Ovum and Gartner Expect Big Data Craze to Fall Out of Sight

In 2012, Big Data and industry trends all had a very "proud" year, but according to the data from analysts Ovum and Gartner, the boom soon faded.

Big data refers to the amount of information generated by social media, sensors, and other sources, as well as the ever-increasing number of tools for handling big data, such as Hadoop.

Tony Baer, ​​an Ovum analyst, said in a blog post this week: "With this hype, everyone is generally optimistic about big data providers in 2012."

"A company named DataSift conducted a retrospective analysis of Ovum's reference rates for Twitter providers in 2012," Baer wrote. "This analysis focuses on your perception of the big data market, not the general public The big data view, which reflects 2.2 million Twitter messages from 981,000 people on Twitter. "

These figures are not necessarily uniform at the national level, Baer writes. "Although the traditional view is that the United States is the leader in big data platforms, Japan, Germany and France refer more to Twitter."

Big data has garnered a lot of attention, and even commercial media, not just technology media, also started appearing about big data last year.

In addition, the rating for big data vendor testimonials was three times negative, although in November, the bad news about HP's acquisition of Autonomy detonated a negative rating.

But big data is likely to enter a darker phase, though that phase will eventually bring about maturity.

"Big data is falling into disillusionment," said Gartner analyst Svetlana Sicular, referring to one of the "hype cycles" phases used by Gartner.

She said: "MapR, HortonWorks, and Cloudera are debating the state of Hadoop, and what I heard most was that MapReduce has been a bottleneck for Hadoop or that Hadoop is a little outdated."

Among Sicular's clients, those who use Hadoop are also increasingly disappointed, she said: "They do not know that they have been in front of others, when they are struggling to think that others have succeeded. These companies have a very Good ideals, but they are disappointed that it is hard to find a reliable solution. "

But the good news for Big Data fans is that the next and final phases of the speculation cycle may bring hope, referred to as the "Slope of Enlightenment" and "the peak of real production, respectively Plateau of Productivity ". When the tools and products make the market saturated, it will reach the peak of real production.