Pat Nets launch "my racket" to achieve "private customization"

[Abstract] The new version officially launched a "My Racket" section, can be smart to recommend the user most interested in goods and shops. Tencent Science and technology news June 5, today 3 o'clock in the afternoon pat net new home Test version of the official online, the new edition officially launched a "My racket" of the plate, in this section, the system will be based on the user's label, preferences, age, purchase, collection, browsing records, smart recommend the user most interested in goods and shops, Realize the personalized "private customization" of goods and shops.

The move also marks the whole station of the new racket total flow distribution will be from the focus of the brand's tilt to all "small but beautiful" shop balanced distribution.

According to the racket net personage discloses, in the traditional Consumer-to-consumer flow distribution, generally will enlarge the proportion of goods sales and prices, which led to the results of some businesses in order to obtain exposure to commodities, had to use the "Brush credit", "loss of money to play", "low price competition with fake" strategy, which not only caused the explosion, The single paragraph kills the diversification of goods, counterfeit low quality commodity bad currency expel good currency, price competition squeeze dry industry profits, trigger inventory risk and many other consequences, but also to consumers caused a great choice difficulties.

The new racket is to see this, only the determination from the overall flow distribution point of view to start to optimize the layout of the first page. In this revision, the new Pat focuses on strengthening the personalized interpersonal recommendation mechanism. Through the "My Racket" section, the system will be based on the user's tags, preferences, age, purchase, collection, browsing records, as well as on the QQ accumulated over the years of the behavior of the electric quotient, smart recommend the most interesting products and shops for users to create a "Know your shopping Guide" tool. At the same time, my Pat will also use the user relationship chain, matching friends ' preferences and behavior records, such as "with my interest in the same friends for me to recommend", "Friends of the city for me to recommend" and so on, for different users to provide thousands of people the exclusive recommendation.

This recommendation mode will make more features and personality of the "small and beautiful" shops get full exposure opportunities, but also to guide the business began from the "Chong sales" to "cultivate fans" and "pay attention to shop old users repurchase" and other health indicators.

Pat Network related Personage said, "My racket" in the product recommendation will adopt pure system recommendation algorithm, without any manual intervention, this will also from the root causes to prevent corruption, eliminate false operation. For shops, through this flow distribution mechanism, the store can through personalized management through the use of tag aggregation matching customer groups, through the spread of customer relations to obtain shop "Word-of-mouth" benefits.

In addition to "my racket" this personalized recommendation, the new racquet network will be in the page Setup also introduced a more humane experience. Traditional commodity operation information will be replaced by the scene label, Pat Net will users of different shopping needs directly into hot activities, love beautiful, I love my home, digital life, second-hand market, Origin direct, overseas purchase and other scenes category, users into the racket, will be directly into each scene, quickly complete the transformation of shopping needs. On the screen typesetting mode, it is the most easy to read and interesting waterfall flow mode.

With Pat NET home test version of the online, Pat NET will join hands with the first batch of businesses to "brand new clap, take a surprise" as the theme, carry out the two weeks of surprise and great promotion. From June 7 to June 19, the racquet network will launch a series of charm rackets, warm clap, passion racket, cool beat and crazy racket, such as different categories of goods, of which June 17-June 19 more launch of the entire category of goods in the full range of promotional activities, and Jingdong Mall 618 to promote the implementation of linkage, and user sharing "together to Carnival" National Shopping feast.