People network mobile strategy

In 2014, the mobile Internet market has become an important battlefield for major gamers to reshuffle. Therefore, whether it is BAT countries or small three countries (58 city, market, people network) are betting mobile Internet, to promote the wireless terminal strategic layout. People Network founder and CEO Wang said that will follow the principle of simplification, to do the most simple classified information mobile experience, so that ordinary people can use the phone network through the phone.

The data show that at present, more than 70% of total network traffic of people network come from mobile terminals, accounting for the highest proportion of classified information websites, including their traffic from IOS systems, Android systems and WAP terminals. Statistics from China's IT Research Center (CNIT-Research) show that in May this year, People's App ranked the fastest growth in downloads on the nine major Android platforms with a growth rate of 80.4%.

We know that the classified information website provides convenience services for people to find a room, find a job, find a housekeeper, buy and sell second-hand items and other aspects of life. Foreign Craigslist, Marktplaats and other big names, there are 58 domestic city, people network sites. Representatives of the top US investment agencies have said that the arrival of the mobile Internet era will bring new opportunities and challenges to the classified information website. Challenges come from more vertical mobile products or will snatch users and classified information platform, the opportunity is classified information is extremely suitable for mobile terminals, such as to sell idle stroller, just take pictures, enter a brief introduction, 1 minute can be released , Mobile and PC simultaneously display, and even voice or video release, simple and quick, more cool than the PC-side experience.

Wang Shuoshuo, founder of the People Network, said that the people network "is now a mobile Internet company, no longer an Internet company." Its "simple" to do the ultimate characteristics, reflected in the concept of mobile layout, the people network needs a new platform in the mobile Internet above, the great personal information to maximize the advantages. Because the people network has accumulated billions of users, the demand generated by these individual users on the mobile side is completely native. However, since the "innate" interface of a mobile terminal is small and requires more convenient product design and experience, the people APP advocates simpleness. Only a mobile phone number can release information, and people in their teens and early decades can easily grasp them.

Insiders said that people simple network from its good product design, and good product design from its deep understanding of the characteristics of the mobile Internet. For example, "mobile must social" is not a phenomenon, but the basic services of mobile Internet era, just as the same as the map navigation.

Recently, people network APP added private letter function on the line. To find a room, for example, the online and offline two-pronged "mobile search room" has been 80, 90 after the popular group of young people, users can make full use of fragmented time "anytime, anywhere, with people" to find a room. For individual users, the use of private messaging capabilities, not only facilitate online communication, real-time transmission of images, locate the transaction location, but also can play a role in protecting the user number; for the real estate agency, after get off work can still be received by mobile phone private letter of intent customers Information, very convenient and efficient; there are many popular digital products in the second-hand trading category is also very active.

(Private letter chat demo)

Wang Jiansuo has a "one-click" concept, "We have always had a philosophy that we want to make our products as simple as a remote control, and by pressing a button there are many things going on in our life." , Classification site in the people network has the most simple release process, press a button, the information can be released.For example, the release of geographic information, there are GPRS, a lot of Sensors, including sound and video, etc., It is easy to use the phone to capture, these innovations will appear on the mobile terminal of the people network. "

Visible, "simple" is the core magic of the people network to win the mobile terminal, when the "simple" and the combination of the characteristics of the mobile Internet, the resulting is a better user experience. Liang Li, head of the mobile phone at People's Network, disclosed that the people network has escaped the traditional 2.0 era and is making efforts in areas such as voice and video. The 4G era has come. Ordinary people are more likely to go online through their mobile terminals. For example, a used car dealer can take a 10-second video to show the inside and outside of the car. Compared with the traditional photo display mode, the used car dealer is even more mobile. Simple, free and visualization is the true trend of the mobile Internet.