Information graphic Design (inforgraphic-design), a branch of information design (information-design), is a new type of visual design that arose at the end of the 20th century when information technology was involved in a variety of graphic design processes.
Infographic is a composite system of readable visualization, which combines images, words and numbers to communicate information more efficiently. It helps people to better transform the visual elements of the lines through the visual element system of the specific text content, significantly, clearly, simply, directly, coherently and comprehensively, and establish the correlation so that the information can be presented again. About the information chart I believe that we have contact, do not repeat, here to clarify two points:
First, according to the Doug Neuthem 2004 definition, from the perspective of representation, the "information graph" as a visual tool should include: Graphs (sponsor), illustrations (diagrams), graphics (graphs), tables (tables), maps (maps), lists (list) six categories.
Figure (1) A tabular chart shows the corresponding changes that Mario encounters after different objects are actually simple linear structures
Secondly, there are many classification methods of information graph, from the angle of organization pattern of graph, text and data system, information chart design can be divided into:
1 Sequential Charts
Based on the time information, the paper describes the change of the space or event in space, which is represented by the timeline diagram.
Figure (2) "The Land of cars" cleverly used the monopoly board to explain the history of the car. The case also shows that the timeline is not necessarily a straight line, it may just be a path that conforms to people's habits or line of sight.
2 Spatial Relational graphs
The spatial organization pattern of space, height, area and region are abstracted according to a certain proportion. Common maps, guide views and artifacts structure.
Figure (3) materialized diagram, Golden Section cruise structure in Germany. The real object is stratified and analyzed in an abstract form to explain the spatial relationship.
3 inferential graphs
Describe the causal relationship and logical change diagram of the overall event, a common flowchart.
Figure (4) demonstrate the safety and reliability of drinking water treatment system with authoritative and rigorous flow chart
4 System Organizational chart
An organization chart is a dependency graph that describes the overall and partial or superior and subordinate relationships between information parameters.
Figure (5) graphic advertising design, in order to compare women dress up with cumbersome and design of the chart, simple and effective way to express the relationship between the genus is used in this is not a means of teasing.
5 Relational Charts
Describes the contact graph between information parameters in a particular relationship.
Fig. (6) The narrative chart of killing Bill's characters. Such graphs usually pay more attention to the plane description of a single event than to the time process, and the process of the event is often disassembled into several parts that are projected into the same static picture and are described in detail.
The usual infographic design process is as follows:
1 Establishment Type: Space class, Time class, quantitative class or three synthesis.
2 form: Rational use of visual elements such as graph, graph or timeline to express a coherent information whole.
3 Choice Technique: Use with the main body of expression, plane static, video dynamic, network interaction.
A chart with clear clarity is often inseparable from the comparison between parameters, cast out a variety of manifestations and visual effects, we enter the basis of information graphic design-parametric design.
Parameters can be understood as the number of changes within a certain range, the number of variables in any phenomenon, at present there is no definite explanation for parametric design in the chart. Referring to the idea of Revit building, I temporarily explained it as using a set of units, views, and annotation symbols so that each component was contacted through a change propagation engine. The changes that occur in each view can be parameterized, bidirectional correlated to other views to facilitate retrieval and comparison between images and values.
Parameters for the designer is a slicing tool, through which the complex things cobwebs, according to a certain order segmentation arranged in the same plane, severed; for the reader It is a tour path, determines the people's observation angle and rhythm, bring Yijing, the spiritual experience. The parameters are set according to the content and purpose of the chart, the parameters commonly used are time, distance, the physical characteristics of the object (volume, temperature, etc.) and the abstract factors (influence, scale) including psychological factors, and so on. The arrangement of the parameters should be divided into primary and secondary generally speaking, the main parameters are the elements (such as time, distance) that conform to people's cognition and reading habits, they have strong continuity and stability, and they are consistent throughout the graph. The secondary parameters provide an angle of observation or a pattern that can be interspersed in a chart, but should not be trivial. Some parameters are the core content of information, can achieve the effect of kapitalmakes, some parameters are to help understand the obscure information or dry data seasoning, play the role of the following.
Fig. (7) The parameter design of Japanese designer Toto Yaya in the book "F Pass"
Some people think that the parametric design of information graph is a set of information organization model, which is based on logic relation and geometrical relation, which is suitable for information parameter construction and self multiplication, so one of the key is data organization mode.
Data organization pattern is a parameterized method to describe the mathematical relationship between information. Information graphs formed according to the data organization pattern are usually used in the enterprise Annual report, the Industry Development Report, the Government financial information summary and so on to describe the large capacity data relation statistics report, also is the other form chart Change Foundation.
The data organization pattern generally presents two kinds of mathematical relationships, which can be quantified by positive and negative values such as visual elements:
1 Variance Diagram
(1) Dot Chart
Emphasize "there is something in place", the size of its number and the relationship between them is not investigated, but simply "whether" relationship.
Figure (8) The legal status of same-sex marriage in the United States, different data is basically independent, but is linked to the same topic.
(2) Linear diagram
Generally, a change in the curve or polyline is performed, emphasizing the overall trend.
Figure (9) The name of the Web site through a named at different times the rate of repetition, reflecting the different times people's preferences change, to provide people with reference, while reflecting an interesting cultural phenomenon.
(3) Fence map
The contrast between quantity and quantity is reflected by the change of the length of fence, and the relative integrality and order are taken into account while reflecting the change.
Figure (10) The information graph reflects the United States ' commitment to rebuilding Iraq and Afghanistan after the war. The length and quantity of the fence can be used to obtain the appropriate information.
The above three types are usually applied in the positive and negative direction of a two-dimensional axis, such as time and quantity dimensions.
(4) Area chart
The size of the area reflects the change of the value.
Figure (11) "The most expensive city" a Swiss bank survey based on prices, income, relative purchasing power and other factors, from the rent, meal fees and other aspects of the study, the world's highest or cheapest cities. These factors are visualized by the clay form, and the numerical relation is represented by the simple area/volume size contrast.
(5) Polar coordinate diagram
Similar to two-dimensional coordinates, the key two parameters are the radius length and offset angle of the point to the coordinate origin.
Fig. 12 describes the relationship between the production and import and export of bicycles, and makes use of the longitude of the earth to form polar axes, meaning accurate and profound.
2 ratio diagram
Represents the relative size of a number based on a proportional relationship between the graphs.
Figure (13) Pie chart is the most common ratio chart, but also have a pie chart with different thickness into a columnar image segmentation to be more rich performance, and the cross-section is not limited to circular.
In addition to the use of digital and graphic visual performance, you can also find ways to color. Through the color of hue, lightness, cold and cold factors of the setting, you can carry out the type, positive and negative relationship and degree of division. This method is used in graphs that are not suitable for quantification and have emotional or psychological factors.
Figure (14) "Crime encyclopedia" with stripes of hue change to distinguish between the charges, cleverly with the prison clothing combination.
Figure (15) "Nba200-10 season master away game schedule" with the change in color brightness to distinguish between the game, while different hue represents the home and away.
Figure (16) "Male female body contact reaction excitability diagram" uses the warm and cold tone to distinguish the excitement degree to the stimulation.
Above all is the design means is a single example, the actual design more attention is a perfect combination of each method of the combination of ingenious use. By grasping the core information of the event to select the parameters rationally and determining the visual elements of the parameters according to the object, content and style of the graph, the paper takes a step towards the graphic design which unifies the function and aesthetics.
Figure (17) "A woman three months of manual fabric process map", this seemingly simple chart with the number of handmade items, the production time of a single item, total time-consuming, production sequence and the flow of merchandise sales as parameters, to fence bars, colors, Lines and maps are used to visualize and integrate time and space through ingenious layouts.
In addition, I have been thinking about a problem recently: the application of information charts abroad is very popular, the acceptance of Chinese readers is still not high, more difficult to receive economic benefits. The reason, some people think that the quality of the Chinese are not enough, some think that the level of graphic design has not been followed. Let's take another perspective, is it because the chart itself is not suitable for the Oriental people's reading habits? Since ancient times, our ancestors have created hieroglyphics, pictures and words are highly integrated until the emergence of movable type, due to the different technological process and technology, so that visual graphics and text separation. Nowadays, people are copying the west and are eager to cross the pictures and words. We don't know that Chinese hieroglyphics make us have access to information as easy as reading, the existing chart form is worth considering?
The current static graphic design of the site a lot, to recommend a few recently in the focus of the dynamic chart site, there is no systematic collation, hoping to learn together with you ~
Interactive class web site:
http://labs.digg.com/
A Web site that contains a lot of interactive dynamic graphs
Http://elections.nytimes.com/2008/results/president/explorer.html
This dynamic chart produced by The New York Times nytime.com-the 2008 American poll results chart was Miguel Urabayen Award for the 2008 Malofiej 17 International information Graphic Design competition.
Video class site:
http://www.lanja.de/
Melih Bilgil's homepage, with his series of animated graphic videos, concise standard chart style
Http://v.youku.com/v_show/id_XMTQ1MDc1ODk2.html
"Slagsmlsklubben [sponsored by Destiny]" (small red Hat in the chart), when the fairy became rich in science and technology
Http://v.youku.com/v_show/id_XMTYzOTE3NDcy.html
"Strange Japan" with a unique perspective and funny
Statement: The chart used in this article from the Institute, Flickr and other sites, interested in children's shoes can go to continue to understand. In addition, most of the interpretation of the chart is their own translation, if there is a wrong place please forgive ~
Thank you for your time n_n
(This article originates from Tencent CDC Blog, please indicate the source when reprint)