group in addition to a men's brand, other brands are all kinds of styles of women's clothing brand, not to middle-aged and elderly women, children's clothing and other subdivision areas of the layout. Industry insiders believe, and the children's clothing category in the attempt is another kind of layout ideas open, but also a good direction.

Coincidentally, the original men's fashion brand Viishow founder Chen Zhi-wan recently also said that the future will be through the category in the subdivision, expand the entire operating scale. And no longer rely on a single brand and category. "We will be in underwear, children's wear, women and other categories in the development, according to the category to create a new brand." ”

From these have some accumulated original brand recent action can be seen, to the subdivision domain "invasion" is a conventional choice. Han are the original brands such as clothing homes and cracks have accumulated a large number of loyal users and a certain brand influence. Such original brand by virtue of past accumulation, began to rely on the influence of the main brand to pave the way for the son brand layout, momentum.

Han Du, Mann, split silk in the subdivision category of the sub-brand will not be denied and the link between the main brand, but the hope that consumers have sufficient awareness. There is a lot of continuity in the brand name or the name of the flagship store. Industry insiders pointed out that the various brands of mutual drainage, expanding influence has become the original brand of the general business strategy.

Middle-aged and elderly women, children's clothing such as the classification of the category of products before the online and did not form a particularly influential brand, many businesses want to rely on the line business in the field of electrical industry to create a subdivision of the original brand. Industry insiders believe that, with the large original brand to these fine classification purposes layout, in the fine classification of the original brand to create an independent of the difficulty will improve. Fine classification of the purpose of the merchant and original big competition, it is difficult to small broad.

Whether it is in the platform of the flow layout, advertising, or back-end supply chain, team building, fine classification of small businesses and cracks in the silk, such as the large original brand is not an advantage. Insiders bluntly, such businesses only in the product end of a way to get the development space.