Peripheral Travel Network revision: O2O mode plays a leading role

The current tourism market, "digging the Shell network", has really entered the "no electricity" stage. In the United States, Expedis and other sites have long been profitable, is the most successful electronic business site groups. In the domestic, Ctrip and art and other industry giants have monopolized a large share of tourism users and Line hotel resources, and "where" in the win after Baidu investment. What is the opportunity for the surrounding travel network as a new force in the industry? Around the Travel network: O2O model to generate new market opportunities O2O this concept proposed and soon, but in the electric business industry has a practitioner, the tourism industry is the most important part. In essence, tourism sales is a service rather than the actual express delivery products, Ctrip and other enterprises to implement online purchase online experience is the O2O mode in China's earliest embodiment. It can be said that group purchase greatly promoted the development of the O2O model, and tourism products are born with some attributes of group buying, very suitable for group buying. In addition, the periodicity of tourism products is very obvious, the season is not enough to sell, the off-season no one to buy, which requires a new O2O mode to help these products heap peak fill the valley, improve product sales. Now in addition to a lot of group buying sites have opened a tourism channel, many entrepreneurial sites are also aimed at tourism, the surrounding travel network is one of them. Behind the revision: further deepen the small business Cooperation National Tourism Bureau 10th released the latest data show that the first half of this year, the total tourist income of about 1. 28 trillion yuan, an increase of 17. Gros。 Some industry insiders believe that this proves that the tourism market has become the next gold industry, its market space is huge. This is also a rare opportunity for the surrounding travel network. To this periphery swims further strengthens with the small and medium-sized Merchant's cooperation, further deepens the O2O pattern application space. For the surrounding travel network, the current cooperation of the business is mainly small and medium-sized businesses, such business decision-making time is shorter and more flexible, more easily accept new marketing model. In the line and scenic areas, to major cities around the main, for such products group buying site more advantages. According to the surrounding travel network introduced, and the cooperation of the tourism business has broken thousands, every day has dozens of activities on the line, and a large proportion of the merchants have repeated the experience of cooperation, that is, cooperation has been recognized by the tourism business. Surrounding Travel Network CEO Sun said that the revision is to meet market demand, the post site will continue to update to ensure the best user experience. Revised motives: Tourism market segmentation money tempting according to the National Tourism Administration, China will become the world's largest domestic tourist market by 2015, with the online tourism market expanding to 9.01 billion yuan in 2013. Its market development space is quite huge, "money" is quite attractive. Along with the development of the horizontal scale, the online tourism market is also developing to the vertical subdivision area. If the consumer needs something, the merchant can fill in the market blank in time, can quickly seize the market opportunity. For example, there are many consumers like to travel self-help, but can not enjoy their own needs of tourism projects, the surrounding travel network can meet the appearance of thisMarket demand. At the same time in the market to occupy the opportunity, but also to find ways to increase the user's use, in order to obtain long-term customer source. When a website becomes a habit of people's life, business opportunities come naturally. It can be foreseen that with the continuous development of China's tourism market, the surrounding travel network will be more market space, development opportunities will be more, investment returns will be more generous.