Pat Micro Shop online open, pre-installed mobile strategy accelerator?

September 23, "Pat Micro shop Hot Open" investment H5 page in the circle of friends spread, in the open page can be seen, as a unique Beijing-east & Tencent Endorsement of the tool, Pat Micro Shop is to pat the net to provide the current only can complete the wireless end of the whole multidimensional platform solution.

In fact, Pat Micro Shop as early as a week ago has been low-key online, synchronous implementation of the PC end and micro-shop backstage full link. However, due to the adoption of High-quality business White list access system, Pat Micro Shop is obviously more focused on the steady increase in volume based on operational efficiency. According to the internal outflow of the racket net data, has been opened Pat Micro Shop has more than 6,000. Opened just a week, the daily GMV has been close to the same "competitors" in the market, from this point of view, Pat Micro-shop started not slow. Investment H5 page, small series can be seen, no shop warranty gold, 0 handling fees, a key to open the store synchronized merchandise also let people see Open Pat Micro shop low-cost and convenient, obviously Pat NET has been ready to meet a large number of businesses in preparation.

However, the racquet network has not done large-scale publicity, it should be seen as the current Pat Micro shop still need to wait and see, need a lot of data to do user portrait to clearly fit the mobile end of the category and the choice of goods. Whether for business operations, or Pat network of the current business guidance, it is clear that a certain amount of data analysis to come to a reliable conclusion. However, from the merchant side, the recognition of the mobile trend will make them willing to try, hope stones and get a better advantage. To be able to understand the information, opened Pat Micro shop merchants and have a clear order volume of businesses are concentrated in clothing, food, cosmetics and maternal and child categories, it is clear that these categories of goods more conducive to rapid decision-making at the mobile end, but also rely on Word-of-mouth marketing.

It is noteworthy that the opening of the micro-shop marks the first network to achieve the industry's micro-shop and PC-side shop simultaneous operation of the electric business platform, in the investment page, we can see, compared to the previous micro-letter micro-shop "island-type" operating mode, Pat (Pc+app), Jingdong, QQ, Micro-letter, such as multi-directional quality flow of official replenishment is leading other forms of micro-shop absolute advantage. The other detail is that the previous micro-shop operation model is the consumer by virtue of the trust of the merchant to pay first, then take the goods. This kind of payment is obviously contrary to the current safety of the electricity dealers to pay the logic, and Pat micro-shop because of the need to be linked to Pat Network PC shop, natural with the security of payment.

In addition to the large flow and low threshold, low-cost advantages, as Tencent and the BoE two big endorsement, will enhance the consumer to Pat Micro shop shopping confidence, will greatly enhance the PAT Micro Shop user conversion rate.

Industry senior Personage pointed out, based on the micro-letter open and to the center of the ecology, including Jingdong Mall, Pat and many third-party micro-trust developers are for various types of enterprises and individual users to provide micro-letter shop tools, businesses can according to their own level of operation to choose the most suitable for their own platform, Can also be opened in different platforms multi-channel development of many shops. Pat Micro Shop on the line, with its own advantages, can provide business with Pat PC Shop Order System, payment system, commodity system through, but also through the Pat PC side for Pat Micro-store drainage. Accordingly, can help the merchant to reduce the operation cost better, enhance the operation efficiency.