Outsiders in power, pplive recovery difficulties

In recent years, the video industry has been in a fierce competition situation. Acquisitions and huge injections of capital are hardly uncommon. But in the industry people think the overall situation has been set, Sohu and buy 56, millet 300 million U.S. dollars investment Archie Art, let the video industry again a wave of shuffle. But in this pplive, but in this race to strive for the stall, but "drag the hind legs". Recently, pplive high level again big exchange transfusion. This change, or will directly determine pplive can no longer be able to return to the video industry's front-line lineup.

Big change pplive High level changes never cease

In fact, this is not the first big pplive. At first, it will be traced to last October. Su Ning and Lenovo Holdings jointly invested 420 million U.S. dollars in PPLive, suning to 44% of the shareholding to become PPLive's largest shareholder, Lenovo Holdings of Hong Yi Investment shareholding 29.9% become the second largest shareholder. Subsequently, in March this year, PPLive founder and CEO Tao, including the former responsible for many terminal business, marketing, international division and many other senior executives have left. Lenovo senior executive Lu Yan as PPLive CEO, Hong Yi Investment President, Lenovo holding vice President Hony as chairman. Along with this personnel adjustment, many Lenovo department senior executives airborne PPLive.

It can be seen that the performance of the original class of pplive is not to satisfy the board and shareholders, the pace of adjustment is still too slow. There is not much interaction with Suningyun and Lenovo, which is far from the expected effect. But unexpectedly, Lenovo's senior executives also failed to reverse the tide, the high level of the big exchange of the incident occurred again. Lu Yan will lead many other Lenovo executives to leave, Suningyun Vice President Zhijun will replace Lu Yan as PPLive's third CEO. At the same time, Suning executives will soon take over the original Lenovo executives and responsible for the day-to-day operation of PPLive.

Outsiders in power, pplive recovery difficulties

One year, two high level changes. Each time is directly from the highest position of pplive "axe", and caused many management positions mutation, this in the domestic video industry is still very rare. Those infighting things aside, but the big change can immediately let PPLive "Xueshan to Phoenix"? I don't think so.

PPLive the original class almost all leave, the reason is still in accordance with the video industry thinking to formulate development strategy, this obviously and Suning want to get through its and pplive between the channel, seize the Internet multiple screen entrance has the difference of positioning. Then the Lenovo executive's debut, also failed to open the crux of the problem. Now, Suningyun finally can't restrain, by virtue of their own largest shareholder's identity, the general of their own under transfer to pplive top management, began to according to their own hearts and interests of strategic change.

Specifically, Su Ning wants to pass the content resources of PPLive, will suning electric quotient is implanted each big intelligent terminal, by virtue of the fusion of two, let Suning electric quotient become to be comparable with Alibaba, the electric quotient of the Jingdong. But the imagination is beautiful, the reality is cruel. Even Su Ning under the general to be responsible for pplive business, Basic also can't do. Because the electricity quotient and the video website still have the very big difference, insiders's old saying will prove that the empty will to the video business not familiar with the executive will only be the original orderly thing to make a mess. Su Ning is gambling, but the stakes are too big, the revival of the road may not be long.

"Foundation" weak pplive or gradually straggling

In the era of video client hegemony, PPLive, PPS, Storm audio and video are the industry's well-deserved king. Regardless of download volume, click Rate, advertising sales are at the forefront of the position, than the current Sohu video, Archie art, etc. to be more popular. But as the web end and mobile end of the rise, the client started the video site began to decline. PPS was love odd art acquisition, the storm influence was reduced to the three-tier camp. As for PPLive, the same fate has been acquired, and the top echelons have been repeatedly destabilized.

reflected in the actual, PPLive also in the market in an awkward situation. According to the data show, September 2014 China Network Video site PC end of the number of active users Youku ranked first, for 145.996 million, Sohu Video ranked second, active users 134.8677 million. and PPLive only ranked seventh, active users are only 79.6212 million. In the mobile end, Youku ranked first, Sohu video ranked second, PPLive ranked sixth-only 19.2274 million, less than One-third of Youku 60.2395 million.

Originally PPLive's foundation is relatively weak, in the copyright war to burn money not to Archie art, music, Tencent video, etc., in the original content more difficult to hope Youku, Sohu video Xiang. Can only rely on the original accumulation of content, and some video industry are playing in the basic mode of struggling to support, almost no too many new ideas and bright spots. Thus, its current only in the video industry wandering in the middle and lower reaches.

Zhijun, chairman of the PPLive Management committee, wanted to "take on three Fires" said: "The board believes that in the fierce competition in the video industry to enhance the status and win the market, we must increase the support of pplive cohesion, from the strategy to the organization, from resources to talent, must be a full range of inputs." "But in the video industry, investment is only one hand, not to mention its input and Tencent video, Archie Art, such as back to the big Gold Master video site comparable to it?" If you follow the current pattern, pplive may gradually fall behind.