Pat NET President 蒉 Ying Chun: Shopping is spontaneous should not be forced to create a festival

NetEase Science and technology news October 23, Jingdong Group's Pat NET officially released a double 11 of the play, Pat Micro Shop will become Pat in the double 11 period between the main positions. Pat NET President 蒉 Ying Chun said that the two 11-time Pat NET will be in the mobile end of the introduction of "Fan + social" new play, she stressed that shopping is spontaneous behavior, and should not be forced to create man-made holiday.

It is understood that this racket double 11 activity form is the user chooses the right merchandise, through Micro Bo, QQ, micro-letter, forum, space and so on invite friends group, gather enough corresponding number can be cheaper to buy.

蒉 Ying Chun revealed that the original intention of the product design is through social channels, shopping and social organic combination, "some users in 1-2 minutes can gather enough 10 people to join the regiment, this through the http://www.aliyun.com/zixun/aggregation/8506." HTML "> Friend relationship sharing fission, is the most important feature of the mobile era." ”

It is understood that in order to prepare a double 11, specially designed products to shoot cheap from 23rd this month will start officially online mobile phone QQ level two entrance, and micro-letter related product form is also in the design.

蒉 Ying Chun stressed that "shopping is a process of temperature, natural process, spontaneous behavior, rather than being forced to create a man-made holiday." "It is understood that this year's double 11, Pat will be the main resources are invested in the La Nieu and retention of the merchant."

According to the introduction, Pat Micro Shop one months, Pat Micro Shop accounted for the total station sales have exceeded 20%, is expected in the double 11 period, the completion of the renovation and can operate a pat Micro shop will break through 10,000. (Zhang Junxiang)