Penguins want to play big electric dealers "in the short term it is very difficult to form a huge impact."

This reporter Lowey Beijing reported that MA in the field of electrical business finally accelerated the pace of competition, the establishment of Tencent Electric Company holding companies, investment 1 billion U.S. dollars, and now announced the launch of QQ online shopping open platform, two months of time, Tencent in the field of electric business frequently.　　As an all-round player in the internet industry, Tencent's High-profile kill, will undoubtedly let the electric business peers fear, especially Ma Yun (micro Bo), has quietly begun to layout defense. Pulled 300 merchants "e-commerce is the next wave of the development of the Internet a major industrial opportunity." In the next 5 years, we are faced with a 2 trillion-year market scale, the Internet-driven information civilization will profoundly change the traditional business pattern.　　"July 19, Tencent Electric business holding company CEO Wu Guangguang in a closed-door meeting of the company, said. The same day, "Huaxia times" reporter from the internal confirmation of Tencent, Tencent Electric business holding company in the day officially announced the launch of QQ online shopping open platform.　　And the first batch will access more than 300 top businesses, and plans to introduce more than 1000 companies with a certain sales scale and a good service capability before the end of this year to open the QQ online shopping platform.　　It is noteworthy that these businesses for the past few years in Taobao, Beijing-east and other electric business platform has proved its own service capacity and a larger sales scale of businesses, it is estimated that the 300 merchants in 2011 in the major electric platform of the total sales of more than 57 billion yuan.　　Tencent said that for the first companies to be settled in the year will be exempted from the inclusion of entry fees, advertising fees, buckle points, and so on the full cost, and commitment to invest a large number of marketing resources, to help store all UV (unique Visitor, independent visitors) on average three times times, so that more than 80% of the business in the QQ online shopping to achieve profitability. and other electronic business platform for large-scale investment is different, QQ online shopping in the initial stage will be invited to join the mode of invitation, invited to the merchants not only need to have a higher brand awareness, but also must be in sales and service satisfaction in the ranking of the leading.　　In addition to the directional invitation of the merchant, Tencent will announce in the second half of this year QQ net purchase specific investment policy. "In Tencent, I have the future of Tencent's development analogy to climb Everest, we should climb the south slope or climb the North Slope, we all know that the north slope of Everest road straight but more difficult, the south slope of the road smooth but relatively long." I feel follow Taobao Road, just like climbing the south Slope, front of the industry boss constantly try to make mistakes, we will be very smooth, but can not create a unique competitive advantage. "Wu Guangguang the same day in a closed-door meeting," said aiming at consumer experience upgrade, using Tencent in product, technology, flow and data mining industry leading edge, to create a differentiated core competitiveness is like climbing the North Slope, although difficult, challenging a lot, but as long as the realization, is a rapid rise of the road. How to choose, it goes without saying. "The raid electric business peers Tencent in the Internet domain is known as" all-round players ", instant messaging (IM), portals, search, social, electrical business ...　No one is involved.　According to the "Quarterly monitoring of the Chinese business market in the first quarter of 2012" published by the Analysys think-tank, Tencent Business market share of 2.34%, ranked fourth, the first in front of the Cat (Micro-blog) (37.38%), Jingdong Mall (17.23%), Suning easy to buy (micro-blog) (2.35　　%)。　　Although it is not as good as the cat, Jingdong Mall scenery, but for this piece, Tencent board chairman and CEO Ma Hua Teng considerable attention. On the May 18 of Tencent's big restructuring this year, MA set up a separate Tencent Electric Company (ECC), focusing on the operation of E-commerce business, and one weeks later, May 24, the company announced further, will be the independent operation of Tencent power companies to invest 1 billion U.S. dollars to build a new generation of E-commerce open platform.　　It also announced that Lau, the group's president, was chairman of Tencent Electric Company Holdings. Tencent Electric business layout is divided into three layers, respectively, is the Consumer-to-consumer area of the racket, the business of the QQ Mall and its investment in the enterprise of the company's network shopping platform.　　After launching the open platform, Tencent will integrate these platform architectures into a unified "QQ online shopping".　　Analysys International analyst Shou sent July 19 to the "Huaxia Times" reporter analysis, Tencent "self-electric business in many years of trial and did not achieve results, open platform is Tencent's main opportunity." Wu Guangguang that the first wave of e-commerce development to achieve the transparency of commodity information. The second wave realizes the transparency of transaction information, mainly solves the problem of payment and trust in the network transaction. "The third wave of development, I think, will come from the transparency of supply chain and logistics information."　　"And in this third wave, the families have begun to layout. On July 10, the domestic electric business Mayun Ali to launch the "Poly Stone Pagoda Plan", Ali will define it as an "open electric Shangyun work platform", bringing together all the resources of Ali Department. Not only that, on the day before Tencent launched the online shopping platform, July 18, the Ali Department of the main business of the cat in the second half of the 2012 years, the overall benefit of the move, a total of 1 billion yuan.　　At the same time, the cat launched the "Business optimization plan."　　The market generally believe that the cat's "Business optimization Plan" is to Tencent QQ online shopping platform for the sniper to prevent Tencent "poach." Shou sent to the reporter analysis, Tencent's current problems are facing the main problem is "the loss of electric quotient gene." "Tencent open platform in the short term also difficult to form a huge impact, businesses and platforms need time to run." In the short term, it is hard to say what the real impact is on the cat and the east of Beijing. ”