Personal ideas about target markets and user groups

Bo wrote a blog: How big is the user base? Some ideas want to communicate with you.

If a lot of websites are still thinking of serving the public, their starting point is wrong. Have studied marketing should be very clear, to be successful must find the right to subdivide the target market, in the network marketing is more so.

There is no website that really meets the needs of the public. To build a successful profitable website, you have to pinpoint your target market and find out what your target audience is facing. What products or services are needed? Then you develop the service or product and provide it to your target market.

The pursuit of traffic, the pursuit of a suitable for all people or most of the needs of the site, is the most arduous, the possibility of the lowest success of the business model!

Some people may be afraid of the target market is too small, that is, Bo said that the user group is too small, and finally do little. In fact, this fear is unnecessary, especially in China, this worry is too unnecessary. China has a population of 1.3 billion and 110 million people on the Internet. The billions of people who like something, even if it is a very popular thing, it can gather the crowd will be large enough to support an industry.

A few years ago when I first started to study E-commerce, one of the most important examples for me was that the famous E-commerce expert Corey Rudl did a website where his target market looked very narrow. He sells auto parts on the site and only sells Mercedes-Benz auto parts and sells only the famous signs on the Mercedes.

You can imagine how accurate the target market is. It serves only those people who own the Mercedes Benz and the signs on the car that were stolen. His website design is also very simple, on the two-page content, his site each month's profit is more than 10,000 dollars.

So want to engage in e-commerce people, do not be afraid of my http://www.aliyun.com/zixun/aggregation/8881.html "> Target user base is too small."

In fact, the target user is tiny, has its advantage. You can be more convenient and accurate to find your users, you can more specialized to provide the products or services they need.

If the target market is accurate or the user group looks small, it does not mean that the industry does not do much. Microsoft is big enough! But think about it, does it serve the public? No! It only serves its own not wide target market, that is, people who use computers. Of course, the target market is already big now, but it's so big in the target market a few decades ago.

Microsoft is not doing anything, it only sells computer software, especially the operating system. That doesn't mean Microsoft can't do anything else. Bill Gates may invest in real estate, may invest in the catering industry, but he will set up another separate company or invest in other companies, it is impossible to set up a separate department in Microsoft to do this.

There is no company in the world that can really serve the public.