PANDORACEO: Future development Hope Mobile Equipment market

Pandora CEO Joe Kennedy Sina Science and technology news Beijing time August 26, "Forbes" website reported in Thursday, the U.S. Internet Radio service Pandora CEO Joe (Joe Kennedy) after the earnings report of the analyst meeting, said the mobile products,　　Automotive and other connecting equipment is a key area for the company's future growth. Pandora, which was listed in June this year, has seen its first quarterly earnings since its IPO, surpassing analysts ' expectations.　　Pandora's net loss in the second quarter was $1.8 million, but in the quarter it earned $67 million, up 117% from a year earlier, with analysts expecting 60.3 million dollars. Pandora's move to mobile devices suggests that internet companies are moving aggressively from desktop services to mobile apps and other services that users can access through a variety of devices.　　Currently, companies, including Facebook, Google and LinkedIn, are increasingly focusing on mobile services. Mobile and automotive connectivity devices are the biggest growth area of Pandora. With the growing popularity of products such as the iphone and ipad, the use of Pandora's products on mobile and other connectivity devices has accounted for 70% of total user applications, while the second quarter has accounted for about half of the company's revenue.　　As people increasingly listen to the radio on cars or on the road, Pandora is more like a broadcasting company than an internet company.　　Kennedy said that the mobile advertising market is still in the early stages of development, the company's products in mobile and equipment and connection equipment applications will be significantly increased, which is the company's future development direction. About ads: Pandora sells most ads on multiple platforms, such as bundling mobile and desktop ads. This is a way advertisers prefer, says Kennedy.　　The elements of advertisers ' concerns have changed, and they have focused on choosing the right advertising platform, and are now looking for the best solution to the all-weather delivery of advertising to any device consumer. About Pandora products are used on more devices: Kennedy says Pandora is focused on providing services on a wide variety of devices. The company recently announced a separate partnership with Scion and Ford. Scion will integrate Pandora's broadcasting service in the car customization process, while Pandora's application in Ford has expanded from two models to 10 models and two Lincoln models.　　In addition, brands such as Toyota, General Motors, Hyundai and BMW have used or plan to use Pandora's services. Sony has announced the integration of Pandora services in the car audio system after the sale.　　At the same time, the Pandora service is also used on devices such as TVs and Blu-ray products, and Verizon FiOS recently announced the integration of Pandora's services on its FiOS television service. About the product: the company recentlyAdded a lot of personalized and social features to the product. On the competition: Kennedy says Pandora offers a broadcast service, while start-ups such as Spotify offer different services to operate in different markets. Leisurely)