Pay attention to women's phones, there are great benefits

According to the current Minth and dotcomplicated report, about 45% of Chinese women say they may prefer one months of sex rather than one months of mobile phone life (boys are silent)

What kind of cell phone do you have with the girl around you?

In today's mobile phone market, girls may always be in an unfair position, because most of the mobile phones are made by the big Masters, and the whole spread is full of male atmosphere, so girls in the purchase of mobile phones when the range is very narrow, and conditional all buy apple Samsung, even if they do not have any research on the phone, And Apple Samsung's brand and experience are actually very safe. But the condition is not very good girl, in is full of such public opinion environment, sometimes girls can only bite the teeth to buy apple Samsung (eat three-month pickles by the way to lose weight), and red rice and glory and other thousand Yuan machine is cheap, but for girls seem to take in the hands of the total taste, reason everyone still understand.

And with the death of jobs, mobile phone speed is almost faster, let chasing apple Samsung flag small white collar mm can say overwhelmed, before a year before changing a mobile phone, but now a big six months mobile phones on the replacement, pickles are fast to eat. But do not keep up with the trend of the words in the female group will bear greater psychological pressure, because girls like comparison.

From the data point of view, in fact, girls are more dependent on mobile phones, because the girl's own social activities range is narrower, boys may be after work bar, ball and even go to Dongguan and so on, girls are more well-behaved, in addition to eating is the house (the girl in the circle of friends in addition to eat is sleeping), so most of the active users of social tools are female majority. Girls are the cutest people on social media, and they love to share more than they want to. Sadly, only about 10% of social ads are for women (data from Nielsen reports). Girls buy mobile phone money so good cheat, where is the product manager?

Boys have always been the dominant consumer of electronic products, is also a disseminator, so most products at the beginning of the project stand in the perspective of men to consider the market, some female mobile phones, but also with male products, add some female characteristics to act as, such as the appearance of pink or even the UI, such a change in the cost of lower, But sometimes the main selling points of these products are still hardware-oriented or even feverish, and they are not the ideal choice for girls, and these products do not fundamentally account for the full range of women's experience needs for mobile phones.

How to make a girl's favorite mobile phone? First of all, we should pay attention to the comprehensive experience of mobile phone girls.

Appearance

As the longest company of the day, the mobile phone has been upgraded from a communication tool to a girl's fashion ornaments, according to the survey of 82% of girls under 18 years of age who think others are looking at their first attention to the mobile phone. So the price sensitivity of the female phone is not so high (those who according to the hardware configuration is usually the boy), but the appearance of the phone is absolutely very important reference factors, must not be ugly.

In addition, even if the girls are heavy mobile phone patients, but they do not care about the hand of the phone, one of the reasons is that the girl's hands are relatively small, accustomed to the hands of the mobile phone, and then girls like to use different mobile phone shell, Plug and so on to dress up mobile phones to express their feelings and After adding these things, the phone has no feel, only sexy.

Brand

Girls like Samsung Apple the most important factor is the brand, Apple is needless to say, Samsung's huge annual advertising campaign to build a brand context is very effective. Brand is the most important factor for girls to buy mobile phones, because girls are usually more than boys in vanity, boys may only need a fever is enough, girls need strong brand identity, and through the brand's personality to find their own label. After all, it's hard to get a sense of identity in life (such as having a house or a car with a Gaofu boyfriend), but it's relatively easy to have a good phone, which is why they tend to be famous brands.

So how do we build a girl-recognised brand identity? Look at the data first.

Social marketing practitioners see this data should be very happy, although girls do not like hard, but social media girls are very good cheat ah ...

Girls are particularly easy to believe in people they know and are familiar with, and sometimes they may pay the money in rushes discussions. So for women brands, on the one hand, the product itself to do a good job of social elements, so that the product experience in the female community to generate natural interpersonal communication.

Second, the most ideal communication tool for female brands is social media (micro-blogging), because girls are more keen on using social media to establish a semi-mature social relationship and maintain their social relationships, they are willing to watch, discuss and gossip about different consumer information on social networks, and even enjoy more than the results of the consumption process ( A lot of girls shop for half a day happily bought clothes home found not fit to wear.

Of course, social media is also the most difficult to operate the media, because the traditional media as long as the spending is over, hard is a compulsive browsing, and social media content in addition to consider acceptance, but also to consider sharing, a lot of marketing staff thought can not turn.

Configuration

Not that girls also have a hardware fever, the girls ' view of the configuration is mainly on the screen and photographed, this is the purchase of the first reference factors, girls will be based on their work habits to choose the appropriate screen size, what CPU memory these they are not empty, anyway, pixel high is clear, the core is fast, memory is good, That's the standard of judgment.

Why do girls like big screen phones? At first it was the marketing impact (the mobile phone looks small), and then the entire mobile Internet environment has changed, the popularity of broadband to the content consumption of the rapid increase, such as mobile video become more popular, women are visual animals, watching video of course is big screen cool Ah, Using a large screen can not go back to the small screen, a lot of girls to the phone when the TV, what the American opera Ah, Professor Ah, do not see these back to the office like aliens.

In fact, the daily application of girls to CPU requirements are very low, like micro-blogging browser These applications, the CPU occupancy rate of less than 10%, eight core also use less than one core, so eight check most girls are enough, I suggest that girls must buy 1080P screen, to their own eyes better.

Experience

Because of the narrow range of social activities for girls, so girls on mobile phone social and entertainment needs higher than boys, but has been dominated by the big master mobile phone market, the girl's user experience is inadequate care, each company said configuration, said the fever, but girls do not need these ah. Let me give you some examples:

Data Source 360

Girls on average every day to watch mobile video more than an hour should be a lot of it, but which mobile phone for users to watch the experience of video optimization? One hours with a mobile phone or a small thing to support the mobile phone to watch the video, there may be micro-mail and telephone in the cause of various interruptions, the video experience is a great boost space.

On the social network, girls are more likely to share pictures than men (men and women are about 17:20), so the first time girls usually get their mobile phones is to open the camera to test the photo is not good-looking, good photo experience for girls is very important, but also for the brand to bring a very good reputation. Friends who have read my previous articles should know that on the social network, backlighting, Japanese warm, such as self-specific photos are most popular, but now very few mobile phones can directly shoot step special effects, we all stay in the stage of selling cameras, always spread good camera = good photos this misleading concept.

In addition, many girls at home have a habit of smug, young well, for their beautiful body to leave a souvenir, but after the picture after the psychological pressure is very big ah, mobile phone dare not lend others to see Ah, so, the image of the grading management, protection of privacy for girls is also very important experience AH.

Similar to the experience created for girls, there is no mobile phone is doing a good job, we all squeeze the head to earn the money enthusiasts, ignoring the girl this larger gold mine, what a pity ah.

Don't be too pessimistic, give us chicken blood.

Chinese women in the hands of the money is still the best cheat in the world, we strive!